You're interested in using Influencers to help promote your brand. But who are influencers? What are they REALLY like? How can you best use these influencers? How do you find influencers who are a best fit for your brand? What are some case studies of good and bad partnerships? These questions and more - answered here.

1. Working With Influencers
@JaydeLovell
As described by an *actual* influencer

4. TYPES OF ‘INFLUENCER
MARKETING’
• Celebrity (think Brad Pitt commercial)
• Advocate (public, fans)
• Social Influencer < That’s what this presentation is referring to
when we say ‘influencer’

9. INFLUENCER
#WINS

15. https://www.youtube.com/watch?v=qPcxxeZPhvM

18. CASE STUDY
03.
LORD &
TAYLOR

20. WHY IT WORKED
• PERSONALIZED
OMNIPRESENCE
• WELL-PLANNED
• B-TIER INFLUENCERS

22. https://www.youtube.com/watch?v=eX6gZkaHmmY

23. WHY IT WORKED
• WHAT DO YOU THINK??

27. https://www.youtube.com/watch?v=9VPoyc3aB3A

28. FAIL #2
SCOTT DISICK

30. WHY IT FLOPPED
• WHAT DO YOU THINK??

32. WHICH INFLUENCER TO
USE?
• KLOUT
• PEER INDEX (longer time, less platforms)
• KRED
• SOCIAL MENTION / SPROUT SOCIAL
• EDGERANK CHECKER
• TWITALYZER

33. Jayde Lovell
YouTube.com/ScIQ
@jaydelovell