2. In 2013 Ben Michael relocated to the UAE. It took him some time to get
adjustedtohisnewhomeandneighborhood.Hedidn’tknowwheretobuy
his groceries, what cable provider to subscribe to, which gym to join, nor
whichbanktobankwith.Hedidn’tknowwhetherheshouldbuyacarorrent
a car. His favorite brand of coffee was no longer available to him and he
was reluctant to purchase an unfamiliar one. He didn’t want to waste
time and money to possibly make the wrong decision while hoping to
get lucky and discover something new and better. He looked through
blogs and expat forums, but to his dismay, they were all outdated and
often full of useless information. His family wanted to send him a care
package of his favorite snacks, men’s grooming products, and coffee,
but unfortunately he didn’t have a mail box and hadn’t setup a PO Box
as of yet. When he finally did, his mail never arrived.
THEPROBLEM
www.homegiftbox.ae
3. Benrealizedtherewereanumberofproblemstroubling
recent expats as well as brands. Brands didn’t have
direct access to a rapidly growing consumer base,
and recent expats were unfamiliar of local rules &
regulations, and goods & services available to them at
their time of entry. The average expat stays in the UAE
for 3-5 years and changes homes within the first 14-
18 months. If only he had a trusted friend to give him
some good advice, point him in the right direction, and
introduce him to the right brands at the right time.
THEEPIPHANY
www.homegiftbox.ae
4. HGB is a direct Business to Consumer advertising platform that introduces and
connects UAE new comers to brands, goods, and nearby services within the
first month of moving into their homes. We are introduced to the consumer
by friends, employers, or real estate and relocation companies, to help them
get settled at their time of arrival. We provide product samples, discount
vouchers, exclusive offers, valuable information, and complimentary gifts on
behalf of our partners. We do it in a fashion that insures brand visibility and
consumer loyalty by providing a personal touch.
“WE MOVE IN WITH YOU”
#THESOLUTION
www.homegiftbox.ae
5. • POPULATION 2.47MILLION
• AVG. HH SIZE IS 4.2
• 2014-2015 POP ^ 113,000
• 2015-2016 POP ^ 127,600
• HAND COURIERED HOME ACCESS TO NEW CONSUMERS
WITHIN THE FIRST MONTH OF THEIR ARRIVAL
• AUDIENCE SEGMENTATION: NEW COMERS, RELOCATORS,
INCOME TARGETING
• EXCLUSIVE PLACEMENT/NO DIRECT COMPETITORS
• BOX SPONSORSHIP FOR ADDITIONAL RESIDUAL BRANDING
• GUARANTEED IMPRESSIONS WITH EACH BOX
• RESIDUAL BRANDING WITH PROMO GOODS
• SMS DIRECT RESPONSE CAMPAIGNS
• EMAIL & SM CAMPAIGNS
• CURRENTLY GAINING ACCESS TO 2,000 HOMES PER MONTH
• 5,000 HOMES PER MONTH BY THE END OF YEAR
• 25,000+ EMAIL DISTRIBUTION LIST
• 10,000+ FACEBOOK FOLLOWERS
DUBAISTATISTICS VALUEPROPOSITION
DISTRIBUTION
www.homegiftbox.ae
6. www.homegiftbox.ae
MOVE IN
BOX ARRIVED
SMS DELIVERY
TEXT
LITERATURE IS
READ AND OFFERS
ARE REDEEMED
CUSTOMIZED SMS
(DIRECT RESPONSE CAMPAIGN)
ACTION INITIATES
EMAIL CAMPAIGN
WITH CALL-TO-ACTION
OFFER
SHARED WITH FRIENDS
AND FAMILY
NEW CUSTOMER
ESTABLISHED
9. SERVICES&FEATURES
GEO TARGETING - WE CAN PUT SPECIFIC OFFERS AND INFORMATION IN EACH BOX ACCORDING TO NEIGHBORHOOD WHICH
WILL SPEAK TO A CERTAIN HOUSEHOLD INCOME RANGE
AUDIENCE SEGMENTATION - WE CAN SEGMENT THE AUDIENCES BY NEW COMERS TO THE UAE AND THOSE MOVING
WITHIN THE UAE. FOR THE NEW COMERS WE WILL BE ABLE TO SEGMENT FURTHER
BY COUNTRY OF ORIGIN.
SMS CAMPAIGN - WE TYPICALLY SEND OUT A TEXT TO SCHEDULE DELIVERY. THIS TEXT CAN INCLUDE A WELCOME
MESSAGE AND A CALL TO ACTION LINK TO DRIVE CONSUMER TO YOUR LANDING PAGE WHERE THEY
CAN BE PROMPTED TO FILL IN PERSONAL DATA AS A LEAD GENERATION CAMPAIGN. THERE WILL BE
ONE TEXT SENT PER BOX TO BE DELIVERED.
EMAIL CAMPAIGN - WE CAN EMAIL OUR EXISTING DATABASE WITH A SPECIFIC OFFER OR INFORMATION FROM YOUR
COPANY, OR WE CAN FEATURE YOU IN OUR WEEKLY NEWSLETTER.
SOCIAL CAMPAIGN - WE WILL SHARE CONTENT OF YOUR CHOICE WITH OUR FACEBOOK AUDIENCE AND BOOSTS POSTS
TO REACH A MINIMUM NUMBER OF USERS WITH SPECIFIC INTERESTS IN OUR TARGET
GEOGRAPHICAL MARKET
SERVICES DETAILED ARE PART OF SPECIFIC PACKAGES.
www.homegiftbox.ae
10. www.homegiftbox.ae
• TIMING- Getting in front of the consumer within the first month of arrival into their new home.
This is a very vulnerable time when a consumer is inclined to buy into the brands that are offering
deals, vouchers, samples, and subscription packages.
• RESIDENT LIFE CYCLE - We know how long a resident will be living in a home and
can target sms campaigns effectively. (We do not talk to tourists, only people that are in dubai for
a minimum of 12 months)
• GUARANTEED IMPRESSIONS- For every advertisement that is sent out, there will
be at least one pair of eyes that views and interacts with it. It will also be viewed by other members
of the household, friends and family as they visit the home.
• ENDORSED - When a brand is being introduced by a trusted friend,
real estate/relocation company, or employer, the consumer has a higher propensity
to purchase from the brand. As a result, the brand acquires a new loyal customer.
• PERSONALIZED- Hand couriered delivery to the consumer’s front
door. Each box is individually addressed with gifts, and a letter welcoming the
consumer into their new home. It is a gift from the endorsee.
• TARGETING- The ability to tailor advertisements to specific
demographics.
• RESIDUAL BRANDING - When an advertisement leaves
a lasting effect by remaining in the home or office thus increasing
impressions or number of viewers. When it is observed by multiple
people the first time it is seen or heard.
• REACH- The ability to reach a wide
range of consumers across various
demographics.
COMPETITIVEANALYSISTERMS
11. www.homegiftbox.ae
HGB PRINT OUTDOOR TV RADIO DIGITAL
TIMING
ENDORSED
PERSONALIZED
TARGETING
REACH
RESIDENT
LIFE CYCLE
GURANTEED
IMPRESSIONS
RESIDUAL
BRANDING
COMPETITIVEANALYSIS WHATSETSUSAPARTFROMTHECOMPETITION
12. www.homegiftbox.ae
DEMOGRAPHIC BASEDONASURVEYOF5,000BOXES
SEX
39%61%
AGE
26%
51%
23%
20-34
35-49
50+
33.8%
15.3%
71% NEWCOMERS
29% HOMEMOVERS
19%OFHOMES
HAVECHILDREN
86%RENTERS
14%HOMEOWNERS
11.4%
17.2%
12.7%
9.6%
HOUSEHOLD INCOME TOP DISTRIBUTION AREAS NATIONALITY
600K-800K 1.DUBAIMARINA
2.PALMJUMEIRAH
3.JLT
4.JUMEIRAH
5.THESPRINGS
6.ARABIANRANCHES
7.DOWNTOWNDUBAI
8.JBR
9.BUSINESSBAY
10.DIFC
29%
8%
4%
24%
5%
22%
8%
EUROPE
NORTHAMERICA
SOUTHAMERICA
ASIA
AUSTRALIA
MIDDLEEAST
AFRICA
800K-1MM
1MM-1.5MM
400K-600K
200K-400K
1.5MM-3MM+
13. HGB RATE CARD
IN THE BOX
PRODUCTS & SERVICES
• 15,000 AED - SAMPLE
• 24,000 AED - SAMPLE W/ VOUCHER
• 24,000 AED - SAMPLE W/ LITERATURE
• 30,000 AED - SAMPLE W/ LITERATURE,
GIFT & VOUCHER
• 15,000 AED - VOUCHER
• 24,000 AED - VOUCHER W/ GIFT
SUBSCRIPTIONS & MAJOR PURCHASES
• 30,000 AED - OFFER, VOUCHER, OR COUPON
• 45,000 AED - OFFER W/ GIFT
*SMS CAMPAIGN: 3 AED/RECIPIENT
*SOCIAL CAMPAIGN: 750 AED/POST (TARGETING 15,000+ FB USERS)
*EMAIL CAMPAIGN: 1 AED/RECIPIENT
*CAMPAIGNS ARE FEATURED AD-ONS FOR BOX RATE CARD OPTIONS. MINIMUM ORDER OF 3,000 UNITS.
SPONSORED BOX
150,000AED
• 1 BRANDED PANEL ON THE GIFT BOX
• GEO TARGETING
• AUDIENCE SEGMENTATION
• 1 BRANDED PROMOTIONAL ITEM
& LITERATURE
• CALL TO ACTION OFFERS
• FEATURE IN OUR NEWS LETTER
FOR CAMPAIGN DURATION
• SOCIAL CAMPAIGN TARGETING 5,000+
FACEBOOK USERS WEEKLY
BE THE BOX
300,000 AED
• FULLY BRANDED BO
• AUDIENCE SEGMENTATION
• 2 OR MORE PROMO ITEMS
& LITERATURE
• CALL TO ACTION OFFERS
• SMS CAMPAIGNS
• EMAIL CAMPAIGN TO OUR ENTIRE
DATABASE TWICE MONTHLY FOR
CAMPAIGN DURATION
• SOCIAL CAMPAIGN TARGETING
10,000+ FACEBOOK USERS WEEKLY
www.homegiftbox.ae
(BASED ON MINIMUM ORDER OF 3,000)
14. 501, RADISSON BLUE HOTEL
DOWNTOWN DUBAI,
DUBAI, UNITED ARAB EMIRATES
www.homegiftbox.ae
