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How	
  Big	
  Data	
  Can	
  Help	
  Your	
  
                Business:	
  	
  
Case	
  Studies	
  from	
  ReadWriteWeb	
  
                                David	
  Strom	
  
                            StampedeCon	
  
                           August	
  1,	
  2012	
  
                         david@strom.com	
  
   Download	
  this	
  here:	
  h?p://slideshare.net/davidstrom	
  
My	
  publicaDons	
  
Editorial management positions:
So	
  Big	
  Data	
  does	
  come	
  from	
  
                         everywhere!	
  
•    Planes,	
  trains	
  and	
  automobiles	
  
•    Fun	
  with	
  maps	
  
•    Big	
  and	
  li?le	
  ovens	
  
•    Lessons	
  learned	
  from	
  P&G	
  
•    Noteworthy	
  scienDsts	
  
•    And	
  of	
  course	
  sex!	
  
StartupCompass.co	
  
The	
  reason	
  behind	
  
Three	
  skills	
  for	
  big	
  data	
  CEOs	
  
•  Strategic	
  data	
  planning.	
  	
  Data	
  is	
  the	
  new	
  raw	
  
   material	
  for	
  any	
  business.	
  
•  Analy>cal	
  skills.	
  CEOs	
  should	
  be	
  incredibly	
  
   smart	
  about	
  asking	
  the	
  right	
  quesDons.	
  
•  Technology	
  skills.	
  Embrace	
  the	
  technology	
  
   and	
  make	
  it	
  a	
  key	
  part	
  of	
  your	
  CEO	
  skill	
  set.	
  
More	
  from	
  Jeff	
  Jonas	
  



              vs.	
  
Mason’s	
  5-­‐step	
  Big	
  Data	
  process	
  
•    Obtain	
  
•    Scrub	
  
•    Explore	
  
•    Model	
  
•    Interpret	
  	
  
QuesDons?	
  
          David	
  Strom	
  
    david@strom.com	
  
         314	
  277	
  7832	
  
    @dstrom	
  (Twi?er)	
  
h?p://strominator.com	
  

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How Big Data Can Help Your Business: Case Studies from ReadWriteWeb - StampedeCon 2012

  • 1. How  Big  Data  Can  Help  Your   Business:     Case  Studies  from  ReadWriteWeb   David  Strom   StampedeCon   August  1,  2012   david@strom.com   Download  this  here:  h?p://slideshare.net/davidstrom  
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  • 3. My  publicaDons   Editorial management positions:
  • 4. So  Big  Data  does  come  from   everywhere!   •  Planes,  trains  and  automobiles   •  Fun  with  maps   •  Big  and  li?le  ovens   •  Lessons  learned  from  P&G   •  Noteworthy  scienDsts   •  And  of  course  sex!  
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  • 20. Three  skills  for  big  data  CEOs   •  Strategic  data  planning.    Data  is  the  new  raw   material  for  any  business.   •  Analy>cal  skills.  CEOs  should  be  incredibly   smart  about  asking  the  right  quesDons.   •  Technology  skills.  Embrace  the  technology   and  make  it  a  key  part  of  your  CEO  skill  set.  
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  • 22. More  from  Jeff  Jonas   vs.  
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  • 24. Mason’s  5-­‐step  Big  Data  process   •  Obtain   •  Scrub   •  Explore   •  Model   •  Interpret    
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  • 38. QuesDons?   David  Strom   david@strom.com   314  277  7832   @dstrom  (Twi?er)   h?p://strominator.com