2. CONTENTS
TO FOLLOW
Kaplan University
Technical Documentation
University of Chicago
Diversity Office Branding/Marketing Assets
Board of Trustees Presentations
Diversity Office/Institutional Diversity Websites
Diversity Office Email Campaigns
3. KAPLAN
UNIVERSITY
1 Role
Improve clarity of
instructions, including
correcting errors,
redundancies, and
outdated information.
Propose, implement
readability improvements.
Sample
Pages 1 thru 3 of the
School of Public Safety
Build Guide.
Project:
Technical
Documentation
Rewrite and redesign 6
Build Guides.
5. UNIVERSITY
OF CHICAGO
2 Role
Project owner. Develop
proposal and graphic
design of assets. Develop
and implement standard
usage practices and
procedures.
Sample
Selected logos and an
example of logos in use.
Project:
Branding and
Marketing
Assets
Overhaul visual identity
of Diversity Office. Bring
branding message into
alignment with the office
mission.
6. UNIVERSITY
OF CHICAGO
Branding and
marketing assets in
use.
One of 6 one-sheet
brochures created.
2.1
Project:
Branding and
Marketing
Assets
Overhaul visual identity
of Diversity Office. Bring
branding message into
alignment with the office
mission.
7. UNIVERSITY
OF CHICAGO
3 Role
Data analysis and design
of presentation.
Sample
Two slides are shown
from the presentation.
Confidential information
is obscured.
Project:
Presentation
Present data on student
experience and Five
Year Plan to Board of
Trustees.
8. UNIVERSITY
OF CHICAGO
4 Role
Project owner. Conduct focus
group to determine user needs.
Storyboard, overhaul information
architecture, rewrite content, and
port to new CMS (Drupal).
Sample
Home page and
Resources page.
Project:
Websites
Port website to new CMS.
Improve usability and
prioritize key information.
9. UNIVERSITY
OF CHICAGO
5 Role
Project owner.
Storyboarding, design,
ongoing production.
Sample
Desktop and mobile
editions are shown
Project: Email
Campaigns
Update look and feel
of weekly communi-
cations to minority
students. Create a
mobile- friendly
edition.
10. UNIVERSITY
OF CHICAGO
5.1
Project: Email
Campaigns
Update look and feel
of weekly communi-
cations to minority
students. Create a
mobile- friendly
edition.
Mobile edition
created in response
to audience
research.
Students were found
to access their email
most frequently on
mobile.
11. 9,750+University of Chicago Newsletter Recipients
64 18 mosKaplan University Courses Migrated
300 50 pgs
University of Chicago Site Rearchitecting Result
11
12. LEARN MORE
773 800 9727 jmchen@gmail.com
More examples available on Slideshare under
Presentations and Documents
slideshare.net/jeanchen18
