Media and Information Literacy in Today’s Digital World

2. OBJECTIVES:
1. Describes how communication is affected by media
and information
2. Identifies the similarities and differences of media
literacy, information literacy, and technology
literacy
3. Editorializes the value of being a media and
information literate individual
4. Identifies characteristics /describes a responsible
uses and competent producers of media and
information.
5. Shares to class media habits, lifestyles and
preferences

3. WHAT IS MEDIA?
A plural of medium.
Are the communication outlets or tools used to store and
deliver information or data.
Refers to various means of communication, such as radio
and television, newspapers magazines, billboards,
telephones and the internet, that reach or influence people
widely.

4. WHAT DOES LITERATE
MEAN?
The word literate refers to a person
who does not only read and write but
also understand and solve problems.
Literatecan also mean that a person
is knowledgeable or well versed
about a specific subject, such as
history and science.

5. 21ST CENTURY LITERACY
SKILLS
As centuries passed, a variety of information can
now be accessed, not only by reading books, but
also through the use of different forms of media
and the technology that are on hand.
In school, literacy has been referred to as “the
ability to read and write,” but with the
technological advancement in the 21st century,
essential literacy skills were also developed.

6. MEDIA LITERACY
Media literacy is the ability to
access, analyze, evaluate, and
create media.
If you can understand the
complex messages from the
aforementioned media, then
you are media literate.

7. IMPORTANCE OF MEDIA LITERACY?
Media literacy is the ability to exercise critical thinking when analyzing
different forms of media. Through critical thinking, a student is able to
analyze and evaluate the logical connection between ideas. Educators
believe that media literacy is an effective and engaging way for students
to apply critical thinking skills to a wide range of issues.
For Example, a media literate student can retrieve information for a
report needed in class using the computer. Then he can download a
related video for the report and use it alongside his PowerPoint
presentation.
Aside from acquiring knowledge and becoming literate, a person should
know how he can acquire relevant information. Although information is
easily accessible nowadays, a person should know what essential details
are needed for his research.

8. IMPORTANCE OF MEDIA LITERACY?
Information literacy is the skill that allows a person to recognize when
information is needed and how will be able to access, locate, evaluate,
and use it effectively.
Let’s you distinguish which among the sources of information are
relevant.
An individual will be able to organize and classify the different forms of
media which can be used to secure relevant and substantial information.
Aid students in developing effective research skills essential in enriching
their knowledge and enhancing their comprehension.
A learner is able to gather essential information. Thus, the learner can
utilize this essential information to expand his knowledge.

9. TECHNOLOGY LITERACY
FINDING SOURCES OF INFORMATION AND LOOKING FOR A
PARTICULAR TYPE OF MEDIA WOULD BE EASIER WITH THE USE OF
TECHNOLOGY.
TECHNOLOGY LITERACY IS THE ABILITY TO ACQUIRE RELEVANT
INFORMATION AND USE MODERN-DAY TOOLS TO GET, MANAGE,
APPLY, EVALUATE, CREATE, AND COMMUNICATE INFORMATION.
KNOWING HOW TO USE THE TECHNOLOGY OF TODAY IS
NECESSARY SO WE CAN ADAPT TO AND COPE WITH OUR PRESENT
ENVIRONMENT.

10. IMPORTANCE OF TECHNOLOGY
LITERACY
Students nowadays are very lucky because
they can easily access information using
modern technology. In the past, sources of
information are very limited and hard to find.
And individual who is proficient in using
digital technology and state-of-the art
communication tools and applying them
effectively has acquired skills in technology
literacy.