The survey of 564 Nolensville residents found: - Most residents have lived in Nolensville for 5-20 years and live in households of 2-4 people, who are highly educated. - Respondents want to see more small shops and a grocery store added to Nolensville. A majority favored Aldi or Trader Joe's. - While some disagreed, most residents want additional restaurants and were open to more junior retailers, though not as strongly. They dine out on average twice a week and frequently spend outside Nolensville due to limited options.

1. The Nolensville Economic Development Committee Presents
NOLENSVILLE TOMORROW
2015 SURVEY DATA - 564 RESPONDENTS
YEARS LIVED IN NOLENSVILLE
0-1
1-5 5-10
10-20
20+
14.01% 37.94%
28.72%
12.06%
7.27%
+
NUMBER OF PEOPLE IN HOUSEHOLD
3.19% 18.79% 23.76% 30.67% 23.58%
HIGHEST EDUCATIONAL DEGREE ATTAINED IN HOUSEHOLD
HIGH SCHOOL DEGREE
ASSOCIATE’S OR TECHNICAL DEGREE
BACHELOR’S DEGREE
MASTERS DEGREE
DOCTORATE
3.37% 5.85% 48.40% 32.09% 9.75%
*0.71 OTHER
NUMBER OF MILENNIALS IN HOUSEHOLD*
*BORN BETWEEN 1981-1997
0
1
2 3 4+
57.93% 19.07%
19.43%
2.23% 1.25%
HOW RESPONDENTS FEEL NOLENSVILLE’S
BUSINESS GROWTH RATE IS PROGRESSING
EXTREMELY
SLOW
SLOW
JUST AS IT
SHOULD BE
FAST
EXTREMELY
FAST
NUMBER OF RESPONDENTS WHO WANT TO SEE MORE SMALL,
BOUTIQUE SHOPS IN NOLENSVILLE
Boutique
4.14% Strongly Disagree
11.89% Somewhat Disagree
35.14% Neutral
28.47 % Somewhat Agree
20.36 % Strongly Agree
NUMBER OF RESPONDENTS WHO WANT TO SEE
A GROCERY STORE IN NOLENSVILLE
9.19% 9.19%7.93%
21.62%
52.07%
StronglyDisagreeSomewhatDisagreeNeutral
SomewhatAgree
StronglyAgree
THE GROCERY STORE PEOPLE WANT TO HAVE MOST IN NOLENSVILLE
Sprouts
Fresh
Market
Whole
Foods
Aldi
Trader
Joes
Walmart
Neighborhood
Market
Other
3.42%
10.99%
16.58%
34.05%
8.83% 7.57%
18.56%
NUMBER OF RESPONDENTS WHO WANT A JUNIOR SIZED RETAILER
IN NOLENSVILLE (TJ MAXX HOMEGOODS, PET SMART, ROSS, ETC.)
Strongly
Disagree
45.09%
Somewhat
Disagree
18.73%
Neutral
13.45%
Somewhat
Agree
11.82%
Strongly
Agree
1.25%
NUMBER OF RESPONDENTS WHO WANT MORE
RESTAURANTS IN NOLENSVILLE
6.55%
Strongly Disagree Somewhat Disagree
5.45% 13.46%
Neutral
Somewhat Agree
35.45% 38.91%
Strongly Agree
TYPE OF RESTAURANT RESPONDENTS PREFER TO DINE IN?
Fast Casual - 45.09% Sit Down Family Dining - 79.27%
Fast Food - 4.91% Pub/Sports Bar - 15.09%
AVERAGE NUMBER OF MEALS DINED OUT PER WEEK
BREAKFAST
1
LUNCH
2
DINNER
2
NUMBER OF TIMES PER WEEK RESPONDENTS SPEND MONEY
OUTSIDE NOLENSVILLE BECAUSE A RETAIL BUSINESS ISN’T AVAILABLE
0-4 Times 5-9 Times 10-14 Times 15+ Times
29.21% 48.31% 12.36% 10.11%
COMMUNITIES RESPONDENTS SPEND THE MOST MONEY IN
Concord Rd. at
Nolensville
(Davidson Co.)
Cool Springs/
Franklin Nolensville
Smyrna
TOP FIVE FAVORITE ACTIVITIES OUTSIDE THE HOME
Movies Dining Out Shopping Live Music Hiking
Infographic Created by Mill Creek Creative