These slides describe the Seventh Generation mission and then break that mission down word-by-word. In the book Bill Breen & I just finished, <i><a>The Responsibility Revolution</a></i>, we talk about “missions that matter” as a critical dimension of responsible and sustainable businesses.

1. Seventh GenerationWho We Are in our every deliberation, we must consider the impact of our decisions on the next seven generations - from the Great Law of the Iroquois Confederacy Our Inspiration: Our Mission: to inspire a more conscious and sustainable world by being an authentic force for positive change Operating Principles The unique way we create change Systemic Thinking Radical Transparency Influence Beyond Our Size Global Imperatives The change we want to see Restore our Environment Inspire Conscious Consumption Create a Just and Equitable World Our Impact:

3. Is as much about justice and equity as it is about global warming because extreme poverty, inadequate health care, or poor educational systems simply won’t enable all the worlds’ citizens to care for our planet.

4. To lift up

5. To encourage greater possibility, enthusiasm, and creativity.

6. Committed to education as a means to inspire

7. Allows us to see the world as an endlessly interconnected system and to notice the unintended consequences of our actions

9. We aspire to always move toward authenticity through transparency, wholeness and being true to the other.

10. Authenticity requires that nothing is withheld, however scary or painful that might me.

11. Committed to continuously moving forward, always looking for increasingly better, more impactful ways to make a difference

12. Focused on driving change across all major influencing forces: consumers, competitors, suppliers, government, customers, communities