1. K J Educational Institutes
K J College of Engineering and
Management Research, Pune
BAJA SAEINDIA 2014
SPONSORSHIP BROCHURE
A National Level undergraduate engineering student competition organized by
the Society of Automotive Engineers (SAE), INDIA, that simulates real-world
engineering design projects and their related challenges.
Design, fabricate and validate a single seated four - wheeled off road vehicle that
will survive the severe punishment of rough terrain.
Primary Business Address
Sr .No 25/27, Pisoli, .Kondhwa-Saswad Road, Near Bopdeo
Ghat, Pune - 411 048.
Maharashtra. India,
SAEINDIA K J Collegiate Club
Think different. Think Green.

2. We Educate, Enlighten, Encourage, Empower, and Inspire...
About KJEI
K J’s EDUCATIONAL INSTITUTES, Pune got established in 2005 with the noble aim of providing Quality
Education primarily to rural youth. Today it has evolved into a premier Engineering Institute & attracts
thousands of students from all over Maharashtra.
Our institute is the manifestation of the social corporate response by Shri Kalyan Jadhav, the Founder -
President of the KJEI and also the Founder-Chairman of the K J Enterprises comprising the reputed and
well known KJ infrastructure Projects (I) Pvt. Ltd. and Wings Infrastructure Engineers Pvt. Ltd.
Vision
To establish a premiere knowledge centre imparting quality education, research and consultancy while
contributing to “NATIONAL DEVELOPMENT."
About SAEINDIA
SAEINDIA is an affiliate society of SAE International registered in India as an Indian non-profit
engineering and scientific society dedicated to the advancement of mobility industry in India.
The founding principle of the SAE International is to unite scientific and technical staff to perform free
academic discussions, to dedicate themselves to the cause of prospering the science and technology
for automotive vehicles and to make contributions to speed up the modernization of automotive
industry.
SAE is a network of engineers, executives, educators and students from more than 110 countries who
come together to share information and exchange ideas for advancing the engineering of mobility
systems. SAEINDIA currently has five sections in India. There are about 2000 regular members and
more than 27500 student members in SAEINDIA and the membership is being continuously increased.
The funds raised by SAEINDIA Foundation are used to support educational activities including
collegiate design programs, engineering scholarships, industrial lectureship programs, and financial
assistance to students, engineers, scientists, and other outstanding contributors to mobility
technology in India.
The source of funds for this society mainly comprise of donations from corporate, allied societies,
individuals and sponsorships.

3. Raise the bar!!
About BAJA SAEINDIA
The BAJA SAE Series® is an event for the undergraduate engineering students, organized globally by
the Society of Automotive Engineers, USA. The event originated in the name of Mini - BAJA, in the year
1976 at University of Carolina. Since then, the event has spanned across six countries – USA, Mexico,
South Africa, Korea, Brazil and India.
The BAJA SAE tasks the students to design, fabricate and validate a single seated four - wheeled off
road vehicle to take part in series of events spread over a course of 3 days that test the vehicle for the
sound engineering practices that have gone into it, the agility of the vehicle in terms of gradability,
speed, acceleration and manoeuvrability characteristics and finally its ability to endure that back
breaking durability test.
Several factors contribute to making a winning buggy. First and foremost the buggy has to meet the
strict specification of the rule book. The teams need to build a simple all-terrain vehicle for recreation
purpose that is aesthetically and ergonomically sound while still being a fun and durable machine in
the real world conditions. The evaluation process for the BAJA SAEINDIA is a twofold process and
students have to clear the Virtual Baja preliminary round before they start manufacturing their buggy’s
for the main events.
The teams are judged on six main parameters in the Virtual BAJA event which are – their knowledge of
the rule book, the design of the vehicle, the project plan, the design methodology and the design
evaluation plain. A total of 400 points are available for each team’s design and the top 125 teams were
selected this year to complete in the main event.
The evaluation process in the main event is a different ball game altogether and the students finally
got to showcase their finished buggy’s to the judges. In the static tests the buggy’s are evaluation on
various factors such as cost, aesthetics and the quality of the fabrication. There are also many
dynamic tests such as acceleration. Braking, manoeuvrability over all terrain and a hill climb test. But
none of these tests are more gruelling than the endurance race where the drivers and buggy’s are
pushed to their limits till a winner emerges.

4. Benefits to The Sponsor
1. Business Promotion
a. Corporate Social responsibility
• Develop, nurture & enlarge budding engineering talent pool.
• Access the best in engineering and human resources.
• Integrate academia with industry.
• Futuristic investment.
b. Media exposure
• International platform & exposure.
• Your company will share print media coverage with the Team Xtremists in leading newspapers and
magazines such as TOI, HT, HINDU, India Today, Outlook and Automotive Magazines
• Team Xtremists will be a part of major events and symposia such as Auto-Expo (CEAT EXPO).
• Display of our car (with logo) at corporate events.
c. Identification with youth
• Your company support will be acknowledged through banners, backdrops, posters etc. during
promotional campaigns at various Inter college cultural and technical fests.
• The Baja event is being incorporated in the academic curriculum. The company can conduct
workshops in the college premises.
2. Benefits to Students
• Exposure to a global competitive environment.
• Focused and goal oriented learning, with applied skills.
• Emphasis on team work, leadership and persistence along with technical competence for creating a
winning car.
• Industry leaders mentoring prospective experts.

5. Benefits to The Sponsor

6. Cost Estimation
Sponsor Type Sponsorship Amount
Elite Rs. 2,50,000/- and above
Platinum Rs. 1,00,000/- and above
Gold Rs. 50,000/- and above
Silver Rs. 30,000/- and above
Item Cost (Rs.)
Engine 40000
Transmission 25000
Roll Cage 35000
Suspension System 30000
Steering System 10000
Braking System 10000
Tyres 30000
Safety Gears 20000
Electrical System 20000
Vehicle Transport 50000
Team Expenses 125000
Team Apparel 18000
Innovation 25000
Advertisement & Promotion 30000
Miscellaneous 22000
Troubleshooting 10000
Manufacturing Cost 15000
Total
Rs. 5,15,000/-
Sponsorship Requirements

7. Sponsorship Grid
Particulars Elite Platinum Gold Silver
Logo on vehicle    
On team apparel    
On team posters    
Recognition during media coverage Print Media (Newspaper,
Automotive Magazines)
   
Fortnightly update on the project    
Baja Project Magazine advertisement and copy   
Video Presentation   
Promotional during annual college fest  
Banners on pits and workshop  
Logo on driver suit  
Availability of vehicle for promotional events  
Coverage in the annual magazine of the College  
Attachment with team logo everywhere 
Availability of vehicle and team representative for event like
road shows, auto expo etc. for session ‘13-‘14

Logo on top of the nose and RRH of the vehicle 
Prominently placed logo on team apparel 
Logo on driver suit (on chest) and helmet 

8. Contact Us
Shravan Shingavi
Contact No- +919766930266
Email ID- shravan2992@gmail.com
Palash Mahind
Contact No- +919822686883
Email ID– prmahind@yahoo.com
Jeevan Kadam
Contact No- +919637112969
Emai lD– jeevan.kadam202@gmail.com
Faculty Advisor
Prof. Lalit Pawar
Associate Professor
Department Of Mechanical Engineering
Contact No- +919822140701
Email ID- pawarlalit75@gmail.com
Onkar Deglurkar
Contact No- +919665933071
Email ID- onkardeg007@yahoo.co.in
Swapnil Borade
Contact No- +919637112969
Email ID- swapnilborade09@gmail.com
Team Captain:
Sumeet Pawar
Contact No- +919689607389
Email ID- sumeet.p2692@gmail.com
Faculty Advisor
Prof. Abhijeet Kabule
Associate Professor
Department Of Mechanical Engineering
Contact No- +919922426936
Email ID- abhijeet.kbl@gmail.com