2. TREYresearch
The grid locates companies’ business strategies on
two axes: global integration and local responsiveness.
Companies were ranked as high or low on each of the
axes. Companies following the transnational strategy
rank high in global integration and high in local
responsiveness.
“ M a n a g i n g A c r o s s B o r d e r s ”
C.A. Bartlett and S. Ghoshal
The Managerial
Grid
2I S M
3. TREYresearch
TRANSNATIONAL STRATEGY
D E F I N I T I O N
A transnational strategy is when an organization or
company decides to operate beyond their national
borders, in essence becoming international or multi-
national. The transnational model is invested in foreign
assets and operations, making them effectively tied to
each nation in which they do business.
3I S M
4. TREYresearch
TRANSNATIONAL CORPORATIONS
D E F I N I T I O N
Trans National Corporations are
companies that operate globally. They
tend to have their Headquarters and
Management in their parent country and
other factories around the Globe.
4I S M