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Doing online learning research with both scientific and financial value

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Doing online learning research with both scientific and financial value

  1. 1. Doing Online Learning Research with both Scientific and Financial Value Joseph Jay Williams josephjaywilliams@stanford.edu www.josephjaywilliams.com
  2. 2. Why bother? We do “Science” not “Business” ● Industry/Business/Entrepreneurship ○ ? ○ Making products, selling things? ○ “Every successful business creates something of value. The world is full of opportunities to make other people’s lives better in some way, and your job as a businessperson is to identify things that people don’t have enough of and then find a way to provide them.” ● Science: Developing theories/principles that explain, predict, and control behavior
  3. 3. Examples where Online Learning helps Science & Industry overlap? ● Ed-Tech products ● Corporate Training & E-Learning ○ Sales ○ Product use ○ Product details ○ Software & Equipment Use ○ Safety Training ○ Executive Education ● Consulting activities ● RCTs in Workforce Development
  4. 4. Online Learning can turn everyday work environment into a laboratory ● Physical ----> Digital Online ● Easier Access & Collaboration ● Precise Control ● Automatic data & analytics collection ● Immediate delivery & redeployment, iterative improvement ● Easily modify digital materials/environment ● Random Assignment to different versions
  5. 5. Target Intersection of Scientific Questions & Industry Problems Scientific Questions Industry Problems/ Products ?
  6. 6. *Start* with product, then ask scientific question ● Example: Scientific Question: Role of generating explanations in learning “Product with value”: Khan Academy math exercises http://tiny.cc/khanzscore1 http://tiny.cc/khanexercise1
  7. 7. Identifying Relevant Contexts ● Adopt “Growth Mindset”/Leap of Faith ● Identify Society & Attend a Conference (www.elearningguild.com 70 000 + e-learning professionals, hosts DevLearn 2013 in October) ● Consulting ● Give Talk/Write Post on applying research to a product ● Talk/Collaborate/Partner with Scientifically minded people in Industry ○ Bror Saxberg (Kaplan) ○ John Behrens (Pearson) ○ Will Thalheimer, Karl Kapp, Ruth Clark (Run Consulting & Training businesses)
  8. 8. Science → Industry route ● Identify relevant scientists ○ MediaX ○ BJ Fogg, John Stamper, Karl Kapp ● NSF's Innovation Corps ● Grants for small businesses/startups ○ NSF Small Business Innovation Research ○ Technology Transfer ○ Department of Education grants
  9. 9. Identifying Products for Research: Criteria to Consider ● “R.E.P.E.A.T.” Criteria for a Product/Context ● Realistic ● Experimental ● Product ● Evaluation ● Accessible ● Theory
  10. 10. Potential Directions ● Focus on “Assessment” as well as Learning ○ EdLab at Columbia, ○ https://getclever.com/ ○ http://www.brightbytes.net/ ● Sales Training - measures of learning ● Search Skills & Workforce Development ● Executive Education
  11. 11. Thoughts?
  12. 12. Potential Benefits Industry → Science ● Address practical needs - “Customer Development” ● Software/Technology Development ● Data ● Funding (scientist as consultant model?) Science → Industry ● Measureable, Practical Improvements ● Use 50+ years of education/learning research

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