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Design Thinking and
Innovation
G S Javed, PhD, SMIEEE
Founder, King Consultants - Education
Senior Member of Technical Staff, Terminus Circuits
Chair, Educational Activities and DLT, IEEE Bangalore Section 2018
Member, Executive Committee, IEEE Bangalore Section (2015-18)
20 - Dec - 2018@ConsultantsKing
Invited Talk
ISC 2018
Conference on Biomedical Engineering
Ramaiah Institute of Technology (RIT), Bengaluru
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 2
Design thinking is a methodology for creative problem solving.
Who Am I?
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 3
Educationist
Speaker
Leader
Photographer
Entrepreneur
Admirer Volunteer
Traveller
ABOUT ME
DESIGN THINKING AND INNOVATION | DR
G S JAVED
Educationist
Speaker
Leader
Photographer
Entrepreneur
Admirer Volunteer
Traveller
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 5
How does it help?
It helps me to EMPATHIZE.
It helps me to be CREATIVE.
It helps me to be DIVERSE.
It helps me to SOLVE FASTER
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
Data and design thinking to shape the future of
medicine.
- Lloyd Minor, MD
Dean, Stanford Medicine
6
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
Smart Phones and
Wearables
Data Generation
Raw Data
Design Acquisition
Data Analysis
End User – Human factor
What are the
troubles for
patients and doctors?
How are they helping
the healthcare
Observe and Talk
Use the data to
generate a solution
7
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
Stanford Design School
8
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 9
Empathizing
Design Thinking | Dr. G. S. Javed
 These are complimentary (most projects will include them all)
Existing
information
New
information
Detailed view
of users
Birds’ eye view
of users
Reading
cases,
forums,
reviews,
etc.
Interviews
Market
statistics
and
competitor
analyses
Surveys
Here you are
assuming you
know the right
questions to
ask
Here you are
trying to figure
out the right
questions – use
observations
and ‘why’
bombing
20 - Dec - 2018 11
Prototyping
• Prototypes consist of anything from paper based representations to fully
functional websites
• It allows three things
– You can figure out if and how your idea can be implemented
– It gives you a way of discussing things with users in a shared language,
i.e. “is this what you meant?”
– Ideas can be tested with users
• Types of Prototyping
– Low-Fidelity Prototyping
– High-Fidelity Prototyping
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 14
Testing
• Testing serves two purposes
– To evaluate ideas
– To generate new ideas from users
• With this in mind, a few tips:
– Test with users that are representative and appropriately critical
– Try to minimise users’ nerves/sense that they are being observed
– Prioritise key tasks (you can’t test everything)
– Present your task instructions in as natural a way as possible (but take
care not to prompt people with these instructions)
– If users can’t do something, remind them it’s not their fault and that
this is valuable to you
– Other than that, stay quiet!
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 15
Design thinking to problem solving
Design Thinking | Dr. G. S. Javed
https://www.2revolutions.net/power-of-design/
Design Thinking Problem Solving Loop
20 - Dec - 2018 16
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 17
Example 1: An MRI for Children
• Designers at GE had designed a MRI machine for internally scanning
patients for tissue damage, tumours, etc.
• Some of these machines were for paediatrics wards (children)
• Children found the machines terrifying, yet the scan only works if you hold
completely still inside them
– Up to 80% of children had to be sedated
• The designers adopted a design thinking approach to try and understand
the children’s journey, their feelings, and how they were building negative
feelings
– Huge drop in sedation, huge increase in satisfaction
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 18
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
 Visually pleasing
 Baby and Child friendly
 Increase the fun quotient
Expectations
19
Example 1: An MRI for Children
Images from http://blog2.architech.ca/h/i/124542383-ge-transforms-mri-experience-with-design-thinking
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 20
Example 2: Incubation
Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018
 Keep the baby warm
 Monitor the vitals
 Extremely Low Cost
Expectations
21
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
Stanford Design Initiative
22
Example 2: Radically Low-Cost
Incubation
Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018 23
20 - Dec - 2018 Design Thinking | Dr. G. S. Javed
Example 3: Aravind Eye Care System
24
Example 3: Aravind Eye Care
• Vision of Dr. V : Cataract Free India
• Ideation
– Medical Camps
– Assembly line of patients
– High cost recovery
• Manufacture own parts
• Reduce cost to consumer from $200 to $4
• Bus patients to centers
• Implementation
– 2.3 million patients seen in under a year
– 270,000 surgeries performed
– “… translate existing evidence and knowledge into effective
action” – www.aravind.org
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 25
Question
Which of these is NOT one of the spaces of
design thinking?
A. Ideation
B. Inspiration
C. Interpretation
D. Implementation
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 26
Question
These are all part off the design process
EXCEPT?
A. Prototyping
B. storyboarding
C. Study current market
D. Strict deadlines
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 27
Encourage Innovation in Campus
Learn to sell  
Technical Ideas
Business Ideas
Create active working groups
Fund-raising
Sponsorship for Events
Meritocracy – merit wins
Host fortnightly brainstorms
Lead by example – ‘motivate to innovate’
Build a model – business, sales, management
Merit, Brainstorm, Lead, Don’t neglect, Build
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 28
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 29
Conclussion
• Many problems in the world of business
– Technology shifts
– Shifting demographics
– Market shifts
• Design thinking develops solutions
– Innovate
– Human-centered ideas
– Inspire
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 30
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 31
Contact:
javedg@alum.iisc.ac.in
gsjaved@ieee.org
Professional:
Senior Member Technical Staff –
Circuit Design
Terminus Circuits Pvt Ltd
Co-curricular:
Chief Coordinator, IISc Outreach
Program, IEEE-IISc SB
President, EntIISc
facebook.com/Javed.GS.Photography
Design Thinking | Dr. G. S. Javed
IISc
Outreach
Program
Javed G.S.
20 - Dec - 2018 32

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Design Thinking and Innovation - ISC 2018 - 20 Dec 2018 - Invited Talk

  • 1. Design Thinking and Innovation G S Javed, PhD, SMIEEE Founder, King Consultants - Education Senior Member of Technical Staff, Terminus Circuits Chair, Educational Activities and DLT, IEEE Bangalore Section 2018 Member, Executive Committee, IEEE Bangalore Section (2015-18) 20 - Dec - 2018@ConsultantsKing Invited Talk ISC 2018 Conference on Biomedical Engineering Ramaiah Institute of Technology (RIT), Bengaluru
  • 2. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 2 Design thinking is a methodology for creative problem solving.
  • 3. Who Am I? 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 3 Educationist Speaker Leader Photographer Entrepreneur Admirer Volunteer Traveller
  • 4. ABOUT ME DESIGN THINKING AND INNOVATION | DR G S JAVED Educationist Speaker Leader Photographer Entrepreneur Admirer Volunteer Traveller
  • 5. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 5 How does it help? It helps me to EMPATHIZE. It helps me to be CREATIVE. It helps me to be DIVERSE. It helps me to SOLVE FASTER
  • 6. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed Data and design thinking to shape the future of medicine. - Lloyd Minor, MD Dean, Stanford Medicine 6
  • 7. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed Smart Phones and Wearables Data Generation Raw Data Design Acquisition Data Analysis End User – Human factor What are the troubles for patients and doctors? How are they helping the healthcare Observe and Talk Use the data to generate a solution 7
  • 8. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed Stanford Design School 8
  • 9. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 9
  • 10. Empathizing Design Thinking | Dr. G. S. Javed  These are complimentary (most projects will include them all) Existing information New information Detailed view of users Birds’ eye view of users Reading cases, forums, reviews, etc. Interviews Market statistics and competitor analyses Surveys Here you are assuming you know the right questions to ask Here you are trying to figure out the right questions – use observations and ‘why’ bombing 20 - Dec - 2018 11
  • 11. Prototyping • Prototypes consist of anything from paper based representations to fully functional websites • It allows three things – You can figure out if and how your idea can be implemented – It gives you a way of discussing things with users in a shared language, i.e. “is this what you meant?” – Ideas can be tested with users • Types of Prototyping – Low-Fidelity Prototyping – High-Fidelity Prototyping Design Thinking | Dr. G. S. Javed20 - Dec - 2018 14
  • 12. Testing • Testing serves two purposes – To evaluate ideas – To generate new ideas from users • With this in mind, a few tips: – Test with users that are representative and appropriately critical – Try to minimise users’ nerves/sense that they are being observed – Prioritise key tasks (you can’t test everything) – Present your task instructions in as natural a way as possible (but take care not to prompt people with these instructions) – If users can’t do something, remind them it’s not their fault and that this is valuable to you – Other than that, stay quiet! Design Thinking | Dr. G. S. Javed20 - Dec - 2018 15
  • 13. Design thinking to problem solving Design Thinking | Dr. G. S. Javed https://www.2revolutions.net/power-of-design/ Design Thinking Problem Solving Loop 20 - Dec - 2018 16
  • 14. Design Thinking | Dr. G. S. Javed20 - Dec - 2018 17
  • 15. Example 1: An MRI for Children • Designers at GE had designed a MRI machine for internally scanning patients for tissue damage, tumours, etc. • Some of these machines were for paediatrics wards (children) • Children found the machines terrifying, yet the scan only works if you hold completely still inside them – Up to 80% of children had to be sedated • The designers adopted a design thinking approach to try and understand the children’s journey, their feelings, and how they were building negative feelings – Huge drop in sedation, huge increase in satisfaction Design Thinking | Dr. G. S. Javed20 - Dec - 2018 18
  • 16. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed  Visually pleasing  Baby and Child friendly  Increase the fun quotient Expectations 19
  • 17. Example 1: An MRI for Children Images from http://blog2.architech.ca/h/i/124542383-ge-transforms-mri-experience-with-design-thinking Design Thinking | Dr. G. S. Javed20 - Dec - 2018 20
  • 18. Example 2: Incubation Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018  Keep the baby warm  Monitor the vitals  Extremely Low Cost Expectations 21
  • 19. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed Stanford Design Initiative 22
  • 20. Example 2: Radically Low-Cost Incubation Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018 23
  • 21. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed Example 3: Aravind Eye Care System 24
  • 22. Example 3: Aravind Eye Care • Vision of Dr. V : Cataract Free India • Ideation – Medical Camps – Assembly line of patients – High cost recovery • Manufacture own parts • Reduce cost to consumer from $200 to $4 • Bus patients to centers • Implementation – 2.3 million patients seen in under a year – 270,000 surgeries performed – “… translate existing evidence and knowledge into effective action” – www.aravind.org Design Thinking | Dr. G. S. Javed20 - Dec - 2018 25
  • 23. Question Which of these is NOT one of the spaces of design thinking? A. Ideation B. Inspiration C. Interpretation D. Implementation Design Thinking | Dr. G. S. Javed20 - Dec - 2018 26
  • 24. Question These are all part off the design process EXCEPT? A. Prototyping B. storyboarding C. Study current market D. Strict deadlines Design Thinking | Dr. G. S. Javed20 - Dec - 2018 27
  • 25. Encourage Innovation in Campus Learn to sell   Technical Ideas Business Ideas Create active working groups Fund-raising Sponsorship for Events Meritocracy – merit wins Host fortnightly brainstorms Lead by example – ‘motivate to innovate’ Build a model – business, sales, management Merit, Brainstorm, Lead, Don’t neglect, Build Design Thinking | Dr. G. S. Javed20 - Dec - 2018 28
  • 26. Design Thinking | Dr. G. S. Javed20 - Dec - 2018 29
  • 27. Conclussion • Many problems in the world of business – Technology shifts – Shifting demographics – Market shifts • Design thinking develops solutions – Innovate – Human-centered ideas – Inspire Design Thinking | Dr. G. S. Javed20 - Dec - 2018 30
  • 28. Design Thinking | Dr. G. S. Javed20 - Dec - 2018 31
  • 29. Contact: javedg@alum.iisc.ac.in gsjaved@ieee.org Professional: Senior Member Technical Staff – Circuit Design Terminus Circuits Pvt Ltd Co-curricular: Chief Coordinator, IISc Outreach Program, IEEE-IISc SB President, EntIISc facebook.com/Javed.GS.Photography Design Thinking | Dr. G. S. Javed IISc Outreach Program Javed G.S. 20 - Dec - 2018 32