This contains analysis of my Marketing research project. I have also uploaded presentation on this named "Marketing Research on Mobile- Value Added Services".

1. a. don’t
want to
pay
b. 1-15 Age 15
c. 16-30 to 25-1, 26
d. 31-50 to 35-2, 36 Gender Type of connection
e. 51-100 to 45-3, Male-1 Network Prepaid-1,
f.>101 Sr. No. Name >46-4 Female-0 Connection Postpaid-0
1 Baishnav 2 1 vodafone 1
2 Sagar prajapati 2 1 bsnl 1
3 Laxman 4 1 vodafone 0
4 Ramaben 4 0 vodafone 1
5 Kartik 1 1 Airtel 1
6 Kajal 1 0 vodafone 1
7 Krupa 1 0 vodafone 0
8 Santu 1 1 Airtel 1
9 Pijush 1 1 Airtel 1
10 Chandan 2 1 Airtel 1
11 kanadasan 1 1 vodafone 1
12 kaushambi 1 0 vodafone 1
13 PARIKSHIT 2 1 Airtel 0
14 Govind Prashad Shahu 1 1 Airtel 1
15 Annanthmani 1 1 Airtel 1
16 Ramjibhai 2 1 Airtel 0
17 Bhupatbhai 2 1 Airtel 0
18 chetna 2 0 vodafone 1
19 veljibhai 4 1 vodafone 1
20 Sumit Tiwari 2 1 vodafone 1
21 Sahill 2 1 vodafone 0
22 Budhaditya 1 1 reliance 1
23 Sourabh dhariwal 1 1 vodafone 1
24 Sumit Jalan 1 1 reliance 1
25 Nikhil 1 1 airtel 1
26 Mallikarjun 1 1 reliance 1
27 Sumant 1 1 airtel 1
28 Sampat 2 1 vodafone 0
29 abhishek das 1 1 airtel 1
30 Prashuman Pandit 1 1 vodafone 1
31 Anurag Srivastava 2 1 vodafone 0
32 Rashmi Srivastava 1 0 Idea 0
33 Vinit Kumar 2 1 vodafone 0
34 Ankita 1 0 BSNL 1
35 Krishna Kumar Sahay 4 1 Reliance Smart 1
36 Rashi Sahay 1 0 Airtel 1
37 Satish 1 1 Reliance 1
38 Adarsh Srivastava 1 1 BSNL 1
39 Akhil 1 1 Idea 1
40 Rishikesh Ranjan 1 1 Reliance 1

2. 41 Siddhartha 1 1 BSNL 1
42 Anuj Sharma 1 1 Reliance Smart 1
43 Nisha 2 0 Bsnl 1
44 Varsha 2 0 Bsnl 1
45 Suraj 1 1 reliance 1
46 Pallavi 2 0 Airtel 1
47 Sunil 2 1 BSNL 0
48 Jolly 1 0 reliance 1
49 Ramesh 3 1 vodafone 1
50 Rahul 2 1 Aircel 1
51 Ramprasad 4 1 reliance 1
52 Srimoyee Mishra 1 0 Airtel 0
53 Barid Chakrabarthy 4 1 BSNL 1
54 Tapas Tanmaya Mohapatra 1 1 Airtel 0
55 Tarun Pradhan 1 1 vodafone 0
56 Basudev Pradhan 2 1 vodafone 0
57 Mayuri Ghosh 2 0 Tata Docomo 1
58 Sandeep Shah 1 1 Reliance 1
59 Arpita Jana 1 0 vodafone 1
60 Bishnupriya Bal 4 0 Vodafone 1
61 Siddhanth Pattnaik 2 1 Idea 0
62 Vinoo Das 3 1 Airtel 0
63 Bikram Jena 3 1 bsnl 0
64 Debesh Jena 1 1 Aircel 1
65 Dhruti Bal 2 0 Airtel 0
66 Sourav Rath 2 1 Idea 0
67 Lt Col Stalin Mohanty 2 1 Reliance 0
68 Captain Amit Pathania 2 1 Reliance 0
69 Sqn Ldr Rakesh Parija 2 1 Uninor 0
70 Rohit 1 1 airtel voda 0
71 Ghanshyamsinh 4 1 vodafone 1
72 Induben 4 0 vodafone 1
73 siddharth 2 1 vodafone 1
74 Dharmendrasinh 3 1 bsnl 1
75 Shweta 1 0 vodafone 1
76 Virendrabhai 3 1 reliance 0
77 Naginkumar 4 1 bsnl 1
78 bukhari 1 1 airtel 1
79 nayan 2 1 airtel 1
80 sejal 2 0 airtel 1
81 hakubhai 2 1 idea 1
82 divyabhabhi 2 0 idea 1
83 gaurang 2 1 bsnl 1

4. Q2. Do you
know about the
Q1. Rate the following features of mobile connection VAS being
which is important to you on the scale of 1-5? offered by your
( 1 being least and 5 service Q3. How did you come to know abou
being most) provider? choose more
Network Yes-1,
connectivity VAS Call Rates Schemes CSS No-0 Newspaper Tv Ads
5 2 4 3 3 1 1 1
4 3 4 2 2 1
5 1 3 1 5 1
5 1 3 1 5 0
3 1 4 1 2 1
5 3 5 3 5 1 1
5 4 5 3 5 1
5 5 4 3 3 1 1
5 4 5 4 4 1
5 3 5 3 3 1 1 1
4 3 5 3 3 1 1
5 3 5 5 4 1 1
5 1 5 1 4 1
5 3 5 5 3 1 1
5 4 5 4 3 1 1
4 1 3 3 3 1
5 3 5 2 3 1
4 4 4 3 3 1 1
5 1 4 1 4 0
3 4 3 4 2 1 0 1
5 3 3 4 5 1 0 1
4 1 5 4 1 1 0 0
4 3 2 2 3 1
5 4 4 3 4 1 1 0
4 3 2 4 1 1 1
2 3 2 4 1 0 0 0
5 3 5 4 2 1
4 4 3 3 4 1 1
4 4 4 2 3 1 1
5 3 4 4 5 1 1
4 5 2 3 5 1 1
2 2 3 2 3 1
3 3 4 4 5 1 1
2 3 5 4 4 1 1
1 1 4 2 3 0
5 4 3 2 4 1 1
3 3 5 5 3 1
2 2 4 4 1 1 1
4 3 5 4 4 1
3 2 4 5 3 1 1

5. 1 3 2 3 2 1 0 1
3 3 4 4 2 1 1 1
5 3 1 5 2 0 0 0
3 3 3 4 2 1 0 0
4 2 5 5 4 1 1 0
5 3 3 3 4 0 0 0
1 4 2 3 5 0 0 0
5 2 3 5 1 1 0 0
5 3 3 4 4 1 0 0
2 4 3 3 2 1 1 1
5 2 4 1 1 1 0 0
5 3 3 4 3 1
2 1 5 4 4 1 1
4 1 2 3 2 1
3 2 3 4 3 1 1
5 3 2 1 4 1
3 4 4 4 3 1 1 1
4 2 5 4 1 1
5 5 2 4 4 1 1
4 1 5 2 2 1 1
5 3 4 2 4 1 1 1
5 3 4 2 3 1 1 1
4 3 5 3 1 1
3 3 4 2 2 1 1
5 3 4 3 4 1 1
4 3 4 3 4 1 1
4 3 5 2 2 1 1 1
5 2 4 2 1 1 1
3 2 3 3 3 1 1 1
5 1 4 5 4 1 0 0
5 1 4 5 3 1 1
5 1 4 5 3 1 1
5 1 3 5 2 1
4 2 5 5 5 1 1
5 2 5 5 4 1 1
4 1 5 5 4 1 1
4 2 5 5 4 1 1
5 3 5 4 4 1 1
5 3 5 5 4 1 1
4 2 5 5 3 1 1 1
5 3 5 5 5 1 1
5 2 5 5 3 1 1
4 3 5 5 3 1 1

7. Q5. To the best of your knowledge
d you come to know about the VAS being offered? (You can
choose more than one options) Q4. Can you recall
Company Promotional Word of Others, some of the value Know-1,
Billboards websites calls and SMS mouth Specify added services? Don't Know-0
1 1 miss call alert 1
1 gprs 1
1 1
0
1 gprs callertune 1
1 0
1 0
1 1 gprs 1
1 RETAILER gprs callertune 1
1 1 cricket alert callertune 1
1 1 sms 1
1 1 callblocking callertune 1
1 gprs M CHECK 1
1 gprs, news, cricket
health tips 1
1 1 1 gprs callertune 1
1 1 1
1 1 1
1 1 callertune 1
0
0 0 1 1 0 music download, 1
0 0 1 0 0 miss call alert 1
0 0 1 0 0cricket, music, news 1
1 caller tunes, alerts 1
1 1 1 1 caller tunes, rworld, 1
1 crpt, mobile internet, 1
0 0 0 0 0 1
1 1 cricket, music, stock, jokes 1
1 1 caller tunes, cricket, 1
1 1 1 download music, cricket 1
1 GPRS 1
1 1 1 GPRS 1
1 GPRS 1
1 1 1
1 Sms Packs 1
0
1 Caller tunes 1
1 1 1 1
1 1 0
1 1 1
1 1 Cricket Alert 1

8. 1 1 1 1 0
1 0 1 1 GPRS MMS 1
0 0 0 0 0 advertisement 1
0 0 0 1 0 no 1
1 0 1 1 GPRSCricket alert,News alert 1
0 0 0 0 0 GPRS 1
0 0 0 0 0 no 1
0 0 1 0 cricket alerts,stock alert
0 jokes,astro 1
0 0 1 0 0 news alert 1
0 0 1 0 0 News alert on demand
music 1
0 0 0 1 0 Missed Call Alert 1
1 miss call alert 1
1 1
1 miss 1
1 1
1 1 billing 1
1 1 Gprs 1
1 1 experience
Caller tunes,roaming Pack,gprs 1
1 1 Caller tunes, Miss call alert,Schemes 1
1 1 1 Prior Experience Tunes
Caller 1
1 1 1 Caller tunes, Cricket 1
1 1 1 miss call alert 1
1 1 Prior Experience
Railway Reservation Status 1
1 1 Games 1
1 1 1 Caller Tunes 1
1 1 Games,Roaming Pack 1
1 News 1
1 1 Caller Tunes, news 1
1 Radio 1
1 0 1 1 internate bill, sms,video music,download 0
1 callertune 1
1 callertune 1
1 callertune 1
1 1 1 callertune mms 0
1 misscall,callertune,sms 1
1 callertune gprs 1
1 1 callertune 1
1 callertune gprs 1
1 1 stockaleartcallertune gprs 1
1 c callertune 1
1 1 callertune gprs 1
1 1 callertune gprs 0
1 1 callertune gprs 1

10. To the best of your knowledge, Could you pick up the services listed below which you know & which you want to avail & ho
Missed Call Alerts
Don't Know/Know but not avail Know
Want to avail Using-1, Avail
Yes-1, Not Customization Know-1,
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Don't Know-0
1 0 1
1 0 1
1 0 0
0 0 0
0 0 1
1 c 0
0 1
0 0 1
0 0 1
1 a 0 1
0 0 1
0 0 1
1 0 1
1 0 1
0 0 1
1 0 1
0 0 1
1 b 0 1
0 0
0 0 1
0 0 1
1 a 0 1
0 0 1
1 a 0 1
1 b 0 1
0 0 1
1 a 0 1
0 0 1
1 0 1
0 0 0 1
1 1 b 1
1 0 1
0 0 0
0 0 1
0 0
0 0 1
0 0 1
0 1
0 0 1
0 0 1

11. 1 c 1
1 a 0 1
1 a 0 1
0 0 1
0 0 1
0 0 1
1 0 1
1 a 0 1
1 0 1
0 0 1
1 1 a 0
1 1
1 1
0 0 1
1 1
0 b 1
1 a 0 1
1 0 1
Give the name as well with the numbers
1 b 1
1 0 0
1 1
Take the msg from caller and notify me
1 d 1
1 1
1 1
Take the msg from caller and notify me
1 0
1 1
1 1
1 1
1 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
1 a 0 1
1 a 0 1
1 a 0 1
0 0 1
0 0 1
0 0 1
1 a 0 1
0 0 1
1 a 0 1

13. & which you want to avail & how much are you willing to pay (a. don’t want to pay, b. 1-15, c. 16-30,d. 31-50,e. 51-100, f>101
Cricket Alerts
Don't Know/Know but not avail Know
Want to avail Using-1, Avail
Yes-1, Not Customization Know-1,
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Don't Know-0
0 0 0
1 0 1
0 0 0
0 0 0
0 0 1
0 0
0 0 0
0 0 1
0 0 1
1 a 0 1
0 0 0
0 0 1
0 0 1
1 0 1
0 0 1
0 0 0
0 0 1
0 0 0
0 0
0 0 0
0 0 1
1 0 1
0 0 1
1 a 0 1
0 0 1
0 0 1
1 b 0 1
0 0 1
0 0 1
0 0 0 0
0 0 1
0 0 1
0 0
0 0 0
0 0
1 d 0 0
0 0 0
0 0 1
0 0 1
1 0 1

14. 0 0 0
1 a 0 1
0 0 0
0 0 1
1 b 0 1
0 0 0
0 0 1
1 1 a 1
1 1 b 1
1 b 0 1
0 0 1
0 1
1 current 200 0
0 1
1 c 0 0
0 0
0 0 0
1 b 0 1
0 0 1
0 0 0
Match and Player Stats as in Cric infod
1 1
0 0 1
0 0 1
1 b 0
0 0 1
0 0 1
0 0 0
1 b 0 0
0 0 1
0 0 1
0 0 0
0 0 0
0 1
0 0 0
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 0
0 0 1

16. 16-30,d. 31-50,e. 51-100, f>101) & do you need any customization?
Stocks Alerts
Don't Know/Know but not avail Know
Want to avail Using-1, Avail
Yes-1, Not Customization Know-1,
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Don't Know-0
1 b 1
1 1 b 1
0 0 0
0 0 0
0 0 1
0 1
0 0 1
0 0 1
0 0 1
0 1
0 1
0 0 1
0 0 1
0 c 0 1
0 0 1
0 0 1
0 0 1
0 1
0 0
0 0 1
0 0 1
1 b 0 1
0 0 1
0 0 1
1 0 1
0 0 1
1 a 0 1
0 0 0
1 0 1
0 0 1
0 0 1
0 0 0
0 0 0
0 1
0 0
0 0 1
0 1
1 a 0 0
0 0 1
0 0 1

17. 0 1
0 0 1
1 b 1
0 0 1
1 d 0 1
0 1
1 b 0 1
1 0 1
1 1 b 1
0 0 1
1 b 0 1
0 0
1
track the shares we want and flash news abt the company
1 a 1
0 1
0 1
0 1
1 c 0 1
1 d 0 1
0 0 1
1 c 0 1
1 d 0 1
1 d 0 1
0 0 1
0 0 1
1 c 0 1
1 b 1
0 0 1
1 c 0 1
1 e 0 1
0 0 0
0 0 0
0 0 1
0 0 0
0 0 1
1 d 0 1
0 0 1
0 0 1
1 1
0 0 1
0 0 1
0 0 1
0 0 1

19. News Alerts
Don't Know/Know but not avail Know
Want to avail Using-1, Avail
Yes-1, Not Customization Know-1,
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Don't Know-0
1 1 a 1
0 0 1
0 0 0
0 0 0
0 0 1
0 1
0 0 0
0 0 1
1 c 0 1
1 a 0 1
1 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 0
0 0 1
0 0
0 0 1
0 0 1
1 1 c 1
0 0 1
0 0 1
1 1 a 1
1 b 0 1
1 a 0 1
0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
1 c 0 1
0 0
1 d 0 1
0 0 1
0 1
0 0 1
1 c 0 1

20. 0 0 1
0 0 1
1 a 0 1
0 0 1
0 0 1
0 0 1
1 a 0 0
0 0 1
0 0 0
0 0 1
0 0 0
0 1
1 0
0 1
1 c 0 1
1 c 0
1 0 1
0 0 1
1 b 0 1
0 0 1
1 One msg at per day b 1
0 0 1
0 0 1
1 b 0 1
One msg at per day + only specific news related to my choice
1 d 1
0 0 1
1 1
1 c 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1
0 0 1

22. GPRS
Don't Know/Know but not avail Know
Want to avail Using-1, Avail
Yes-1, Not Customization Know-1,
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Don't Know-0
1 0 1
1 0 1
0 0 0
0 0 0
0 1
1 1
0 0 1
1 1 c 1
1 1
0 a 0 1
1 c 0 1
1 b 0 1
1 1 a 1
1 0 1
0 a 0 1
0 0 1
0 1
0 0 1
0 0
1 1 c 1
0 0 1
1 a 0 1
1 c 0 1
0 0 1
1 0 1
0 0 1
1 e 0 1
1 a 0 1
0 0 1
1 1 b 1
1 1 f 1
1 1
1 1 a 1
1 e 0 1
0 0
1 e 0 1
1 d 0 1
0 0 1
0 0 1
1 1 f 1

23. 1 1 c 1
1 b 0 1
1 c 0 1
0 0 1
1 e 0 1
1 1 a 1
0 0
0 0 1
0 1
1 1 c 1
0 0 1
0 1
1 e 1
1 c 1
1 d 1
1 d 0 1
1 c 0 1
1 c 0 1
1 0 1
0 0 1
1 1
1 1
1 1
1 1
1 1
1 Improve Speed f 1
1 1
1 1
1 1
0 0 1
0 0 1
0 0 1
0 0 1
1 a 0 1
1 speed 1
0 0 1
0 0 1
1 1
1 1
1 1
1 1
1 1
1 1

25. Caller tunes Other
Don't Know/Know but not avail Know Know
Want to avail Using-1, Avail
Yes-1, Not Customization
No-0 Willingness to pay Using-0 Yes-1 No-0 Extra pay Name
1 0
1 0
0 0
0 0
0 0
1 c
1 a 0
0 c 0
0 0
1 a 0
0 0
0 0
1 0
1 1 b
0 0
0 0
1 a 0
1 0
0
1 0
0 0
0 0
0 0
0 0
1 1 b
1 1 b
0 0
0 0
1 0
1 a 0
0 0
1 1 a Traffic Alert
1 1 c
1 c 0 Romance Pack
0
1 1 e Business Quiz Packs
1 b 0
0 0 Travel Tickets
1 0
1 c 0 Astrology

26. 0 0
1 a 0 Sports Combo
1 a 0 joke alert
0 0
1 b 0 Jokes, Shayaris
1 a 0
1 a
1 1 b
0 0
0 0
0 0
1
1
0 0
change according to taste automatically
1 c
weekly change in songs without costsc
1
1 b different songs for different people b
0
0 0
Increase the database of the songs c
1
1Shuffled Oriya and Bhakti Songs c
1
1
1
1
1
1
1 Daily change on request c
1
1
1 0
0 0
0 0
0 0
1 0 sms
1 0
0 0
1 b 0
1
0 0
1 b 0
0 0
1
0 0

28. Other Q6. Rank the following factors of VAS which stop you Q7. What factors anno
Know from availing it, on the scale of 1-4? ( 1 being least and
Avail 4 being most) choose more tha
Customization Less Handset Availablity of Auto
Yes-1 No-0 Extra pay Price Relevent Compatibility other options Renewal
1 3 2 4 0
3 2 1 4 0
4 1 2 3 0
4 1 3 2 0
2 1 4 3
4 1 3 2 0
2 1 4 3 0
3 2 4 1 1
3 1 4 2 1
1 2 4 3 1
2 1 4 3 1
1 2 4 3 1
2 1 4 3
2 1 3 4
3 1 4 2 1
3 1 4 2 0
1 2 4 3 0
3 2 4 1 0
2 1 4 3 0
2 1 3 4
3 1 4 2 1
4 1 2 3
4 1 2 3
1 3 2 4
1 2 4 3
2 1 3 4
2 3 1 4
4 2 3 1
3 1 4 2
2 1 4 3 0
3 2 4 1 1
1 f 2 1 4 3 1
1 2 3 4 1
0 1 2 3 4 1
1 2 4 3
1 f 2 1 4 3 0
1 2 4 3 1
0 2 1 3 4 1
1 2 4 3 1
1 c 1 2 3 4 0

29. 1 4 2 3 1
1 b 1 2 4 3 1
0 b 1 4 3 2 1
1 2 4 3 1
1 b 1 2 4 3 0
2 1 4 3 1
2 4 1 3 1
1 2 4 3 1
2 1 3 4 1
3 2 4 1 1
3 4 1 2 1
2 1 3 4 1
3 2 1 4 0
4 3 1 2
1 2 3 4 1
1 2 3 4 0
1 2 4 3 0
4 1 2 3 1
2 1 4 3 1
2 1 4 3 0
2 1 4 3 0
2 1 3 4 0
2 1 4 3 0
1 2 4 3 1
3 2 4 1 0
3 1 4 2 0
2 1 3 4 0
2 1 4 3 0
2 1 3 4 0
1 2 4 3 1
2 1 4 3 1
1 3 4 2 1
2 1 4 3 1
1 2 3 4 1
3 2 4 1 0
2 3 4 1 0
2 1 4 3 1
1 3 4 2 0
1 3 4 2 1
1 2 4 3 1
2 3 4 1 0
2 1 4 3 1
2 3 4 1 0

31. Q9. Would you like to avail any of the following p
Q7. What factors annoy you about VAS?
(You can Q8. What prospective Educational Services
choose more than one options) services you wish for? Want to avail
Auto Hidden Others, Name of Willingness to Yes-1,
Activation Costs Specify service pay No-0 Willingness to pay
1 1 1 c
0 0 3g f 0
0 0 0
0 0 0
1 1 pharma alert c 1 c
0 0 1 d
0 0 1 c
1 1 1 c
1 Balance trasfrera 1 c
1 1 emergency call balance
b 1 a
1 1 1 b
0
1 0
1 1 0
1 1 3g a 0
0 1 0
0 0 0
0 0 0
0 0 0
1 0
1 1 pros on call d 0
1 business and professional networking through sMS
c 1 a
1 1 a
1 1 f
1 location based service
d 0
1 1 no transparency, and cannot de activate caller tune.
location based service
c 1 d
1 extra sms sending
new vocabs, quizes,
a 0
fund tranfers, through mobile, bill payments.
d 0
1 0
0 1 0 0
1 1 3G f 0
0 1 0 IT updates e 0
0 0 1 a
0 1 Make my way d 0
1 0
0 1 0 Tech news f 1 c
1 1 0
1 1 0 3G f 0
1 1 Video Conferencing
c 0
0 1 0 1 c

32. 1 0 Video Conferencing
f 1 c
0 1 0 GPRS,3G,Maps e 1 b
1 1 world tour c 1 d
1 0 1 e
1 1 ticket bookings for movies matches, restaurants rooms etc.
d 0
0 1 Information like a dial
just 1 c
1 0 Promotional calls 1 c
1 1 problems in stopping the call 1 c
1 1 1 d
1 0 0
1 0 0
0 1 0
1 1 SMS unnecessary 1 e
1 0 escort services,15 1 c
1 1 1 d
0 0 1 c
1 1 0
1 0 Promotional Calls Existing services
Promote 0 0
1 0 Push Message,Reduce costs
Phone back up,Destination Finder
e 1 b
1 1 Calls Cooking tips, Geeta Darshan 0
0 1 0
0 0 Push Messages
updates of tech e auto world
and 1 c
0 1 Local Destination Finder
d 0
1 1 1 b
1 1 Push msgs and calls 1 c
0 1 Push msgs and calls 1 c
1 1 Watch movie on request 1 d
1 1 0
0 1 weather updates 0
1 1 0 1 f
1 1 1 e
1 1 1 e
1 1 0
1 1 0
1 1 1 e
1 0 1 f
1 0 1 f
1 1 1 e
1 1 1 e
1 0 1 e
1 0 1 f
1 1 1 f
1 0 1 f

34. e to avail any of the following prospective VAS listed below & how much maximum you can pay for it(a. don’t want to pay,
15-30,d. 30-50,e. 50-100, f>100)?
Stock Trading Make My Way Shopping Payments
Want to avail Want to avail Want to avail
Yes-1, Yes-1, Yes-1,
No-0 Willingness to pay No-0 Willingness to pay No-0 Willingness to pay
1 e 1 f 0
1 f 1 e 1 d
0 1 e 1 d
0 0 0
0 0 1 b
0 1 c 0
0 0 0
1 d 1 d 1 d
0 1 c 0
0 0 1 b
0 1 b 0
0 0 1 c
0 1 a 0
1 b 1 b 0
0 0 1 a
0 0 1 c
0 0 0
0 1 c 1 c
0 0 0
0 0 0
0 1 d 1 f
1 c 1 b 1 d
0 0 0
0 1 a 0
1 d 1 c 1 c
1 b 0 0
1 b 1 b 1 a
1 f 1 per transaction basis 0
1 c 0 0
0 1 c 1 c
1 f 0 1 f
0 0 0
0 a 1 a 1 c
1 c 1 c 1 c
0 0 0
0 1 d 0
0 1 b 1 c
1 a 0 1 c
0 0 1 b
0 0 1 c

35. 1 c 0 0
0 0 1 b
1 c 1 b 0 lost
1 f 0 1 f
0 1 d 1 d
0 1 c 1 c
1 c 0
0 1 d 1 d
1 b 1 2 0
0 0 0
0 1 c 0
0 1 d 0
0 1 d 1 e
1 c 1 c 0
1 e 1 b 1 b
0 1 c 1 c
1 b 1 b 1 b
1 c 1 c 1 b
1 f 1 b 1 b
0 1 c 1 c
1 c 1 d 1 c
1 d 1 d 1 e
1 c 1 d 1 f
0 1 b 0
0 1 c 1 d
1 c 1 d 1 f
1 d 1 c 1 c
0 1 b 1 c
1 d 1 d 1 b
1 f 1 c 1 a
0 0 0
0 0 0
0 0 1 c
0 0 0
0 0 1 c
1 f 0 1 d
0 1 b 1 c
0 0 1 c
1 c 0 1 c
0 0 1 c
0 1 b 1 d
0 0 1 c
0 0 1 d

37. y for it(a. don’t want to pay, b. 1-15, c.
Live TV Q10. Could you plaese specify your monthly Q11. How much do you current
Want to avail phone bill? on VAS per month?
Yes-1, Rs. 1- Rs. Rs. Rs. > Rs.
No-0 Willingness to pay 100 101-300 301-600 601-1000 1001 None Rs. 1-50
1 f 1
1 e 1
0 1 1
0 1 1
1 a 1 1
0 1 1
1 c 1 1
1 e 1
0 1 1
0 1 1
0 1 1
0 1 1
0 1 1
1 d 1
0 1 1
1 c 1 1
0 1 1
1 c 1 1
0 1 1
0 1 1
0 1 1
0 1
1 e 1 1
1 a 1 1
0 1
0 1 1
1 a 1 1
1 f 1 1
0 1 1
0 1 1
1 f 1
0 1 1
1 c 1 1
0 1 1
0 1 1
0 1 1
0 1 1
1 f 1 1
0 1 1
1 f 1 1

38. 1 f 1 1
1 c 1 1
0 small screen 1 1
0 1 1
0 1 1
0 1
0 1 1
1 f 1
0 1
0 1 1
0 1 1
0 1 1
1 e 1 1
0 1 1
0 1 1
0 1 1
0 1 1
1 c 1 1
1 c 1
0 1 1
0 1
0
0 1
1 c 1
0 1 1
0 1
0 1 1
1 c 1 1
1 d 1
0 a 1
0 1 1
0 1 1
1 e 1 1
1 e 1 1
1 e 1
1 f 1 1
1 e 1 1
1 e 1 1
1 f 1 1
1 f 1 1
1 f 1 1
1 e 1 1
1 e 1 1

40. w much do you currently spend
on VAS per month?
Rs.
51-100 > Rs. 101
1
1
1
1
1
1
1

41. 1
1
1
1
1
1
1
1
1
1
1
1

43. Age Group Count
15-25 37 Age Distribution
26-35 29 15-25 45%
36-45 5
>46 11
26-35 35% >46 13%
36-45 6%
Prepaid 58
Postpaid 25

44. Male 62
Female 21
Gender
Male 75%
Female 25%
Connection Type
Prepaid 70%
Postpaid 30% Type of
Connection

45. Q2.Awareness
Q3.
Yes No Newspaper
76 7 15
Awareness
Word of mou
Yes 92%
Promotional calls and SM
Company websi
No 8% Billboar
Tv A
Newspap
H0: P=0.9 VAS
H1: P<0.9 P 0.9
Q 0.1
P1 0.92
Q1 0.08
n 83
alpha 0.1
Standard Error 0.03
Z value 0.48
Z Critical Value -1.28
ACCEPTED
H0: 90% of the Customers are aware of VAS

46. Net take away: Most of the Customers are awre of VAS

47. Promotio
Company nal calls Word of
Tv Ads Billboards websites and SMS mouth
46 22 12 63 37
Word of mouth 37
Promotional calls and SMS 63
Company websites 12
Billboards 22
Tv Ads 46
Newspaper 15
0 10 20 30 40 50 60 70

49. Q1. Rate the following features of mobile
Network
connectiv
ity VAS Call Rates Schemes CSS
340 219 325 285 263 VAS
1432
0.15
H0: P=0.5 VAS
H1: P<0.5 P 0.5
Q 0.5
P1 0.15
Q1 0.85
n 83
alpha 0.1
Standard Error 0.05
Z value -6.32
Z Critical Value -1.28
REJECTED
H0: Customer Find value addtion on VAS
Net take away: Customer Don't find value addition in VAS

51. VAS % Recall
Caller tune 27
Misscall alerts 8
30
GPRS 20
Cricket 8 25 27
Stock Alerts 4
20
SMS 4
Downloading 5 15
News allerts 4
10
5 8
0
ts
ne
ler
tu
ll a
r
lle
ca
Ca
iss
M

52. 0
5
10
15
20
25
30
Ca
lle
r tu
ne
27
M
iss
ca
ll a
ler
ts
8
GP
RS
20
Cr
ic ke
t
St 8
oc
k
Recall
Al
er
ts
4
SM
S
4
Do
wn
lo
ad
in
g
5
Ne
ws
all
er
ts
4
% Recall
Column F

53. Weightage, a=0;b=8;c=23;d=40.5;e=75.5;f=150
0 know using customization a b c d e
miss call alert 73 26 5 1 2 0 2
cricket alert 74 7 4 1 1 1
stock alert 52 7 3 1 2
news alert 71 9 5 2 1 1 1
gprs 72 34 10 3 1 1 1 0
caller tune 78 34 13 1 6 5 1
420 117 40 9 13 7 5 1
498 26
0.84 0.23 0.22
Total No. ofKnowing about VAS Ned Customisation avail availing
responses Using Vas want to Not
100 420 117 40 97 381
% of responseknowing % using VAS need customization want to avail VAS
% VAS % % Not using
100.00 84.34 23.49 8.03 19.48
100.00 100.00
90.00 84.34
80.00
70.00
60.00
50.00
40.00
30.00 23.49
20.00 19.48
8.03 Row 21
10.00
0.00
se
S
S
VA
VA
on
g
ail
sp
in
av
re
us
of
to
%
%
nt
g wa
in
tus
No
%

54. Need Customisation 34%
Don’t need 66%
Absolute Value Percentage
Users Need Customisation
Don’t needNeed Customisation
Don’t need
117 40 77 34.19 65.81

55. 5;f=150
f want to avail a b c d e f
18 13 3 2
1 12 4 6 1 1
18 3 7 4 2 2
14 5 3 6 0
4 19 6 4 7 4 2
16 8 5 3
5 97 39 28 23 7 4 88
62 0.64 0.21
A B C D E F
Weight 0 8 23 40.5 75.5 150
14 miss call alert 0 24 46 0 0 0 70 3.89
13.94 cricket alert 0 48 23 40.5 0 0 111.5 9.29
25.33 stock alert 0 56 92 81 151 0 380 21.11
18 news alert 0 24 138 0 0 0 162 11.57
38.92 gprs 0 32 161 162 151 0 506 26.63
13.63 caller tune 0 40 69 0 0 0 109 6.81
miss call alert 14.00 3.89
cricket alert 13.94 9.29
stock alert 25.33 21.11
news alert 18.00 11.57
gprs 38.92 26.63
caller tune 13.63 6.81

56. t need 66%
Don’t need

57. 14
13.94
25.33
18
38.92
13.63

59. Want to avail
0 8 23 40.5 75.5 150
Missed Call Alerts 13 3 2 0 0 0
Cricket Alerts 4 6 1 1 0 0
Stock Alerts 3 7 4 2 2 0
News Alerts 5 3 6 0 0 0
GPRS 6 4 7 4 2 0
Caller Tunes 8 5 3 0 0 0
Overall 39 28 23 7 4 0

60. Willingness to pay for those who want to avail
14
12
Total
18 10
12
18 8
14
6
19 Missed Call Alerts
16 4 Cricket Alerts
97 Stock Alerts
2 News Alerts
GPRS
0
0 Caller Tunes
8 23 40.5 75.5
Willingness to pay for those who want to avail
39
Overall
28
23
7
4
0
0 8 23 40.5 75.5 150

61. nt to avail
75.5 150
to avail
0
150

62. Using and Customization Extra pay
0 1 to 15 16 to 30 31 to 50 51 to 100 Above 101
Missed Call Alerts 1 2 0 2 0 0
Cricket Alerts 1 1 0 1 0 1
Stock Alerts 1 2 0 0 0 0
News Alerts 2 1 1 1 0 0
GPRS 3 1 1 1 0 4
Caller Tunes 1 6 5 0 1 0
Overall 9 13 7 5 1 5
Overall
14
12
10
8
6 Overall
4
2
0
0 1 to 15 16 to 30 31 to 50 51 to 100 Above 101

63. Customers who want to pay extra for customization
7
6
5 Missed Call Alerts
4 Cricket Alerts
Stock Alerts
3 News Alerts
2 GPRS
Caller Tunes
1
0
0 1 to 15 16 to 30 31 to 50 51 to 100 Above 101
40
0 23%
8 33%
23 18%
40.5 13%
75.5 3%
150 0%
Overall
51 to 100 Above 101

64. want to avail don’t know Don't know and want to avail
miss call alerts 2 10 20%
cricket alert 0 9 0%
stock alerts 3 31 10%
news alerts 0 12 0%
gprs 2 11 18%
caller tune 1 5 20% Don't know and wa
Don't know and
caller tune want to avail
gprs
news alerts
stock alerts 10%
cricket alert
miss call alerts

65. Don't know and want to avail
Don't know and
want to avail 20%
18%
10%
20%