7. Features
● Premium Locations
● High Traffic
● Engagement
● Long Dwell Time
Benefits
● Data Capture - optin
● High Volumes
● Real Time delivery
● Solus Branding
Wi-Fi Sponsorships - Premium Lead GenerationWi-Fi Sponsorships - Premium Lead GenerationWifi Sponsorship
8. Wi-Fi Sponsorships – Charter Hall Audience (Nov – Dec ‘17)
15 Locations Across Australia
Total of 3.5 million visitors during Christmas period in 2017
9. Target Demographic Markets
Audience 1:
Locals and Family
shoppers
Audience 2:
Premium retail brands
attracts high nett
worth individuals
Audience 3:
Premium retail
Entertainment cafes
and food outlets =
high dwell time
10. Audience Demographic:
• 18+ years only
• AU residents only
• Locals and tourists access
premier shopping
destination
Lead Capture- Question of
choice placed here
Shopping Mall wifi sponsorship
Yes, please sign me up to
SPONSOR newsletter, then go in
the draw to win prizes
Additional Advertising for
Sponsor or other advertisers
Wi-Fi Sponsorships - Premium Lead Generation
11. Wi-Fi Sponsorships – Charter Hall Lead Generation Capture
Opt-in question for Real
Insurance will be placed
here
When the user tick the
box, phone number field
will appear
The user will be redirected to the Charter Hall Welcome page,
that will showcase display ads
12. Sponsors Ad Here
Shopping Centre– Splash / Landing page - Sponsor
Additional Advertising for
Sponsor or other advertisers
14. Case Study/ Wi Fi Sponsorship
Background
We are Partnering with technology and Wi-Fi providers as
we see the increasing demand for access to data. In our
partnership with CharterHall Wi-Fi, when users complete
the registration process they are given the opportunity to
opt-in to one of our sponsors’ questions. This could be
‘Yes! Please sign up to Sponsor’s Newsletter” or “Yes, I
would like to receive deals and updates from Sponsor”.
Objective
Our Retail client had the main objective to build an email
database of shoppers that have seen at Charter Hall
shopping centres and registered to Charter Hall free Wi-Fi.
The newsletter database was then used to send updates
and deals to members.
Target Audience
Local shoppers and tourists
Key uses of the data collected
• Add prospects to email nurturing or newsletter
distribution
• Email addresses can be utilised for Social Media (ie
Facebook) re-targeting by building custom audiences –
secondly a look-a-like audience can be built based on
the profiles of these prospects
3,500,000 Foot traffic
90,000 WiFi Users
15,000 users opt-in to
the campaign
15. Thank you!
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8070
www.icumulus.com.au
