Account-based marketing, is a B2B marketing strategy that focuses marketing and sales efforts on a specific group of target clients.Get the knowledge about which are best tools for ABM.

1. Top Account based
marketing tools

2. Zoominfo
By letting you search by contact and company, then create
lists of people to contact inside each target firm, ZoomInfo is
designed to help you obtain the data you need to execute
ABM. A chrome plugin that displays contact information for
anyone you're studying on websites like LinkedIn is one of
the bonus features. Other features include tools to
frequently clean your data.

3. Salesintel
A tool for funnel solutions called SalesIntel includes tools for
locating contacts. It can be utilized in B2B lead generation and
marketers can reach out to their target customers.

4. Leadfeeder
Even if they never get in touch with you or fill out a form,
Leadfeeder can tell you which businesses are visiting your
website.
Leadfeeder additionally provides you with the company's
employees' contact information. You can use this to time
your outreach to potential prospects in your sales pipeline or
to follow up with site visitors who left no inquiry about your
product.

5. LeadGenius
LeadGenius is a hybrid resource that combines human and
software expertise. Data intelligence is acquired and filtered
on the platform, but human research teams are made
available to their clients to assure consistently high-quality
data. It follows that it is a very precise (but probably
extremely expensive) solution.

6. Vainu
Vainu gives you access to dynamic corporate information so
you may concentrate your account-based marketing efforts.
Create messaging that appeals to your audience and use
hundreds of corporate filters to identify and segment the
best-fit accounts for each campaign. Your ABM efforts
should focus on clients that have made expansions or
undergone a change in leadership.

7. Datanyze
Marketers may create and curate a list of prospects using
Datanyze, and they also have the opportunity to score leads
both before and after they enter the pipeline. Although
Datanyze offers a free Chrome extension for marketers and
salespeople wishing to prospect on a small budget, pricing for
the entire product is not yet accessible.

8. LeadSift
Another platform and human help hybrid is LeadSift.
Marketers can specify their criteria, delegate the tedious job
to the LeadSift staff, or perform searches in the LeadSift
database. Then, based on which targets are talking to
competitors, displaying buying intent, and being engaged,
LeadSift delivers updates. There is no pricing information on
their website.

9. Apollo
Although Apollo (previously ZenProspect), which is more
than just a prospecting tool, isn't a full stack solution in the
sense that you can run fully fledged ABM campaigns, it
nevertheless merits a spot in this section. It provides analysis
of current tactics being employed, offers suggestions for
what to say or convey to prospects based on their action, and
includes modest extra capabilities like call transcription.

10. Demandbase
Demandbase asserts that its platform would unite "audience
generation, management, activation, and measurement." It is
built for account-based marketing and comes with a full
toolkit to implement ABM tactics from a single dashboard.

11. Personyze
A platform called Personyze was created for B2C marketing,
but it may also be used by B2B marketers. Omnichannel
personalisation, a recommendation engine, customised
emails and suggestions, customised pop-ups, and behavioural
targeting are among the features.

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