How the hospitality industry is increasing its profits by reducing its footprint. Eco-Tourism is growing at a rate 3 times that of regular tourism - a trend that cannot be slept on. This deck assesses the impact the hospitality industry has on the environment, the state of the market, and where to begin in creating a more sustainable hotel business.

1. GO GREEN OR GO HOME
Sustainable Solutions for your
Hospitality Business.

2. What is Sustainable Tourism?
The United Nations World Tourism Organization (UNWTO)
defines sustainable tourism as “tourism that takes full account of
its current and future economic, social and environmental
impacts, addressing the needs of visitors, the industry, the
environment and host communities.”

3. The “What”
(current state of the industry & market)

4. INDUSTRYIMPACT
Emissions
The average hotel stay results in carbon
emissions of 30 kgs of CO2 - as much as one
expends driving to the grocery store each year.
Consumption
Hotel guests around the world use five-to-ten
times the amount of water than local
inhabitants.
Waste
The top 300 hotel groups in the world alone
dispose of an estimated 5.5 billion amenity
bottles and caps every year.1

5. THEMARKET
Spending Power
Sustainable travelers spend 51% more, stay
twice as long, and travel with more people than
average travelers.2
Demographics
Millennials, the largest generation, are three
times more likely than any other generation to
seek out the services of companies offering
sustainable tourism.
Engagement
The vast majority of hotel guests are open to make
luxury adjustments in order to stay somewhere
eco-friendly, e.g., 80% are happy with low-flow
showerheads and 75% with less frequent linen and
toiletry changes.3

6. THE
OPPORTUNITY
“The green travel trend continues
to gain momentum with 87% of
global travelers stating that they
want to travel sustainably.
However,
48% indicate they never,
rarely or only sometimes
manage to travel
sustainably,
suggesting that there is still
plenty of room to turn intentions
into action.” - Booking.com

7. The “Why”
(...should the industry be more eco-conscious)

8. THE BENEFITS OF
SUSTAINABILITY
PROGRAMS
1 Long-term Monetary Savings
2 Increasing Market Demands
3 Greater Brand Value & Customer Loyalty
4 Employee Appeal & Retention
5 Expanding Environmental Regulations
6 Those Pesky Ethical Responsibilities

9. 01
“Companies with proactive environmental strategies
have a 4% higher ROI, 9% higher sales growth and 17%
higher operating income growth than companies with
poor environmental track records." 4
-Green Hotels Association
Long-term Monetary Savings
02
Ecotourism has grown by 30% worldwide in recent
years compared to 8% for traditional tourism.5
Increasing Market Demand

10. 03
58% of Condé Nast Traveler readers surveyed said
they choose a hotel based on whether the hotel gives
back to local people and the planet.6
Competitive Advantage
04
55% of the U.S. workforce would choose to work for a
socially responsible company, even if they made less
money—that number jumps to 76% for Millennials.7
Employee Appeal & Retention

11. 05
Research commissioned by the International Tourism
Partnership highlights that the hotel industry must
reduce its carbon emissions by 66% by 2030 and 90%
by 2050 to stay within the 2˚C threshold agreed at
COP21 Paris Agreement.8
Expanding
Environmental Regulations
06
Tourism is responsible for about 8% of global emissions.
The accommodation sector accounts for approximately
20% of emissions from tourism.9
Those Pesky Ethical
Responsibilities

12. The “Where”
(...to find cost and environmental savings in your business)

13. THE AREAS OF
FOCUS IN
SUSTAINABILITY
PROGRAMS
1 Administration
2 Infrastructure
3 Procurement
4 Connection

14. AREASOFFOCUS
Administration
• CSR Team & Policies
• Impact Benchmarking
• Environmental Certifications
• Carbon Offsetting Strategy
➔ Establishing a clear vision, an expert team,
and a defined budget & timeline is the key to
success.
➔ Rigorous maintenance, benchmarking, and
reporting are vital to continued progress.

15. GET ORGANIZED…
Build your team and your to-do list
(8 of 8 Administration tasks shown below)

16. AREASOFFOCUS
Infrastructure
• Renewable Energy Sources
• Water Preservation & Potable Solutions
• Waste Management
• Building, Grounds, & Interior Materials
➔ Think about the end goal being a 100%
circular environment, aiming to minimize
waste and making the most of resources.
➔ Water, waste, and energy projects are the
majority of a hotel’s costs and the largest
opportunity for savings.

17. Refine Infrastructure tasks with your engineering,
architecture, and consulting teams.
(11 of 35 examples shown below)

18. • Furniture, Furnishings & Equipment (FFE)
• Guest Room Consumables
• Local, Organic Food Sourcing
• Retail Goods
AREASOFFOCUS
Procurement ➔ For every purchase ask:
Is this sustainably made?
Is it ethically made?
Is it eco-labeled?
Is it in no or low-impact
packaging?
Can we source locally?
Can it be reused?
Are we avoiding plastic?
Can we consolidate suppliers?
Is this the best option?
Do we need it?

19. Refine Procurement tasks with your purchasing, design and
consulting teams.
(11 of 34 examples shown below)

20. AREASOFFOCUS
Connection
• Guest Engagement & Marketing
• Staff Training & Programs
• Community Outreach
• Synergistic Partnerships
➔ Your guests and staff want to feel
apart of the solution, to feel good
about the choice they made with
their money and time.
➔ Partner with businesses, affiliates,
and charities that are relevant to
your brand, your location, & your
community.

21. Engage with your customers, your staff, and the
community.
(12 of 12 examples shown below)

22. The “How”
(...to download your free copy of the Eco Checklist)

23. www.upcycledconsulting.com
hello@upcycledconsulting.com
Upcycled Consulting delivers business
strategies to eco-conscious companies
looking to increase their sustainability,
impact and profits.
Sign up with your email to download
your free Eco Checklist (with over 70
examples!) to create a more
sustainable hospitality business.
THANK YOU!!

24. 1 Roadmap
• Company Assessment
• Green Team Architect
• Checklist creation & Project Manager
• Certification Liaison
2 Design
• Identify Eco-Friendly Building and FF&E Opportunities
• Source Consumables & Commodities
• Retail Product, Pricing, & Visual Merchandising
3 People
• Guest & Staff Engagement Strategy
• Digital Marketing Content
• Community Partnerships
CONSULTING
SERVICES

25. Every eco-conscious choice made is another
impression on your guests; an invitation to the
world to leave the planet a little better.

26. 1. Packaging alone can account for 40% of a hotel’s waste-stream. It has been estimated that 75% of hotels'
environmental impacts can be directly related to excessive consumption.
2. Mandala Research
3. Greenkey.global.com
4. Most energy and water saving projects have an ROI of 25% to 50%:
○ Solar Panels save ~45% in energy costs
○ LED bulbs & timers/sensors cut expenses by 75%
○ High-efficiency appliances reduces water usage by 30-50%
○ In-room energy management systems save 28% in consumption
5. Ukessay.com
6. “Green hotel certification was pointed out as the most influential attribute on hotel room preferences, according to a
study carried out amongst 571 travelers.” -Millar & Baloglu
7. Shelton Group; According to a study from UCLA, companies with green standards see a 16% rise in employee
productivity.
8. As the public becomes more sensitive to the Earth’s environment, policymakers are passing new laws and regulations
designed to limit pollution every year. Subsequently, there is an increase of government incentives including tax &
insurance breaks, grants, & expedited permitting.
9. WTO, BrinkNews
Appendix