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2014 Trend Insights: UK Greeting Card, Stationery and Gift Markets

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Trend insights into the UK greeting card, stationery and gift retail markets 2014. A presentation given by Jeremy Corner, owner of award winning card publisher Blue Eyed Sun, blogger and Progressive Greetings magazine columnist at the Spring Fair International trade show in Birmingham's NEC February 2014.

2014 Trend Insights: UK Greeting Card, Stationery and Gift Markets

  1. 1. 2014 Trend Insights: UK Greeting Card, Stationery & Gift Markets 12:15 to12:45 - Monday 3rd February 2014 Spring Fair International, NEC, Trends Theatre Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  2. 2. Jeremy Corner Tweet @Blue_Eyed_Sun www.blueeyedsun.co.uk/blog Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  3. 3. How you can track trends in these markets •Trade Magazines •Trade Fairs •Trade Awards •Trade Associations •Sales Agents •Blogs & Social Media Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  4. 4. The UK Greeting Card Market • £1.38 billion spent on single cards in the last year • Everyday category worth £1.008bn • 31 cards being sent on average per person each year • 85% of all cards are bought by women • There are approximately 800 card publishers in the UK • Greeting cards in more types of outlet than any other product • One in six retailers stocking greeting cards Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  5. 5. Greeting Card Trends • The Instagram effect - nostalgia / retro Tranquillity UK Greetings • Crafts and Upcycling The Art Group • Modern takes on Vintage Belle & Boo 1973 Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  6. 6. Greeting Card Trends • Flights of Fancy - British Wildlife • Fonts - distressed typeface • Quirky Cute Sooshichacha Urban Graphic Stripey Cats Cards Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  7. 7. Greeting Card Trends • Masculine Geek Chic Cinnamon Aitch • 70’s psychedelia and strong colours • Perfectly Imperfect - recycled feel Lagom • Artisans and Artists Emmeline Webb Jessica Hogarth Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  8. 8. Greeting Card Trends • Personalisation • Localisation - British and local • Polarisation - know your customers • Consumers finding the right card • Heartfelt in contemporary voice • Humour still great for connecting • Wedding & Baby strong Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  9. 9. Greeting Card Trends • Conversational Voice • Quotes & Inspirational Sentiment • The Right Connection Wider Economic trends: • Value for money • Shoppers smaller trips, more often • Shoppers desire convenience • Technology’s positive effect Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  10. 10. Greeting Card Trends • Woodland • Natural textures • Hand drawn eg. chalk • Go green Jade Ho Carly Davis Stormy Night Mike Burgin Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  11. 11. Greeting Card Trends • Vintage with a contemporary twist • Adding value through finishes • Paper revolution (laser cut) • Retro - letter press style • Fun and Fresh Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  12. 12. Card & Gift Trends •Text based products still selling well • Raw deconstructed floral screen prints • Retro 1950’s colouring circa 1953 • Stripes are back in fashion Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  13. 13. Card & Gift Trends • Big Bold Floral Patterns Rocket 68 • Birds • Anthropomorphising welovekaoru Avant Card Co Nella Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  14. 14. The UK Giftware Market • UK Giftware Market worth £5 billion • High end holding up well • Under £10 and children’s gifts strong • Made in the UK - resurgence in interest • Functional and personalised gifts • Creative innovation Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  15. 15. Gift Trends GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89 •Woodland birds and animals Sew Heart Felt Carola Van Dyke Cubic Products Ltd Disaster Designs Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  16. 16. Gift Trends GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89 •Retro / Vintage Heyland & Whittle Soap Books Wild & Woolf Half Moon Bay Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  17. 17. Gift Trends GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89 • Made in the UK Heather Alstead Design Goldilocks Ding Studio London Postcodes Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  18. 18. Gift Trends GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89 • Innovative licensing of loved brands Subbuteo Bottle Opener Thabto Roses Puzzle Half Moon Bay Aga Oven Tins Elite Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  19. 19. Gift & Stationery Trends • Handmade & craft movement • Woodland & Nature • Fair trade • Quotes & sentiment • Handwriting & Stationery Two Little Boys Kirstie Allsopp Woodmansterne Junction 18 Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  20. 20. Gift & Stationery Trends ! • Family & friend titles • Gifts with a use & sentiment • Sourcing and origin • Nostalgia Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  21. 21. Gift Trends • Woodland - especially owls, foxes and birds • Vintage / retro across all categories Foxes and Owls RJB Stone Junction18 Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  22. 22. Card & Gift Trends • Pantone - Radiant Orchid 2014 • Typeface and Calligraphy • Personal sentiment Pantone Happy Jackson Really Good Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  23. 23. Events for 2014 • World Cup Football in Brazil • Sochi Winter Olympics • World War One Centenary • Shakespeare’s 450th birthday • Scotland’s independence vote • 40th Ryder Cup at Gleneagles • Commonwealth Games in Glasgow • Tour de France starts in the UK Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  24. 24. Summary: UK Card, Stationery & Gift Market • Sentiment is important • Handmade and craft movement relevant • Nostalgia - Vintage and retro still strong • British made and ethically sourced • Nature and woodland is very popular • Pay attention to forthcoming events • Understand your customers and meet their needs • Keep a close eye on the trade mags, awards, blogs and trade shows Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  25. 25. Thanks to friends who shared their insights Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
  26. 26. THANK YOU Tweet: @Blue_Eyed_Sun Visit Blue Eyed Sun - Hall 4 - Stand 4L66 Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66

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