My sql open source database in 2004


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This is presentation on Case Study - MySQL Open Source Database in 2004 presented to prof.Charanpreet Singh. Prepared By- Jayesh Baldania, Rinki Kumari, Drupad Parmar At Praxis Business School- Kolkata, Under Information Technology Management course.

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My sql open source database in 2004

  1. 1. MySQL Case Study - MySQL Open Source Database in 2004 Presented By:- TechWizards (Praxis Business School) Drupad Parmar Jayesh Baldania Rinki Kumari
  2. 2. Agenda  Company History  MySQL’s Business Model  MySQL in the marketplace  Major Competitors  SAP & MySQL Alliance  SWOT Analysis  The Way Forward  Our Recommendation
  3. 3. Company History  In 1995, MySQL AB was founded  In 1996, first version of MySQL was released  MySQL is an RDBMS  In 2001, Marten Mickos was appointed as the CEO  In 2008, MySQL AB became subsidiary of Sun Microsystems  In 2009, Sun Microsystems has been acquired by Oracle Corporation
  4. 4. MySQL’s Business Model
  5. 5. MySQL in the Marketplace  Utilized its Open Source Status  Extended press coverage  Adopted dual licensing policy  Made good-enough product available at low price
  6. 6. MySQL in the Marketplace cont…  Targeted market segments  Web application developers  Small start-ups  Small & medium enterprises etc  Promoted commoditization  Database - an undifferentiated market  Price - criteria for product selection Customers don’t need anymore features. If you need all the features, feel free to pay & use them. If you don’t need all the features, see what savings you can make ~Marten Meckos
  7. 7. Major Competitors Technically, in terms of capabilities MySQL is a decade or more behind Oracle ~ Ken Jacobs, Oracle’s VP of product category
  8. 8. SAP & MySQL Alliance  MySQL joined hands with SAP AG, a German company & world’s largest vendor of ERP software in June 2003  Purpose - to develop next-generation open source database for large commercial applications  MySQL’s soft wares were developed according to SAP client’s needs  SAP provided support & service infrastructure to MySQL, best suited for large corporations  Symbiotic alliance
  9. 9. SAP & MySQL Alliance Cont….
  10. 10. SWOT Analysis Strengths Weaknesses  Free / low license fee  Low reliability  Open source  Lack of physical presence  Quick installation  Low service support  Brand visibility  Low product development cost Opportunities Threats  Lucrative market of large  Competition from big players organizations like Oracle, IBM and  Other emerging market like Microsoft SaaS vendors  Other open source databases providers  Dilute its brand image
  11. 11. The Way Forward  To continue focusing on its current market  To design special product to serve large enterprises under different brand name
  12. 12. Our Recommendation  Continue focusing on its current market What is our  Retain its key cost advantage expertise? What What is customer our goal? wants?  Moving to the large enterprises would  Dilute the brand image  Affect the revenues of existing market  Difficult to replicate the service standards and reliability  Difficult to survive – alliance with SAP AG is not enough
  13. 13. Thank You