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Enable Commerce Everywhere

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E-commerce has hit critical mass. In the age of channel hopping and cross-border trading, global companies struggle to deliver consistent customer experience across their markets. EPiServer will show you how to remove channel barrier and focus on markets, by aligning and personalising the product, pricing and promotion strategy.

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Enable Commerce Everywhere

  1. 1. David Bowen, Product ManagerCommerceEverywhere
  2. 2. Acquire Quality Traffic Maximize Revenue ConvertCustomer Experience
  3. 3. Changing Shopping Channels• Larger marketplaces• Niche marketplace• Comparison shopping• Driven by social
  4. 4. • Tops Facebook in driving e-commerce sales• Product content relevance– Themed favorites– Informed purchase decisions– Personal recommendationsCurated Commerce
  5. 5. Omni-Channel• Single View of the Customer Across Channels andTouch-points:– Online channels – Web, mobile, social, kiosk, adverts– in-store– Print– Customer service• Contextualize for the user at the touch-point
  6. 6. Customer Value• Brand loyalty• Repeat purchases• Total spend• Returns• Social influence
  7. 7. “A customer who shops both online and in-store is worth almost six times as much”Forrester
  8. 8. “Responsive web designonly optimizes contentfor different screensizes, not the customer”
  9. 9. Think Context
  10. 10. “Context - the sum totalof what is known aboutan individual along withwhat he or she iscurrently experiencing”Julie A. Ask, Forrester
  11. 11. Your next pair of glasses?
  12. 12. Your next car?
  13. 13. Create engagementManage experienceContext awarenessTake advantage of data
  14. 14. Personalization / TargetingBehaviorContextBusiness rulesCross-channelReal-time
  15. 15. All about ExperiencesDeliverOptimizeCreate
  16. 16. Web Social Mail AppsDeliverOptimizeContextTargetingCreateMultitouchpointReuseTouchpointPreviewA/B TestingMultivariateTestingAnalyticsContentAutoOptimizingSocialSEOProduct Customer
  17. 17. AnalyzeDetailed insightsOverviewAcross channelsConversion trackingEngagement analysis
  18. 18. OptimizeA/B testMVTReal-time insightsSmart navigationSelf optimized content
  19. 19. EPiServer CommerceImproving customer experience by combing e-Commerce anddigital marketing softwareDigitalMarketingE-Commerce
  20. 20. EPiServer CommerceImproving customer experience by combing e-Commerce anddigital marketing softwareCustomerExperience
  21. 21. User JourneyCustomer experience across the user journey is a new source ofcompetitive advantage.GetengagedGetin touchGetvisibleGettrustedGetconvertedGetloyaltyGetfulfilledGetcare
  22. 22. User JourneyCustomer experience across the user journey is a new source ofcompetitive advantage.GetengagedGetin touchGetvisibleGettrustedGetconvertedGetloyaltyGetfulfilledGetcareDigital MarketingE-CommerceCustomer CareProduct Information ManagementOrder ManagementMerchandising
  23. 23. Multi-ChannelMulti-ScreenMulti-LanguageMulti-CurrencyMulti-MarketMulti-BrandMulti-Site
  24. 24. Manage by MarketMarketCatalogInventoryPricingDiscountsSettings –Payment ..
  25. 25. 4 700CUSTOMERS20 000WEBSITES
  26. 26. EPiServer Stand E5030David Bowen@dmbowendavid.bowen@episerver.com

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