Presentation by Blackbaud and Clark University featuring Clark's use of NetCommunity to support complex events and reunions.

1. LaDona Fazio, Clark University
Sarah Davis, Blackbaud
Digital Life Hacks:
Reunion and Events

2. Making good even betterIntroductions

3. Hi! I’m Sarah Davis
At Blackbaud 7 years
Hometown Charleston, SC
Senior Solutions Engineer
Celebrated 6 years at Blackbaud yesterday
Been Attending BBCon since 2008
LaDona and I have been co-presenting on this topic
since 2013

4. Hi! I’m LaDona Fazio
At Clark University 13 years
Hometown Sterling, MA
Director, Advancement Services
Love building reports that help colleagues make good
decisions
Favorite non-Blackbaud thing: Baking

5. Enrollment:
• 2,227 Undergraduate
• 976 Graduate
Total BA Alumni with contact
information
• 22,617
Relationship with Blackbaud
• Converted to The
Raiser’s Edge in 2008
• Transitioned from Harris
Internet Solutions to
NetCommunity Grow in
2010
University Advancement
Team:
• 35 staff (5 in
Advancement
Operations)

6. Making good even betterDigital Life Hacks:
Reunion and Events

7. Events Cheat Sheet
Hack #1: Strategy First, then Technology
Hack #2: Events Evolve
Hack #3: A Little Design Can Go a Long Way
Hack #4: Socialize Your Event
Hack #5: Include the ASK

8. Hack #1 – Strategy First, then Technology
Today’s focus is how Clark University has used NetCommunity to power some of their most
complex annual events
− The strategy is still relevant across platforms
− These tips and tricks should span event size and type

9. Multi-Event Registrations
How to structure multi-event registrations?
− All-Inclusive Packages
− A la Carte Events
− Hybrid of Both

10. Multi-Event Registrations
Give the user a
personalized experience
Event Tracks.
Separate registrations by
Reunion event or group

11. Package Registrations
Family/Homecoming/Reunion
Weekend
One event part – multiple price
levels
Included all weekend events and
meals
Always ask for donation

12. A la Carte Registrations
Family/Homecoming/Reunion
Weekend
One event part – multiple price
levels
Included all weekend events and
meals

13. Hybrid Package
Registrations
One event part online – multiple
Raiser’s Edge events
Multiple package options –
includes most weekend events
and meals
Housing, alumni, athletics games
and Camp Clark Optional

14. Hybrid Package
Registrations
One event part online – multiple
Raiser’s Edge events
Multiple package options –
includes most weekend events
and meals
Housing, alumni athletics games,
and Camp Clark optional
A la Carte events by request

15. Multi-Event Registrations
How do you build
these complex events?
No magic button, do what
works for your organization.

16. Multi-Event Registrations
Master Reunion
Event
-Registration Fees
Meals
Class
Dinners
Weekend
Activities
Class
Events
Dancing
Under the
Stars
Golf/
Alumni
Athletic
Games
Camp
Clark
Housing
A la Carté & Hybrid Building in The Raiser’s Edge
 The Raiser’s Edge event structure
 One master umbrella event
 Group events
 Multiple units on each event
-Breakfast
-Friday Dinner
-Saturday Picnic
-Each class has
own unit for
dinner
-Classes can have more then one
class event unit
REUNION 2016 GROUP

17. Multi-Event Registrations
Take advantage of Events 2.0
enhancements:
− Timed Units

18. Multi-Event Registrations
Take advantage of new
enhancements:
− Timed Units
− Variable Participant Attributes

19. Multi-Event Registrations
Take advantage of new
enhancements:
− Timed Units
− Variable Participant Attributes
− Preserved Carts

20. Multi-Event Registrations
Take advantage of new
enhancements:
− Timed Units
− Variable Participant Attributes
− Preserved Carts
− Upgraded Donation add-on
with multiple designations

21. Hack #2 – Events Evolve
And so do your products
BBNC Event Enhancements
− Events 2.0 Registration Form (2015)
− Integrated Events Calendar (7.1 – 1H 2017)
− Who’s Coming List (7.1 SP1 – July/August 2017)
− Digital Wallet Support (Coming Soon)
− Much, much more (2018)

22. Multi-Event
Registrations
Blackbaud Customizations
− No checkboxes

23. Multi-Event
Registrations
Blackbaud Customizations
− No checkboxes

24. Multi-Event
Registrations
Blackbaud Customizations
− No checkboxes
− Require the first unit

25. Multi-Event
Registrations
Style Parts

26. Multi-Event
Registrations
Style Parts
Comment Out Code
− Email: lfazio@clark.edu
Fresh Design

27. Hack #3 – A Little Design Can Go a Long Way
Reach out to your peers or to Blackbaud to
determine feasibility
Make sure your pages, forms, and emails are all
mobile responsive

28. Hack #4 – Socialize Your Event
Include a Who’s Coming List on your pages
Add social sharing to your confirmation screens
Include social widgets on your event landing
pages

29. Hack #5 – Include the ASK
You can simply include Giving links on your
event pages
Or you can include the option on your forms

30. Making good even betterQuestions?

31. Thank you