1. Prepared by Jawad Sajid
Prepared On First of June Two Thousand Sixteen

3. Sobha Vertically Integrated Company
Delivery
Completed 77.9 Million Sq. ft.
Ongoing 46 Mill Sq. ft.
Presence
Overall 25 Cities
Covering 3 regions
Business Model
Developer and Contractor
Vertically Integrated Company

4. 1976-1995-2003
The Journey Continues With
Umm Al Quwain

6. WHY DUBAI
Logistic, Trade & Travel Hub
• Central Point for Europe, Africa, South Asia with well-structured port and aviation
industry
• Dubai International Airport is the world’s busiest airport by international traffic.
Strong Macros
• GDP growth 4% in 2015
• Most diversified economy in the whole GCC
Business city
• More than 22,000 business licenses issued in 2015
• World class infrastructure
• World Expo 2020
Location
• Most aspirational city for 400 million people
• Cosmopolitan city
• Safety, security, health care, education
Tourist City
• 4th most visited city in the world
• Highest visitors to resident ratio 5.7
• 14.3 million tourist visited Dubai in 2015 which is expected to grow to 20 million

7. Why Real Estate
Population
• Growth of 7% annually
Real Estate Ratio to GDP
• Real estate & construction contributes 22% to GDP of Dubai
• Sector is expected to grow by 4% per Annam
Supply versus Demand
• Number of housing units is Dubai 484,000.00
• Annual requirement of additional min 15,000.00 to 20,000.000 unit
Returns
• Rental yield average 5% to 8% one of the highest in the world*
• Housing loans at as low as 2.99%

10. RENTAL COMPARISON AROUND THE WORLD
City Yield (Per Annam)
Dubai 5.83% to 7.00%
Bangalore 3.33% to 4.04%
New Delhi 2.88% to 3.20%
South Mumbai 2.39% to 2.54%
Paris 3.07 % to 3.64%
Geneva 3.18% to 3.53%
Zurich 3.22%
Hong Kong 2% to 4%
China 2.5% to 3.2%

11. COST COMPARISON AROUND THE WORLD
• Number of Sq. Ft. USD 1 Million can buy
City Sq. Ft./1 Million USD Per Sq. Ft (AED)
Monaco 183.00 20,082.00
Hong Kong 215.00 17,094.00
London 237.00 15,506.00
New York 290.00 12,673.00
Geneva 430.00 8,547.00
Sydney 430.00 8,547.00
Singapore 452.00 8,130.00
Zurich 538.00 6,830.00
Paris 614.00 5,985.00
Beijing 624.00 5,890.00
Rome 807.00 4,554.00
Miami 829.00 4,433.00
Moscow 893.00 4,115.00
Tokyo 893.00 4,115.00
Dubai 1,647.00 2,231.00
Cape Town 2,744.00 1,340.00

12. Designed for Life

13. Central Location

14. The Masterplan

17. WHY SOBHA HARTLAND
Central Location
Fully integrated Community
Quality
• Structure
• Workmanship
• MEP (Mechanical, Electrical and Plumping )
• Fitting Used
• Spacious, functionality, Efficient
Hartland Estates
• 4 Bed Room Town Houses, 5 Bed Room Semi Detach Villas, 4, 5 and 6 Bed Room
Independent Villas
Hartland Greens
• Studio, 1 Bed Room, 2 Bed Room, 3 Bed Room, 2 Bed Room Duplex, 3 Bed Room
Duplex, 4 Bed Room Duplex
Lush Greenery 30% Landscaping
Two International Schools & Kid’s Nursery
• Hartland International School (Ready & Operational)
• North London Collegiate School ( Under Construction)
Dubai Canal
Dubai Metro Station
Hotels
Spas
Retail

18. Distance – 20 Kilometers
Driving Time - 24 min
Hartland Estates

19. HARTLAND ESTATE
• Gated boutique community
• 4 Bed Room Town Houses
• 5 Bed Room Semi Detach Villas
• 4 Bed Room Luxury Independent Villas
• 5 Bed Room Luxury Independent Villas
• 6 Bed Room Signature Residence Mansion
• Villas will be built with philosophy of “No Shortcut To Quality” & “Delivery on Time”
• Lap pool
• Marble flooring in the ground floor
• Additional courtyard within the villa
• Covered parking's with electronic garage door
• Fully fitted kitchen with world renowned brand “SIEMENS”
• Fully fitted bath rooms with world renowned brand “GROHE”
• Smart house system by CRESTRON (Automation system can be equipped within the villa)
• Lift available within the villas of 5 and 6 bed room signature residence mansion
• Solar Panels for making them energy efficient
• 6 bed room signature residence mansion are canal facing and direct access to Canal
• 6 bed room signature residence mansion has basement which includes children play
area, gym and home theatre
• Mosque
• Spa
• Retail
• Yoga Center

20. Details BUA (Sq. Ft.) Price/Sq. FT. Plot Size (Sq. Ft.) Price (AED)
4 BR Independent
Type 4B 6,259.00
1,840.00 6,017.99
11.51 MM
Type 4H 6,393.00 11.76 MM
Type 4F 6,542.00 12.03 MM
Type 4A 6,851.00 12.60 MM
5 BR Independent
Type 5C 8,415.04
1,930.00 8,028.25
16.24 MM
Type 5A 8,624.00 16.64 MM
Type 5D 8,779.32 16.94 MM
Type 5E 9,677.62 18.67 MM
6 BR Independent
Type 6A 17,061.00
2,204.00 13,982.00
37.60 MM
Type 6D 18,576.00 40.94 MM
Type 6B 19,021.00 41.92 MM
Type 6F 19,241.00 42.40 MM
Villa prices are basic. Location charges & Area Premium rates per sq. ft. not added.

39. Distance – 20 Kilometers
Driving Time - 24 min
Hartland Greens

40. HARTLAND GREENS
• Apartments are available in range of sizes, layouts, floor plans and views from;
• Studio, 1 Bed Room, 2 Bed Room, 3 Bed Room, 2 Bed Room Duplex, 3 Bed Room
Duplex and 4 Bed Room Duplex
• Apartments will be built with philosophy of “No Shortcut To Quality” & “Delivery on Time”
• Ultra-contemporary design
• Parks
• Swimming pool
• Kids play area
• Steam room
• Sauna room
• Gym
• Retail shops
• Ample guest parking
• Basement covered parking
• Built in wardrobes
• Fully fitted kitchen with world renowned brand “SIEMENS”
• Fully fitted bath rooms with world renowned brand “GROHE”
• Smart house system by “CRESTRON” (Automation system can be equipped within the
apartments)
• Based on layout option of close and open kitchen
• Based on layout option of bath tub or standing rain showers
• LED light provided in the apartment
• Kids nursery

41. Details BUA (Sq. Ft.) Price/Sq. FT. Price (AED)
Studio 540.00 To 675.00 1,520.00+ 820 K To 1.026 MM
1 Bed Room 853.00 To 1,615.00 1,520.00+ 1.29 MM To 2.45 MM
2 Bed Room 1,300.00 To 2,599.00 1,520.00+ 1.97 MM To 3.95 MM
3 Bed Room 1,879.00 To 4,273.00 1,520.00+ 2.85 MM To 6.49 MM
2 Bed Room Duplex 2,442.00 To 3,833.00 1,570.00 3.83 MM To 6.01 MM
3 Bed Room Duplex 2,786.00 To 5,053.00 1,570.00 4.37 MM To 7.93 MM
4 Bed Room Duplex
(BLDG 1)
3,455.00 To 3,640.00 1,570.00 5.42 MM To 5.71 MM
Prices for apartments are from 1st till 5th floor. Please Add AED=25.00 Per Sq. Ft. for 6th
floor prices

42. MATERIAL FINISH FOR APARTMENTS
Building Structure
• Contemporary-styled ground +8 floors structure with reinforced concrete frame
and thermally insulated roof and facade walls
Building Facade
• Good quality facade material palette consisting of the following:
• Texture-painted wall render.
• Stone cladding.
• Concrete pergola.
• High-performance facade glazing in powder-coated aluminum frames.
• Toughened glass balustrade.
• Powder-coated decorative metal features (window and balcony screens and trims)
G+8 Fact Sheets
• The distance of G+8 and water front min and max is between 160 to 280 m
• The dimension of Pool is 10 x 20 m
• The percentage of greenery in G+8 apartment is around 15%
• The total capacity of parking per G+8 building is around 600 parking's
• There are choice of finishes from our range as light, medium and dark
• Common Facilities included GYM, Pool, Kids play area
• Stair case in duplex apartments will have each step 170 mm high and will be glass
subject to final design
En-Suites
• Good quality and wall tiles.
• Cabinets and Counters: Natural veneer-faced mdf shutters with solid timber lipping,
melamine faced mdf carcase, natural or reconstituted stone countertop, and brushed
stainless steel handles.
• Good quality sanitary fixtures By Grohe, fittings by Duravit, and accessories.

43. Kitchen
• Good quality tiles and wall tiles.
• Matt emulsion-painted walls with porcelain tile skirting. o Matt emulsion-painted
gypsum ceiling.
• Cabinets and Counters: Solid surface Natural veneer-faced mdf shutters with solid
timber lipping, melamine faced mdf carcase, natural or reconstituted stone countertop,
and brushed stainless steel handles.
• Good quality chrome kitchen mixer.
• Fittings and equipment by Siemens include:
• Fully-integrated dishwasher;
• Built-in oven;
• Cooker;
• Built-in refrigerator and freezer;
• Wall-mounted cooker hood.
• Based on layout for building 1 and 4 we have option of close kitchen as well.
Laundry/Storage/Other Utility Room
• Good quality floor tiles
• Silk emulsion-painted walls with ceramic tile skirting.
• Matt emulsion-painted soffit ceiling (or gypsum ceiling to conceal ceiling mounted
service equipment, where required).
• Fittings and equipment for Laundry Room include free-standing washing machine
Maid Room’s
• Good quality tiles floor tiles.
• Silk emulsion-painted walls with ceramic tile skirting.
Balcony
• Good quality, full-body ceramic tile flooring and skirting o Toughened glass balustrade.

44. Stair Case
• Good quality marble tread flooring.
• Matt emulsion-painted walls with marble skirting.
• Frameless toughened glass balustrade with brushed stainless steel handrail.
Doors
• Main Entrance Door
• Solid timber panel door with glazed sidelites. Thickness 54MM
• Other External Timber Doors
• Solid-core with good-quality external-grade natural veneer facing panel. Thickness 45 MM
Internal Timber Doors
• Solid-core with good quality natural veneer facing panel
• Timber Door Frames and Architraves
• Solid timber matching door leaves
• External aluminum-framed sliding glass doors in good quality powder coat finish with
aluminum sliding screen panels.
Ironmongery
• All doors fitted with good quality lever-type handles, locksets, hinges, plates, escutcheons,
closers, stops, etc. All exposed surface finish to be in brushed stainless steel finish.
Glazing
• All external glazing made of high performance insulated glass unit.
Window /Curtain Walls
• Aluminum windows/curtain wall in good quality powder coat finish and fitted with good
quality aluminum hardware with matching aluminum framed screen panel, where
applicable.
Light Fittings
• LED Downlights and Low voltage down, lights, where appropriate: dining and Living area

45. Light Controls
• Electronic dimmer controls for lighting fixtures in Living, Dining, and Bedrooms.
Home Automation enabled
• Not included in price
• It can cover AC control, AV, curtain, Lighting, Lighting scenes o Containment to be
provided; system to be provided by home owner.
Air Conditioning:
• Water Cooled with FCU Instead of Air Cooled - Water Cooled Chiller.png,
WaterAirComparisonGraphic.gif o Independent of External source – Complete ownership
- District Cooling System.jpg o Low Energy Consumption-PPT= 0.75 kW instead of 1.25
kW (Monthly Bills) o Optimized cooling capacity
● Zero involvement of external service provider o AHU ducted for all fresh air
● Brand Could be MCUAY/Carrier/York or Equivalent
Air Extraction
• Air extraction system complying with local and international standards to be Provided on
all Bathrooms, Washrooms, and Kitchens Exhaust suction is continuous extract air: 25
I/s fm ceiling diffuser-Intermittent operational recirculation type kitchen hood ,
cap:180L/s
Water Saving Sanitary Fixtures
• Low water flushing – Vacuum - Video-English.mov
• Low water shower heads – Bubble Aerator Mixer - Bubble Aerator -Mixer.jpg
Energy Recovery System
• Utilize Waste Heat from Extract Air - FAHU Working.png o Minimize energy consumption
LPG system
• Instead of Electric Cooker
• Saves Electricity

47. Town Houses & Semi Detached Villas

48. Description 4 Bed Room Town Houses 5 Bed Room Semi Detach Villas
Type G+2 G+2 (Provision of Lift)
Price (AED) 5,502,900.00
9,113,260.00
BUA (Sq. Ft.) 3,237.21 5,040.52
Price Per Sq. Ft.
(AED)
1,700.00 1,808.00
Plot Size (Sq. Ft.) 1,756.00 4,304.00 (Corner) & 3,497.00 (Normal)
Car Park 2.00 2.00+
Extra With Maid’s + Utility Room With Maid’s + Utility/Store Room