There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.

1. Factors Affecting
Marketing:
ENVIRONMENTAL FACTORS
Four environmental factors that affect marketing from competition to supply
lines and more.
C O M P E T I T I O N
Refers to the amount of competitive product brands’ in the industry,
their size and market capitalization
Marketers might not have direct influence on them, but it’s important
that they monitor their activities, and design effective strategies
A heavily competitive marketing environment demands marketers survey
and position products in ways that set them apart from the crowd
C O N S U M E R T R E N D S
Trends can be the result of endorsements, fads or any sudden change in
consumer preference or buying habits on a large scale
When trends change, your marketing must respond to position products
and the brand itself in a new light
By responding to trends you will remain a valid option for consumers and
won’t fall out of favor
This refers to the physical environment
It comprises the natural resources that are available or the lack there of
This can slow down or hinder your production output
Product supply lines are affected by factors such as weather, natural
disasters and the cost of fuel
When your product supply is affected, so is the way you market your
products
Example: If supply costs suddenly double due to political issues abroad,
you may have to change your marketing from a price-focused approach
N A T U R A L F O R C E S
S U P P L Y L I N E S
Sources: http://mymarketingnotebook.blogspot.com/2012/11/the-six-6-external-environmental-forces.html &
http://yourbusiness.azcentral.com/environmental-factors-affect-marketing-decisions-22203.html