Press Release Distribution Evolving with Digital Trends.pdf
Formal Plan
1. Title of magazine you wishto produce
I am goingto call my magazine ‘NU’as itis associatedwiththe offshootsof the punkgenre,new-
wave and post-punk.Itconformstobandsof the genre oftenshorteningwordsintheirnames,such
as x-rayspex.Itis a shortand catchy title,easytorememberandwill nottake uptoo muchspace.
Due to the spellingof the word,itwill become synonymouswiththe magazine,andisunlikelytobe
confusedwithanyotherpublication.
Choice of genre
I’ve chosentomake NU a post-punkmagazine,due tomylove of the genre.It isnot tooniche,as
manymodernbandsfitintothe umbrellaof post-punk,andthere isstill ahuge audience forbands
of the genre.
Target Audience
The target audience formymagazine wouldbe anywherefrom15-30, as it issimilartoNME, and
thisincludesahuge range of people,andisnotalienating.Social classplaysalarge role inmy target
audience,asthe magazine isaimedatworkingclasspeople,asthe genre originallywas,butalso
middle class,toaccountfor the upwardsocial mobilityof the pastfew decades.
Initial front page ideas
My frontpage will feature twoartists,likelyfacingeachother,tomimiciconicphotosof Liamand
Noel Gallagher.Thisphotowill be amediumclose up.Coverlineswill be numerousandconcentrated
to the right handside of the magazine,leavingspace fora maincoverline inthe middle of the article
and puffsonthe left.The colourscheme will be dark,withjuxtaposedbrightcoloursforthe
coverlines,masthead,etc.
Initial contents page ideas
My contentswill be similartoNME’soldlayout,useduntil the late 2000s-early2010s. This will
incorporate featuresof the magazine downthe righthandside,withmainarticlestakingupthe left
handside,withimagestogo alongside the mainarticles,butnototherarticles.There will be space
at the bottomforany additional features.
Initial double page spread ideas
For my double page spread,Iwill have twopicturesof the twoartistsfeaturedonthe cover,which
will be placedonthe leftpage.The textwill be splitintocolumns,beginningwithadropcapital,and
will feature questionsandanswersindifferentcolours.
Initial photograph ideas
I planon takingpicturesof people whocouldfitintomanygenres,asthiswastypical of the post-
punkgenre,andstill is.There will be photostakenbothoutside andinside,andthose pictureswill
feature all genders.