2. From celebrity to street, we deliver the latest
trends in fashion, retail, beauty, art, travel and
entertainment.
Each issue is a compelling mélange of
style AND substance that showcases the
unique talents and trends that can only be
found in L.A.
Recognized worldwide, The LA Fashion
Magazine is the go-to source for all things
fashion and style in Los Angeles. We deliver
exceptional content with award-winning
photography and graphics with a distinct
voice in the world of fashion magazines. No
other LA-based magazine delivers content in
both digital and print formats that features
and celebrates the diverse and provocative
culture that is LA.
Randy Dunbar
Editor-in-chief
Creative Director
The West Coast
Authority on all
Things
Fashion + Style
the
3.
4. AVERAGE AGE OF OUR READERS,
BOTH MALE AND FEMALE
FEMALE READERSHIP
SINGLE
COLLEGE EDUCATED
MEDIAN HOUSEHOLD INCOME
25˜54
60%
82%
CIRCULATION: 30,000 COPIES
PASS ALONG RATE 5.46
TOTAL CIRCULATION: 163,800
75%
$150,000+
6. MAGAZINE SPECS
TRIM SIZE: 9 x 10.875
LIVE AREA: .25 in within trim BLEED: .125 in past trim
PRINTING PROCESS: Web Offset
BINDING METHOD: Perfect Bound
AD SUBMISSION
All ads should be emailed in PDF/X-1a:2003 format to:
advertise@thelafashion.com
All images should be 300 dpi and converted to CMYK with the SWOP2006_
Coated3V2 color setting. SWOP proofs are optional. LA FASHION cannot be
responsible for color matching without a SWOP proof or for shifts in color from
RGB or Spot to CMYK color conversions.
PRICE
PER RUN
1 ISSUE 2 ISSUES 4 ISSUES
Full Page $3,500 $3,200 $2,500
2 Page
Spread
$4,500 $4,200 $3,500
1/2 Page $2,100 $2,000 $1850
1/4 Page $1,400 $1,200 $900
Front/Inside
Spread
$6,900 $5,750 $4,400
Back Cover $8,650 $6,400 $5,200
Inside Back
Cover
$5,800 $4,600 $3,500
the
rates effective 9/15
7. the
2 page spread
full page is 18x10.875 with a .25 inch bleed. Copy should be 1/2
inch inside from trim
full page
full page is 9x10.875 with a .25 inch bleed.
Copy should be 1/2 inch inside from trim
1/2 Page
Half page 9”x5.25” with .25 bleed
Copy should be 1/2 inch inside from trim
1/4 page ads
Quarter page ads are 4.25x5.25
PRINT ADVERTISING SPECS
All files should be PDF @300 dpi.
CMYK, no spot colors.
8. THELAFASHION.COM
THE GO-TO SOURCE FOR ALL THINGS FASHION + STYLE
CONTENT DAILY
We report daily on the world
of fashion, style, people and
events. TheLAFashion.com
is the largest fashion portal
on the West Coast, with a
reach of over 1 million visitors
monthly and counting.
YOUR LA GUIDE TO FASHION
We cover all the fashion events in LA with a series of networks
and relationships unique to the city.
HOLLYWOOD
Hollywood is our backyard and we report on all the events that
make this tinsel town shine. From celebrities to stylists we have
the insider view on Hollywood.
GLOBAL REACH
The LAFashion.com has global reach as we connect the
reader to the world of fashion with an international network of
reporters.
9. AD
UNIT SPECS RATES
Cube 160
x
90
ROS
-‐
Run
of
Site $10
CPM
Target
Section $15
CPM
Home
Page $20
CPM
Leaderboard 728
x
90
ROS
-‐
Run
of
Site $20
CPM
Target
Section $30
CPM
Home
Page $35
CPM
Box
AD 300
x
250
ROS
-‐
Run
of
Site $20
CPM
Target
Section $25
CPM
Home
Page $30
CPM
Rotating
Box
AD 300
x
250 $800
Per
Month
Skyscraper 160
x
600
ROS
-‐
Run
of
Site $10
CPM
Target
Section $15
CPM
Home
Page $20
CPM
Rich
Media
Expanding
Box 300
x
250
ROS
-‐
Run
of
Site $15
CPM
Target
Section $20
CPM
Home
Page $25
CPM
Eye
Blaster
/
Floating
Ad Home
Page $25
CPM
Target
Section $20
CPM
Expanding
Leaderboard ROS
-‐
Run
of
Site $15
CPM
Target
Section $20
CPM
Home
Page $25
CPM
Corner
Peel 600
x
600
Home
Page $30
CPM
Target
Section $20
CPM
Online
Video
Ads
$25
CPM
RATE CARD 2015/16
11. R BRAND TO ALL
DIA PLATFORMS
MOBILE
Blog’s
E-‐COMMERCE
SOCIAL
NETWORKING
NEWSLETTERS
/
E-‐MAILS
12. 1200 Santee Street • Suite 1200 • Los Angeles, CA 90015
thelafashion.com
the
CONTACT
Jeff Vaughn
VP Advertising Sales
jeffvaughn@thelafashion.com
310-569-6867
LA FASHION
MULTIMEDIA, INC.
