Design Thinking is a method to have creative and practical solutions to unique problems. In Healthcare, the design thinking allows to give a human-centric solution which is more inclusive.
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Design Thinking and Innovation - ISC 2018 - 20 Dec 2018 - Invited Talk
1. Design Thinking and
Innovation
G S Javed, PhD, SMIEEE
Founder, King Consultants - Education
Senior Member of Technical Staff, Terminus Circuits
Chair, Educational Activities and DLT, IEEE Bangalore Section 2018
Member, Executive Committee, IEEE Bangalore Section (2015-18)
20 - Dec - 2018@ConsultantsKing
Invited Talk
ISC 2018
Conference on Biomedical Engineering
Ramaiah Institute of Technology (RIT), Bengaluru
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Design thinking is a methodology for creative problem solving.
3. Who Am I?
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Educationist
Speaker
Leader
Photographer
Entrepreneur
Admirer Volunteer
Traveller
4. ABOUT ME
DESIGN THINKING AND INNOVATION | DR
G S JAVED
Educationist
Speaker
Leader
Photographer
Entrepreneur
Admirer Volunteer
Traveller
5. 20 - Dec - 2018 Design Thinking | Dr. G. S. Javed 5
How does it help?
It helps me to EMPATHIZE.
It helps me to be CREATIVE.
It helps me to be DIVERSE.
It helps me to SOLVE FASTER
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Data and design thinking to shape the future of
medicine.
- Lloyd Minor, MD
Dean, Stanford Medicine
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Smart Phones and
Wearables
Data Generation
Raw Data
Design Acquisition
Data Analysis
End User – Human factor
What are the
troubles for
patients and doctors?
How are they helping
the healthcare
Observe and Talk
Use the data to
generate a solution
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Stanford Design School
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10. Empathizing
Design Thinking | Dr. G. S. Javed
These are complimentary (most projects will include them all)
Existing
information
New
information
Detailed view
of users
Birds’ eye view
of users
Reading
cases,
forums,
reviews,
etc.
Interviews
Market
statistics
and
competitor
analyses
Surveys
Here you are
assuming you
know the right
questions to
ask
Here you are
trying to figure
out the right
questions – use
observations
and ‘why’
bombing
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11. Prototyping
• Prototypes consist of anything from paper based representations to fully
functional websites
• It allows three things
– You can figure out if and how your idea can be implemented
– It gives you a way of discussing things with users in a shared language,
i.e. “is this what you meant?”
– Ideas can be tested with users
• Types of Prototyping
– Low-Fidelity Prototyping
– High-Fidelity Prototyping
Design Thinking | Dr. G. S. Javed20 - Dec - 2018 14
12. Testing
• Testing serves two purposes
– To evaluate ideas
– To generate new ideas from users
• With this in mind, a few tips:
– Test with users that are representative and appropriately critical
– Try to minimise users’ nerves/sense that they are being observed
– Prioritise key tasks (you can’t test everything)
– Present your task instructions in as natural a way as possible (but take
care not to prompt people with these instructions)
– If users can’t do something, remind them it’s not their fault and that
this is valuable to you
– Other than that, stay quiet!
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13. Design thinking to problem solving
Design Thinking | Dr. G. S. Javed
https://www.2revolutions.net/power-of-design/
Design Thinking Problem Solving Loop
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15. Example 1: An MRI for Children
• Designers at GE had designed a MRI machine for internally scanning
patients for tissue damage, tumours, etc.
• Some of these machines were for paediatrics wards (children)
• Children found the machines terrifying, yet the scan only works if you hold
completely still inside them
– Up to 80% of children had to be sedated
• The designers adopted a design thinking approach to try and understand
the children’s journey, their feelings, and how they were building negative
feelings
– Huge drop in sedation, huge increase in satisfaction
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Visually pleasing
Baby and Child friendly
Increase the fun quotient
Expectations
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17. Example 1: An MRI for Children
Images from http://blog2.architech.ca/h/i/124542383-ge-transforms-mri-experience-with-design-thinking
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18. Example 2: Incubation
Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018
Keep the baby warm
Monitor the vitals
Extremely Low Cost
Expectations
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Stanford Design Initiative
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20. Example 2: Radically Low-Cost
Incubation
Image from http://leadershiplearning.org/blog/natalia-castaneda/2010-11-30/learning-and-having-fun-design-thinkingDesign Thinking | Dr. G. S. Javed20 - Dec - 2018 23
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Example 3: Aravind Eye Care System
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22. Example 3: Aravind Eye Care
• Vision of Dr. V : Cataract Free India
• Ideation
– Medical Camps
– Assembly line of patients
– High cost recovery
• Manufacture own parts
• Reduce cost to consumer from $200 to $4
• Bus patients to centers
• Implementation
– 2.3 million patients seen in under a year
– 270,000 surgeries performed
– “… translate existing evidence and knowledge into effective
action” – www.aravind.org
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23. Question
Which of these is NOT one of the spaces of
design thinking?
A. Ideation
B. Inspiration
C. Interpretation
D. Implementation
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24. Question
These are all part off the design process
EXCEPT?
A. Prototyping
B. storyboarding
C. Study current market
D. Strict deadlines
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25. Encourage Innovation in Campus
Learn to sell
Technical Ideas
Business Ideas
Create active working groups
Fund-raising
Sponsorship for Events
Meritocracy – merit wins
Host fortnightly brainstorms
Lead by example – ‘motivate to innovate’
Build a model – business, sales, management
Merit, Brainstorm, Lead, Don’t neglect, Build
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27. Conclussion
• Many problems in the world of business
– Technology shifts
– Shifting demographics
– Market shifts
• Design thinking develops solutions
– Innovate
– Human-centered ideas
– Inspire
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