Intro to Digital Marketing
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Jeff Kingston presented during Winter 2013 this introduction to digital marketing as a rapidly growing part of marketing.
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Intro to Digital Marketing
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Editor's Notes
- Microsoft Excel Certification
- On-Site: Keywords, Quality Content, Meta Data, Structure, etc.Off-Site: Link Building, Local Citations, etc.
- Google AdwordsBing Adcenter (Bing & Yahoo)Google Adwords CertificationMicrosoft Bing Ads Certification
- Top 15:Facebook, Twitter, LinkedIn, MySpace, Google+, DeviantArt, LiverJournal, Tagged, Orkut, Pinterest, CafeMom, Ning, MeetUp, MyLife, BadooI use: FB for Retention, Twitter for new clients/networking, LinkedIn for new clients/networking, G+ for Networking/Research, Youtube for New Clients.
- CMS Platforms: Wordpress, Wix, Weebly, Webs, DrupalHTML & CSS, Dreamweaver, etc.Bad Example > Good Example
- Adobe Site Catalyst – Larger WebsitesGoogle Analytics – FreeGoogle Analytics Certification
- All have jobs/internships in digital marketing