3. INTRODUCTION:
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple personal
computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977
PRODUCT:
Apple Inc. is a multinational company that makes computer hardware (the Macintoshes), software (macOS, iOS, watchOS and tvOS), and
mobile devices (iPod, iPhone and iPad) like music players. Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks.
Their popular line of mobile music players is called iPod, their smartphone line is called iPhone and their tablet line is called iPad. Apple
sells their products all around the world. Apple Inc. used to be called Apple Computer, Inc., but Apple changed their name after
introducing the original iPhone.
4. STRATEGY:
Strategy is a high level plan to achieve one or more goals under
conditions of uncertainty. In the sense of the "art of the general," which
included several subsets of skills including tactics, siegecraft, logistics
MANAGEMENT:
Management is the administration of an organization, whether it is a business, a not-for-profit organization, or
government body. Management includes the activities of setting the strategy of an organization and
coordinating the efforts of its employees to accomplish its objectives through the application of available
resources, such as financial, natural, technological, and human resources
QUALITY:
Quality management ensures that an organization, product or service is consistent. It has four main components:
quality planning, quality assurance, quality control and quality improvement. Quality management is focused not
only on product and service quality, but also on the means to achieve it.
5. IPhone 6 errors :
• Battery life limitations From the beginning of the iPhone 6’s availability, owners were
dissatisfied with the new smartphone’s battery
• Built quality and durability In the early days of its availability, Apple’s thinnest iPhone 6 Plus
became infamous when owners reported that it was also Apple’s bendiest iPhone.
• Some users found that the frame of the iPhone could be permanently bent by sitting when it
was stored in a back pocket, or simply by storing it in the front pocket of a tight pair of
• Touch ID Security experts and privacy-minded users alike have complained that the iPhone’s
TouchID fingerprint sensor can be fooled with some basic forensic work and a fake
and that hasn’t changed with the iPhone 6, according to TomsGuide.
• While Apple seems to have made some improvements to TouchID, experts think that
the sensor still represents a security issue, especially when it comes to Apple Pay.
6. Errors rectified in iPhone 6s :
• battery life were improved by reducing the background applications and satisfied the
• Improved the quality of hardware and started using recycled aluminium products to make eco
friendly
• Improved their Touch ID security With advance technology for example if a dead person
the touch id it wouldn’t do anything because the shiny ring metal use to pass electricity and
the biometrics
• Introduced their 3D Touchscreen
CONCLUSION:
These are the techniques used by Apple to overcome the drawback from iphone 6 to iphone 6s &
iphone 6s plus.
Mainly they compiled with customer feedback, competitors and market analysis helped to come
with this managerial solution.
