Content With Agility
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Discover how professional YouTube vloggers practice agility without knowing they're practicing agility.
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Content With Agility
- 1. CONTENT WITH AGILITY HOW DIGITAL VIDEO CONTENT CREATORS (VLOGGERS) KEEP THEIR WHEELS TURNING
- 2. Internal
- 3. Internal BE THE PRODUCT VIDEO USER STORY: AS A BUGATTI OWNER I NEED TO RESET DASHBOARD WARNING LIGHTS SO THEY DON’T ANNOY ME ON THE WAY TO MCDONALDS
- 4. Internal SCRUM ROLES • SCRUM MASTER (MANAGE YOUR WORKFLOW AND TIME) • PRODUCT OWNER (GATHER/ASSESS FEEDBACK AND PLAN FOR UPCOMING POSTS) • DEV TEAM (DO ALL PRODUCTION WORK TO CREATE VIDEO POSTS) EACH POST RELEASED IS AN INCREMENTAL IMPROVEMENT TO THE VIDEO CHANNEL
- 5. Internal SCRUM EVENTS • SPRINT – EACH WEEKLY VIDEO CYCLE • BACKLOG REFINEMENT – ENHANCE AND PRIORITIZE IDEA LIST • SPRINT PLANNING – LIST AND ORDER ACTIVITIES NEEDED TO CREATE NEXT VIDEO • REVIEW/DEMO – TEST AND IMPROVE VIDEO • STANDUP – WHAT DID I JUST DO, WHAT SHOULD I DO NEXT, WHAT’S IN MY WAY • RETRO – IMPROVE WORKFLOW, QUALITY, SUBSCRIBERS, VIEW TIME, REDUCE EXPENSES
- 6. Internal RTE FOR 3-TRACK ART • INPUT (FUNNEL, ANALYSIS, BACKLOG) • PROCESS (IMPLEMENTING, VALIDATING) • OUTPUT (DEPLOY, RELEASE, DONE)
- 7. Internal INPUT TRACK • FUNNEL – ALL IDEAS: GOOD, BAD, AND CRAZY • ANALYSIS – IDEAS WE MIGHT ONE DAY PRODUCE • BACKLOG – IDEAS WE’LL DEFINITELY PRODUCE SOON
- 8. Internal PROCESS TRACK • IMPLEMENTING - PRE-PRODUCTION (SETUP), PRODUCTION (FILMING), POST- PRODUCTION (EDITING), RENDERING, PROMOTIONAL THUMBNAIL • VALIDATING/PRIVATE - CREATOR ACCOUNT OBSERVES HOW VIDEO PLAYS ON YOUTUBE
- 9. Internal OUTPUT TRACK • DEPLOYED/UNLISTED – QUEUEING, REVIEWED FOR FEEDBACK BY SELECT AUDIENCE • RELEASING/PUBLIC –PREMIERE, COMMENTS, ANALYTICS (WARRANTY/FEEDBACK) • DONE - AIN’T TOUCHING IT AGAIN, MOVING ON TO NEXT VIDEO
- 10. Internal WHAT DOES SUCCESS LOOK LIKE? MOM ZONE MONETIZATION ZONE
- 11. Internal EVIDENCE BASED MANAGEMENT FEEDBACK •SUBJECTIVE – COMMENTS •STATISTICAL DATA – ANALYTICS
- 12. Internal ANALYTICS OVERVIEW – SUMMARY OF RECENT VIDEO CHANNEL ACTIVITY REACH – SEE HOW VIEWERS DISCOVER YOUR VIDEOS ENGAGEMENT – VIEWER BEHAVIOR AND VIEWING TIME AUDIENCE – DEMOGRAPHICS OF VIEWERS/SUBSCRIBERS (KNOW YOUR CUSTOMER)
- 13. Internal
Editor's Notes
- Reached out to video Vlogger I follow that posts every week, same day, same time, never fail, always high-quality work. Asked how they use Scrum and agile to help manage their workflow. They replied, “What’s Scrum? What’s Agile?” A lot of successful digital nomads producing video content without scrum, or without realizing they’re using scrum. No agileze or scrumlish. Objective: What does self-agility look like for video vloggers?
- You are the scrum team
- You alone set the event sequence/frequency
- I like to separate ART into 3 sub-trains With separate tracks Each has its own churn and burn
- Video off the refrigerator magnet Send it around the world Release the right video at the right time That thousands/millions of people want to watch
- It is possible for people to manage iterative, cyclical, feedback driven product development out of their homes. Gain some appreciation for the self-discipline and resourcefulness needed to build and sustain a long-term video production business. We can learn a lot from the agility model created by DIY video entrepreneurs that don’t speak Agilese or Scrumlish.
- Links cominng EBM Slide Deck