2. INC.
COLLECTIONS
SUMMARY
ARGYLE INC. COLLECTIONS’ objective is to showcase premium real estate and agents in the Greater Toronto Area, as
well as including home improvement tips for the Canadian marketplace. The carefully selected content specifically caters
to the well-heeled, educated, and affluent demographic. ARGYLE INC. COLLECTIONS maintains a dedication to quality
when it comes to its production values – everything from the texture and weight of the paper, the perfect binding of each
issue, and the use of colour throughout the entire magazine.
DISTRIBUTION (MONTHLY)
The total circulation for both printed and digital versions of ARGYLE INC. COLLECTIONS is 100,000. ARGYLE INC.
COLLECTIONS’ circulation directly targets the upscale demographic of the Cambridge Group of Club members in both
Toronto and Montreal, through display and insertion of the magazine at these clubs.
ARGYLE INC. COLLECTIONS is also inserted into the Globe and Mail newspaper and delivered to the homes of select
the Globe and Mail subscribers living in higher income neighbourhoods in Toronto and Montreal.
PUBLISHING SCHEDULE
The first Wednesday of every month.
ADVERTISING RATES (NET DOLLARS)
Ad Type 1X 4X
DPS $8,500 $6,950
Full page $5,000 $4,350
1/2 page $3,000 $2,500
GUARANTEED POSITION PREMIUMS
Centre Spread: 10% premium | Outside Back Cover: 25% premium
Inside Front Cover: 15% premium | Inside Back Cover: 10% premium | Opposite TOC: 20% premium
1st 25%: 15% premium | 1st 40%: 10% premium
ADVERTISING SPECIFICATIONS
Ad Type Bleed Page Trim Type Safety
DPS 17.25” x 11.375” 16.75” x 10.875” 16.25” x 10.375”
Full Page 8.875” x 11.375” 8.375” x 10.875” 7.875” x 10.375”
1/2 Page N/A 7.75” x 5” N/A
BLEED: The ad must be made larger than the page size as to avoid white edges when the publication is cut.
TYPE SAFETY: All text must be within above noted borders to avoid any visual cut offs.
GUTTER SAFETY AND CROSSOVER: Maintain a 1.5” safety margin for live text and crossovers for double page
spreads.
FILE TYPES: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, PDF, TIF, EPS.
ILLUSTRATOR FILES: Save Illustrator images/documents as Illustrator EPS files. Convert all fonts to outlines and be sure to
embed all images.
PDF FILES: We strongly recommend supplying PD F/X-1a files. Files should be CMYK, highest resolution.
IMAGE PREPARATION: Save all images as EPS, TIFF or PDF files. Avoid using JPEGS, GIFS, or any other low-resolution
modes for saving images. Save with 8bit MAC preview with Binary encoding.
3. INC.
COLLECTIONS
READERSHIP FACTS
GLOBE AND MAIL DEMOGRAPHICAL MAKE-UP:
A portion of ARGYLE’ INC. COLLECTIONS distribution is through insertion in the Globe and Mail. Through Statistics
Canada figures and by a ranking of distribution zones, ARGYLE INC. COLLECTIONS is inserted into the Globe and Mail
newspapers which are delivered to high-income households.
GLOBE AND MAIL TORONTO
Male: 87.5%
Median Age: 44.5
University Graduates: 64.2%
White Collar: 74.9%
Own Home: 82.3%
Personal Income: $50,000+: 57.7% | $60,000+: 44.7% | $75,000+: 32.3% | $100,000+: 19.6%
Household Income: $50,000+: 85.3% | $60,000+: 77.0% | $75,000+: 65.0% | $100,000+: 49.1%
Household Composition: Adults Only 66.1%
Married/Living Together: 69%
* Based on most recent NADbank readership study
THE CAMBRIDGE GROUP OF CLUBS DEMOGRAPHICAL MAKE-UP:
ARGYLE INC. COLLECTIONS is also distributed and prominently displayed throughout the Cambridge Group of Clubs.
THE ADELAIDE CLUB THE CAMBRIDGE CLUB
Male: 40% Female: 60% Male: 100%
Median Age: 40 Median Age: 48.1
University Graduates: 80% University Graduates: 95%
Median Income: $75,000 Median Income: $500,000
TORONTO ATHLETIC CLUB MONTREAL ATHLETIC CLUB
Male: 68% Male: 51%
Median Age: 44 Median Age: 35
University Graduates: 80% University Graduates: 80%
Median Income: $175,000 Median Income: 50,000
SUBMITTING MATERIALS
CD ROMs/DVD ROMs can be sent to our address (see last page).
FTP INFO: To upload files, log on to your file transfer client (Fetch or Cyberduck).
Hostname: bassettmediagroup.com Username: argyle.bassettmediagroup.com Password: cambridge
PROOFING AND PRODUCTION CHARGES
PROOFING: SWOP (Standard Web offset Press) certified colour proofs. We will not be responsible for colour or any other
deviation from original files without a SWOP colour proof. Proofs should accompany the file and should not be folded. Contents
of the package should be clearly identified on the outside with the magazine name, issue and advertiser.
PRODUCTION CHARGES: Design and production assistance is subject to an hourly charge plus additional stripping, proofing
and film charges. Other production charges include resizing the ad to meet our required specifications, strip-ins or deletions
requested, any altering of file in order to make ad meet bleed size requirements or printing specifications. Publisher is not liable
for reproduction quality on mechanicals which require camera work.
4. INC.
COLLECTIONS
CONTACTS
Please direct all advertising inquiries to:
Michael McLaverty
416.937.2074
Please direct all disks and SWOP certified proofs to:
PROJECT MANAGER
Patrice Pollack
36 Lombard Street, Suite 550
Toronto, Ontario, Canada M5H 3M7
416.923.1688
ppollack@bassettmediagroup.com
