EBCO CKS Marketing Update 2015

1. old path the purchasing furniture
see an ad
order a
catalogue
visit a
store
make a
purchase
contact
customer
service
tell a
friend

2. new journey to purchasing furniture

5. 2015 Trends in Retail
• Retail traffic has continued to decrease in the U.S. for past 3
consecutive years
• Conversion rates and average Sales have increased
• This is believed to be a result of online research
• Consumers spend the majority of their shopping journey online
and narrow down the brands and products that they believe fit
their needs and budget

6. How does the new journey affect us at the stores?
• Consumers arrive to our stores more informed of our brand,
products and services
• They are looking to verify, confirm and reinforce the research
they learned about us online
• They have arrived to our store to ‘touch and feel’ and to confirm
value
• They expect a personal experience that cannot not be created
online
• They expect a sales associate to be knowledgeable about our
brand online