A former student regent for UCLA, Jesse Cheng advocates on behalf of minority business owners as a public relations intern for Assura Public Relations. Jesse Cheng is also involved with civic organizations targeted to the Asian American community, including OCA - Asian Pacific American Advocates and the Japanese American Citizens League (JACL). The JACL is part of an international network of organizations participating in the Kakehashi Project.

1. The
Kakehashi
Project
Jesse Cheng

2. Introduction
• A former student regent for UCLA, Jesse Cheng advocates on behalf of
minority business owners as a public relations intern for Assura Public
Relations. Jesse Cheng is also involved with civic organizations targeted
to the Asian American community, including OCA - Asian Pacific
American Advocates and the Japanese American Citizens League (JACL).
The JACL is part of an international network of organizations
participating in the Kakehashi Project.
Coordinated by the Japanese Ministry of Foreign Affairs, the Kakehashi
Project aims to facilitate interaction between Japan and people of
Japanese and Asian descent worldwide. Kakehashi is the Japanese word
for bridge, and Kakehashi projects have been established across North
America, Asia, and Turkey.
The project was launched under the Abe administration in 2017. Since
its inception, thousands of high school students, undergraduates, and
young professionals have taken part in cultural excursions and school
exchanges through the program. Participants also receive Japanese
lessons and stay with local host families.