Online Entertainment industry. Competition between different-different company's.

1. ONLINE
ENTERTAINMENT
INDUSTRY
Presented By-
Jatin Goel (335)
Rajat Kumar(356)
Saurav Majumdar(301)
Mirza Reajul Haque(345)
Sagar Neel Bhattacharjee(360)
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2. Content
• Introduction
• Global Industry
• Competition degree
• Companies
• Demand & Capacity
• Service Guarantee
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3. Introduction
• Entertainment is a form of activity that holds the
attention and interest of an audience, or gives pleasure
and delight
• Types of Online Entertainment
• Internet surfing
• Social networking
• Online songs
• Videos entertainment
• Flash Games
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4. Global Industry Statistics
• Online video has a 90 percent penetration rate among internet
users on any device
• Current data indicates more than 180 million digital video
viewers
• Penetration rate of approximately 75 percent of the online
population
• Majority of mobile video revenues are generated via
subscriptions
• Already surpassed 1 billion US dollars annually
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5. Indian Media & Entertainment Sector
• Expected CAGR of 14.3% to Rs 2,260 billion by 2020 from Rs
1,158 billion in 2015
• Led by advertising revenue – expected to grow to Rs 994 billion
(from Rs 475 billion in 2015) at a CAGR of 15.9 percent
• Digital advertising continued to be the fastest growing medium
(38.2 percent growth over 2014)
• By 2020, it is poised to grow by 25.7 percent
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6. Competition
• Alternative delivery methods
• New technology improvements
• Cost of entertainment venues
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7. Companies
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8. You Tube
• Product:- Videos, Website, Mobile Application
• Price:- Free Video upload, paid promotion for videos
• Place:- YouTube is localized in 88 countries and can be
accessed in 76 different languages
• Promotion:- Film festival, Space Lab
• People:- Chad Hurley, Steve Chen, and Jawed Karim
• Processes:- Allows uploading and downloading videos to
promote creativity
• Physical Evidence:- Uninterrupted videos, offline videos, easy
to browse videos
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9. Netflix
• Product:- Website, mobile app
• Price :- monthly subscription costs $8.99 after 1
month free trial
• Place :- Global
• Promotion :- Spending $42.70 for each new customer
• People :- Marc Randolph and Reed Hastings
• Processes:- Call via Netflix mobile app
• Physical Evidence :- Original videos, movies, Songs,
Daily Soaps
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10. Hotstar
• Product:- Website, mobile app
• Price:- Free
• Place:- India
• Promotion:- Indian Premier League, 20,000
advertisers on television, across all channels, 500,000
advertisers on digital
• People :- Star India
• Processes:- Movies, television shows and live sports
• Physical Evidence :- Video Quality, video availability
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11. Pokémon Go
• Product:- Software and Mobile games
• Price:- Game download free, In-game currency
(₹ 66.40)
• Place:- Headquarter in San Francisco, California,
U.S.
• Promotion:- App advertisement and Video
advertisement
• People:- 41 employees earlier this year
• Processes:- App download from play store
• Physical Evidence :- Website, Videos
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12. Saavn.com
• Works on
• Web
• Mobile web
• Android
• iOS
• Does not work on
• Blackberry
• Windows phone
• Occasional crashes; Expensive pro
option
• Ad-supported streaming; remove
ads and enable downloads for
offline listening: Rs. 120 for Saavn
Pro Lite and Rs. 250 per month for
Saavn Pro.
Gaana.com
• Works on
• Web
• Android
• iOS
• Blackberry
• Windows Phone
• Does not work on
• Mobile web
• Buggy playlist system; App spams
notifications
• Ad-supported streaming; remove
ads and enable downloads for
offline listening: Rs. 120 per month
(iOS), Rs. 129 per month (Android
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13. Facebook
• Higher audience than snapchat
• 46% growth of new facebook
profiles from 2012 to 2015 for
the ages of 45-54, while a
decline of 25% has been noted
at the same period for the new
facebook profiles of people aged
13-17
• Secret conversations on
messenger
• Average of 22 minutes a day on
facebook
Snapchat
• Reaches 41% of all 18 to 34
year olds
• Power of ephemeral content
• average of 18 minutes on
snapchat
• 10 billion daily video views
• Snap ads have a 5x higher
CTR
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14. Kindle
• Can use it on everything, phone,
tablet, pc, etc.
• Can download the dictionary
and look-up words when
reading without having to leave
the app
• Many websites where you can
download free books in your
kindle app
• Amazon covers more eBooks
and usually with cheaper price
Google Play Books
• Google Play has the page curl
animation
• Can change the font, and the
openness to read all kinds of
eBooks in Google play books
app
• Allows no option to auto
download books
• Need to pin the added books
• Lets customers have few days
trial when subscribing to
magazines
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15. Whatsapp
• 16MB on Whatsapp
• Whatsapp does not support
document formats
• No payments
• No customized themes
• Whatsapp started the emoticon
revolution using the Emoji icons
Hike
• Allows a maximum of 100MB
of size per file
• Hike supports document formats
like .Ppt, .Docx, .Pdf etc.
• Pays Rs. 20 for each successful
referral and Rs. 15 to the new
user who signs up (talk time)
• Customized themes for each
conversation
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16. The Demand & Capacity
• Mobile and online entertainment industry will see revenues in
excess of $300 billion annually by 2019
• Music, Games, Adult, Gambling, Apps, TV & Video 2015-
2019, found that OTT (Over the Top) service
• providers such as Netflix and Hulu are likely to prove
increasingly attractive
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17. The Demand & Capacity (Contd…)
• The digital adult industry is
forecast to see over 182 billion
video views by 2019, but as a
proportion of entertainment
revenues, it will fall to just 2% by
that time
• There is a huge demand for data
security online and a major
concern for most users
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18. Service Guarantee
• Scoop Whoop, an Indian digital media and content start-up, has
raised US$ 4 million from Kalaari Capital and plans to use the
funds for expansion of its video production unit called Scoop
Whoop Talkies.
• Global video-streaming service Netflix has entered India as
high-speed Internet connectivity is becoming rapidly available
to Indians and nearly one-fifth of India's 1.3 billion population
is now online.
• San Francisco-based Twitter Inc. plans to set up a Research and
Design (R&D) centre in Bangalore to grow faster in emerging
markets. This will be Twitter’s first such facility outside the US.
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