This document provides instructions for students to design a television advertisement to sell a sweet product. It discusses elements to consider like theme, characters, setting, and persuasive techniques. Students will work in groups to develop an advert for their assigned sweet and present it to the class, with the best group receiving an award. Elements they must address in their planning include theme description, number of characters and their relationship, location setting, and use of persuasive techniques and slogan.

1. TV ADVERTS
LO: TO PRODUCE A TV ADVERT THAT PERSUADES THE AUDIENCE TO BUY
THE PRODUCT
Friday, 25 March 2016

2. WHAT DO YOU NEED TO THINK ABOUT WHEN
MAKING A TV ADVERT?

3. MCDONALD'S ADVERT
1. What theme does the advert use to sell McDonald’s?
2. How many characters are there? What is their relationship?
3. What places did they use to film the advert?
4. Why does it persuade you?

4. CADBURY’S ADVERT
1. Where is the advert set?
2. How many characters are there? What is the relationship?
3. What main idea are they using to sell the Cadbury’s chocolate bar?
4. Why is it persuasive to you?

5. IN GROUPS OF 4, YOU WILL…
• Sell the sweet that will be on your table
• You will have to think about what you will focus on to sell the product
• Will you have a theme or focus on the sweet itself?
• As a group, you will design a TV advert to sell your sweet
• Winners (the group which is most persuasive) will receive a +1 and a prize

6. DESIGN AN ADVERT FOR YOUR SWEET
1. What is your theme? Give a detailed description of what your theme is, and how you
would show this in your advert
2. How many characters will you have? What relationship do the characters have?
3. Where will your advert be set?
4. What persuasive devices would you use? (Think of the FEARRR techniques!)
5. Include a slogan

7. PLANNING
Sweet

8. PRESENT TO THE CLASS!