3. Stanley Poll, New York City’s
epicurean must-stop sent
their gingerbread house to
Town & Country and take a
look at this! Full page ad in
this mag is $115,580 and
read 812,000 perfectly
matched customers for his
business.
Stanley got a ¼ page, just by
showing up at a Consumer
Product Event.
4. Dear Ms. Dutch– since the
Lipzu article came out in Good
Housekeeping, I have gotten
687 orders!! Today, I was able
to give the Humane Society a
$1000 check. I attached a
photo with me and the CEO. –
Daisy, 10-year old creator of
Lipzu
5. What was the ROI of
this placement for
LipZu?
This page would
have cost $258,000.
10. Deb also got into
BRIDES magazine,
5,576,000 readers
saw her gowns.
Had she bought an
ad, it would have
cost her $85,399.
She just came to
CPE and met the
reporter there.
11. Verterra makes
these fabu
disposable plates
from fallen leaves
in the forest.
782,333 readers of
The Star magazine
were introduced
to this amazing
product when they
met the editors at
a Consumer
Product Event.
12. What might this have
cost if you bought
advertising? And, how
much more credibility
did this MSN.com's
reporter's opinion about
Verterra's dishware
being the "coolest new
eco product" have on
their sales?
Just guess.
This is what happens at a
Consumer Product Event
- you meet reporters like
this -- and get a list of 85
others like them.
13. Hey, hey Gyrobike!
Congrats on turning
your meeting of the
CNBC reporter at
Consumer Product
Events into one heck
of a publicity play!
Wooo hooo!
They only got their
product in front of
343,000 daily
viewers - not a bad
return on
investment....
14. Could your business
really take off if you got
reported about on
About.com?
Look what InAPikle did
after they showed up to
a Consumer Product
Event - they were
featured on this outlet --
- read by 85 million
every month - uh huh!
15. What if you got
your client into
TIME for Kids
magazine like Shelli
Lissick did for her
client, Monkeez
Makes A
Difference? This
placement got her
product in front of
3,804,507 students
and 143,172
teachers.
16. Yay for Valerie Guerrero of
The Artisan Group! Not
just one, but two of her
clients who met the
editors of Organic Spa
magazine at the Holiday
Gift Guide Consumer
Product Event, got into
this gorgeous publication
read by 125,000 monthly.
We love seeing this!
17. Congrats to Joann
Siegel, creator of
the Storybook Tea
Kit Company, who
after meeting the
editors of ToyBook
at our Consumer
Product Event, got
her cool product
into the magazine
read by 130,000
toy retailer buyers.
Yes!
18. Presents for Purpose met
the editors from Good
Housekeeping, read by
300,000 women who
could use their e-tailing
service to buy gifts – and
benefit charities!
Nice.
19. Vapur, who makes
colorful BPA-free water
bottles, were reported
about the 2nd largest
newspaper in the US,
read by 3,527,304
water bottle toting
Angelenos.
Had they not come to
a Consumer Product
Event, who knows if
this would have
happened…
20. Consumer Product Events connects
consumer packaged goods with the press
who are looking to report about them.
Our new product events are one day showcases where you
can demonstrate and sample your product to the reporters
who are actively searching for new content. We book a
myriad members of the press for you – magazine, newspaper
and online editors, top bloggers, and TV, radio and online
producers from the outlets most likely to report about a
product like yours.
Our series of new product events are held at the times of the
year when the press are compiling product roundup stories
and need products to fill their content.
