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Fivestarcontentrobertsimonfinal2simonwaller

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Fivestarcontentrobertsimonfinal2simonwaller

  1. 1. “Five Star Content: A week in the life of Four Seasons content” Robert Simon Director of Interactive, Worldwide, Four Seasons Hotels and Resorts Craig Waller President, Pace #cmworld
  2. 2. #cmworld
  3. 3. #cmworld
  4. 4. #cmworld
  5. 5. #cmworld
  6. 6. #cmworld
  7. 7. 1 WEEK 3,406 PIECES PRODUCED WEEKLY 1,829,175,078 AVERAGE WEEKLY IMPRESSIONS #cmworld
  8. 8. #cmworld
  9. 9. 393 CHANNELS #cmworld
  10. 10. #cmworld
  11. 11. #cmworld
  12. 12. AGILE CONTENT ENGINE #cmworld
  13. 13. PORTFOLIO MANAGEMENT #cmworld
  14. 14. PLANNING #cmworld
  15. 15. PRODUCTION #cmworld
  16. 16. R.O.P.E #cmworld
  17. 17. #cmworld
  18. 18. #cmworld
  19. 19. BUDAPEST Fashion Shoot #cmworld
  20. 20. Print Digital Magazine Social #cmworld
  21. 21. Where Is the World’s Best Burger? Digital Magazine Social Blog #cmworld
  22. 22. Sommelier On Demand Social Digital Magazine #cmworld
  23. 23. #cmworld
  24. 24. #cmworld
  25. 25. #cmworld
  26. 26. Made to Measure • What type of content should be offered? • What categories or types are the most profitable? • Does your content have a shelf life? • Does the format of the content impact its effectiveness? • What are your goals? Quantitatively. #cmworld
  27. 27. #cmworld
  28. 28. Nimble Technology and services. Open Pitches to everyone and then distill. Publish Everywhere and adopt new platforms. Expect Results and measure for them. #cmworld
  29. 29. THANK YOU. #cmworld

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