About original ways to express your brand story that are little used, but highly effective.
- What do you do when everyone in your niche is already great and delivering quality content?
- How do you stand out and continue to create content that is both original and compelling, but strategically make sure it is difficult to copy and replicate?
The facilitator Kareem Mostafa is a marketing professional and influencer passionate about building tribes and word of mouth. He is also the founder of Tribe Tactics, a growth agency for startups serious about scaling through community.
10. How Will You Stand Out?
● 93% of marketers use social media for business
● 88% of B2B marketers currently use content
marketing as part of their marketing strategy
● 61% of the most effective B2B content marketers
meet with their content team daily or weekly.
//Forbes, Dec 2015
12. Why?
1. Resources (team, energy, ideas, time, money)
2. Relevant only to a small group at a time (personas)
3. High competition
Problem:
It is difficult to create good content
26. Why Spotify Playlists?
○ Commuting, Working, Exercising, Chilling
○ People love sharing good music
○ Great opportunity to showcase your brand
personality
○ Co-creation Opportunities
29. Use Cases
○ Gym
○ Yoga club
○ Library bookstore
○ Butcher
○ Flowershop
30. Use Cases
○ Gym motivation/upbeat
○ Yoga club meditation music
○ Library bookstore jazz, classical
○ Butcher bbq playlist, dubstep
○ Flowershop songs to play after dinner
31. How to apply this?
Build playlists for your buyer personas
1. Who’s Lifestyle?
2. What music would suit that lifestyle?
3. What will you call the playlist?
4. Build and promote
32. Benefits
○ Reach people in a fun, novel way
○ Entertain them while they go about their day
○ Keep your brand top of mind with content
37. How to apply this
Showcase people/brands your customers value
1. Who’s your target audience?
2. Who (or what) do they care about?
3. How can you reach those people?
4. How can you relate this to your brand?
38. Benefits
○ Leverage their social reach
○ Receive their personal recommendation
○ Position yourself as an SME
○ Save time while creating high value content
40. Why Visual Murals?
○ Create a visual board of people (or brands) that
your customers care about
○ Showcase them based on a unique theme or
common factor
○ Leverage brand equity of existing brands
42. How to apply this
1. Who’s your target audience?
2. What brands or people do they care about?
3. Pick a theme, and unite those people under it
43. Benefits
○ Position yourself as a SME
○ Drive more traffic and increase ranking
○ Get more traffic when people search others
○ Get more inbound content requests
45. Why Of**ine Events?
○ High value events about a PASSION
○ Build relationships, manually, and on a 1-1 level
○ Earn their full attention
○ Make them a part of your community
47. How to apply this
1. Think of your value proposition
2. What is the passion at the center?
3. What event ideas can you come up with?
4. Who can you call?
48. Benefits
○ Leave a lasting impression
○ Meet your customers and prospects face to face
○ Build a sense of community with others