2. Over a decade ago, FRANK151 first established itself within the world of
print as curator of “a distinctive mix of exclusive and unvarnished content.”
!
The quarterly began as an editorial experiment in collaboration with the
kinds of artists, musicians and rabble-rousers we felt deserved better
recognition for their originality.
!
Now over 50 Chapters deep, we’ve evolved into a many-headed beast that
creates programs and content renowned for authenticity. Together with
guest curators including the likes of rock icon Lenny Kravitz, cult status
rapper MF Doom, and legendary New York photographer Ricky Powell,
we’ve become experts at telling remarkable stories and crafting
unforgettable experiences.
7. FRANK BOOK
For over 14 years the FRANK Book has given
readers unique insights into the lives and work of
our guest curators.
!
Over the years we’ve collaborated with curators
from all walks of life, including skateboard pioneer
Steve Olsen, tattoo legend Mister Cartoon,
photography prodigy 13th Witness, hip-hop icons
De La Soul, and Chinese streetwear heavyweights
CLOT. From New York hardcore to the sushi dens
of China, it can all be found in FRANK.
!
FRANK151 doesn’t simply perpetuate popular
culture over and over again—the content and
themes we cover give our readers a fresh,
compelling perspective.
Social Media
Engaging in conversations with our
audience is an extremely important part
of our editorial strategy. We connect
with over 100,000 followers daily
through our various social channels
including Instagram, Twitter, Facebook,
Tumblr, and more.
FRANK151.com
FRANK151.com is the centralized hub
for all of FRANK’s digital offerings.
From exclusive online features to
videos and print previews, all of our
content lives here, online.!
Experiential
The focus of all FRANK experiential
executions is to collect and curate content
that is strategically distributed before,
after and in between events and will
promote and re-enforce the branded
experiential platform.
E-NEWSLETTER
Frank151 daily newsletter is specific to your
brand. This is a daily outlet in which our
audience can engage with your brand. !
8. GENDER BREAKDOWN
MALE 60%
FEMALE 40%
AGE BREAKDOWN
18-24 - 45%
25-29 - 32%
30-34 - 16%
+53 - 7%
ONLINE AUDIENCE
62% Spend 3 hours online per day
61% have 500+ Facebook friends
51% visit VICE.COM more than 3 times each week
70% shop online every month
86% purchase clothing/accessories
every month
80% own a video game console
83% eat out at least once a week
91% go to a bar or club at least once a week
92% intend to travel overseas this year
*Source – FRANK151 readership survey 2013
9. The FRANK151 proprietary content Eco system
creates a natural vertical solution for any brand looking
to capture our global audience. The FRANK151 team
will work with your brand or agency to create the right
communication mix and are proud to offer our partners
with the following integrated opportunities.
INTER-GRATED PARTNERSHIP
OPPORTUNITIES
PRINT ADVERTISING
-Premium placements available
- Branded editorial opportunities available for
each chapter
- Customized ad integrations available
2013/14: RATES
-Premium placements available
- Branded editorial opportunities available for
each chapter
- Customized ad integrations available
BOOK SINGLE PAGE SPECS
TRIM 5.625 X 7.5
SAFETY
1/8” BLEED ON ALL SIDES
BLEED 5.875 X7.75
- 300 DPI
-TIFF, JPEG, OR PDF
-ALL TYPE CONVERTED TO
OUTLINES
- A L L L I N K E D I M A G E S
EMBEDDED
FULL PAGE - $6,000
TWO-PAGE SPREAD-$10,000
2013/14 EditorIAL
CALENDAR
PIGALLE
!
CHICAGO
!
RUSSIA
!
NEMO ( NYC )
!
MQ
!
MIGHTY HEALTHY
ISSUE SALE SPACE MATERIALS DUE
12/1
!
2/1
!
4/1
!
6/1
!
8/1
!
10/1
11/1
!
1/1
!
3/1
!
5/1
!
7/1
!
9/1
11/15
!
1/15
!
3/15
!
5/15
!
7/15
!
9/15
10. 2014 STANDARD PLACEMENT & RATES
Custom Editorial
Header Ad
Editorial
Header Ad
Box Ad
Social Media Callouts
Instagram
Homepage Takeover
CUSTOM
728 X 90
CUSTOM
728 X 90
300 X 250
Twitter, FB, IG
Edited: 15 MOV
CUSTOM
10,000
135,000
135,000
10,000
10,000
75,000
35,000
10,000
DAILY IMPRESSIONS GUARANTEE CPM
$2,500
$17
$17
$13
$13
$500
$1000
$30
SPECS
$2,500
$17
$17
$13
$13
$500
$1000
$30
DAILY RATE
FRANK151.COM
E-NEWSLETTER
E-NEWSLETTER
FRANK151.COM
FRANK151.COM
15 AD
FRANK151.COM
ASSETS
11. special editions:
The FRANK151 team can create a special edition customized FRANK151
proprietary content programming for your brand. A customized
FRANK151 Special Edition program includes:
!
- 30 Articles ( Print & Digital )
- 30 Video’s
- Social Media Content Integrations
- Buzz Marketing/ Promotions ( Social Media & PR )
- Exclusive Collaborative Merchandise
- Experiential Extensions
FRANK151 Special Edition Programs start at $100,000
Program lead time is 3 Months ( from conception to finalization )
2013/14:
Rates & timeline
CUSTOMIZED PROGRAMMING
EXCLUSIVE
MerchandiseCustom merchandise will be packaged, branded, and distributed with each
FRANK151 book in conjunction with our advertising partners.
!
The FRANK151 team can work with your brand team to create the right
merchandise program that best fits your campaign needs
A tailored book signing and release schedule will be developed for each
book based on that issue’s specific topic and themes. The book release
tour will hit the top art galleries, boutique shops, music events, and trade
shows from all over the world.
BOOK RELEASE & SIGNINGS
12. FRANK151 creates and partners with various experiential properties
throughout the calendar year. The following is a snapshot of the 2013/14
calendar of FRANK151
SPECIAL EVENTS
