The document describes a 4-day finance training workshop for non-financial professionals. The workshop aims to help executives and managers understand key financial concepts and learn skills for making better informed financial decisions. Participants will learn about financial statements, analysis, budgeting, cost accounting, investment evaluation and other topics. The workshop is taught by an experienced instructor and CFO using presentations, examples and exercises. It is suitable for those without formal financial training who need to use financial data in their roles.

1. Finance for Non-Financial
Professionals (FNF)
Objective
In today's competitive business world, firms are under
unprecedented pressure to deliver value to their
shareholders and other key stakeholders.
Senior executives are finding that they need some
financial know-how to cope with the responsibility placed
on them as decision-makers. Key financial skills are not
as difficult to learn as many people believe, and in the
hands of an experienced senior executive can provide a
formidable competitive advantage.
Decisions made without properly understanding the
financial implications may lead to reduced profits
(or even losses) and a reduction in shareholders’ value.
Build your capability and confidence to use financial data
to make better-informed decisions. We demystify finance
and accounting in an accessible and relatable way, giving
you the basic foundation needed to lead and manage
your organization with confidence. Through an engaging
combination of practical examples, humor and real-life
experiences, you’ll gain invaluable skills in financial
decision-making, evaluating investment proposals,
understanding financial reports, budgeting and costing.
“Over the past 5
years, this 4 days
workshop has
attracted over 500
participants”
Institute For Professional
Training and ConsultingQFD

2. • Understand key financial and costing terms.
• Make sense of financial reports.
• Measure financial performance.
• Understand core concepts for financing your business.
• Undertake financial planning and budgeting.
• Evaluate investment proposals.
• Evaluate pricing decisions.
• Understand the role of business finance in formulating and implementing
competitive strategy.
• Raise financial awareness and make more effective decisions.
• Directors, managers or anyone who uses financial information in the course of
their work.
• Managers and professionals with little or no formal financial training.
• Executives seeking to improve their knowledge of accounting and financial
management.
• Managers who need to understand the financial implications of every day decision
making.
• Managers who need to increase profitability and performance of their business.
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Key Benefits of Attending :
Who is this workshop for ?

3. Workshop Syllabus
Understanding the basics :
• Forms of Organizations – Business, Legal, and Accounting.
• Basic Definitions.
• Financial Accounting Structure – Conceptual Framework.
• IFRS.
• Business Activities.
• Titles & Professional Certificates.
• Basic Accounting Equation.
• Chart of Accounts (COA).
• Annual Report and Components.
• Financial Statements.
• Independent Auditor Report.
• Components of Balance Sheet and Income (P&L) Statements.
• Cash Flow Statement.
• Financial Statements Reporting Structure.
• Known Financial Management Practices.
• Time Series Analysis & Peers Review.
• Ratio and Percentage Analysis.
• Vertical Analysis and Examples.
• Profitability Ratios.
• Liquidity Ratios.
• Activity Ratios.
• Solvency and Equity Position.
• Market Tests.
• Quality of Income.
• Interpretation of Ratios.
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Corporate Financial Reporting :
Financial Statements Analysis :

4. Principles of Cost Accounting :
• Need for Cost Accounting.
• Manufacturing Process.
• Responsibility Accounting.
• Cost Accounting vs. Financial and Managerial Accounting.
• Inventories and COGS.
• Cost Types.
• Elements and Flow of Manufacturing Costs.
• Prime Costs & Conversion Costs.
• Cost Accounting Systems: Job Costing, Process Costing, Standard Costing.
• Preface and Budget Related Issues.
• Budget Advantages.
• Budgeting Cycle.
• Master Budget Components.
• Operating Budget Full Example (Budgeted Income Statement and Components).
• Equity Financing: Pros & Cons.
• Debt Financing: Pros & Cons.
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Business Master Budget :
Debt VS Equity Financing :

5. • Weighted Average Cost of Capital.
• WACC Formula.
• Net Present Value (NPV).
• Internal Rate of Return (IRR).
• NPV Example.
• Breakeven Point (BP) Analysis, Abbreviations, and Examples.
• BP Equation Method.
• BP Contribution Margin Method.
• Target Operating Income.
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Cost/Volume /Profit Analysis (CVP) :
Company WACC :
Discounted Cash Flow Analysis (DCF) :

6. • Training is held in our modern, comfortable, air-conditioned suites.
• Life time access to a qualified, seasoned and well-versed trainer.
• In-Course handbook that contains the presentation material.
• Lunch/Snacks per day, Refreshments are available throughout the workshop time.
• Workshop duration is 4 days, 16 hours.
• Starts at 4:30 pm each day till 8:30 pm.
• Break is for 20 minutes.
• QFD conducts FNF workshops one time on a monthly basis.
• Public Price: JD 400 / Person.
• Special Price for Groups and Corporates.
• Different Price for In-House workshops.
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Training and ConsultingQFD
What You Get ?
Duration, Time, Breaks :
Registration Fees :

7. Institute For Professional
Training and ConsultingQFD
Professional Certification Instructor
Mr. Awartani has more than 16 years of robust practical
experience in Financial Management, Reporting, and External
Audit, and more than 10 years of experience in delivering
professional certification courses using Gleim , IIA , PRC , and Wiley
learning systems.
Ahmad is a Lead CMA & CIA Instructor since 2008. By far, he delivered
classes for more than 4,000 professional certificates candidates, of
which, more than 400 persons have passed exams and became CMAs
and CIAs.
He is currently the Chief Financial Officer (CFO) at Al Khalidi Hospital &
Medical Center (KHMC) since the start of year 2012.
Ahmad started his career and spent 4 years in Public Accounting with
Deloitte & Touche (Senior External Financial Auditor) during which he
was in charge of major external audit assignments for different sectors
including Banking, Insurance, Manufacturing, Trade & Services, and
Governmental Institutions.
Afterwards, Ahmad joined Hikma Pharmaceutical Group for 3 years in
Corporate Finance (Group Financial Reporting Supervisor & Hikma
Investment Co. Financial Controller).
Ahmad Awartani

8. Institute For Professional
Training and ConsultingQFD
After Hikma, Ahmad held the position of (Finance Director) at
International Cards Company (ICC) – MasterCard Jordan for 6 years.
Ahmad holds a Bachelor Degree in Accounting from the University of
Jordan since 2001.
He is a:
Certified Management Accountant (CMA)
Certified Financial Manager (CFM)
Certified Risk Professional (CRP)
Certified Internal Auditor (CIA)
Ahmad is an Active BOD Member and professional trainer at:
Jordan Association of Management Accountants (JAMA) –
American Institute of Management Accountants (IMA) Chapter in
Jordan since 2010.
Ahmad is a Freelancer Management Consultant, Advisor
& Trainer in the following capacities since 2010:
Accounting & Finance, Financial Management, Audit, ERP
Implementation, and Certification.
Ahmad held some one-to-one financial consultation and orientation
sessions for newly promoted CEOs in Jordan, and delivered various
professional training sessions at different institutions including:
SANAYA, NIBRAS, INJAZ, and MORGAN (MI).

9. Connect With us :
King Hussein Business Park (KHBP) Oasis500 / VBC,
Amman, Jordan.
info@qfdinstitute.com
www.qfdinstitute.com
0792090328 / 0792090356
Institute For Professional
Training and ConsultingQFD
QFD Institute for Professional Training
QFD Institute - Ahmad Awartani -
Professional Certification Instructor
QFD Institute - Ahmad Awartani