3. In the introductory clip the Director has
chosen to feature himself, which in fact is a
very creative idea.
The camera slowly approaches him as he
holds a director’s slate/clapboard with his
name on it.
The idea is great as it allows the audience to
become familiar with the director and
producer of the short film, something we
may consider using in our product.
4.
5. The director Tom Antos, then snaps the
clapboard shut and writing emerges, each
letter appearing once, spelling out ‘presents’.
I think this is a great way to introduce a short
film as it is quick but effective, and not the
typical text on the screen.
There is background music which continues
on into the frame in which the title is in.
6.
7. The next shot is an establishing shot to
inform the viewer where the narrative is
taking place to create an atmosphere. There
is focus on the tree bark located to the right
of the frame, and the white text with the
transparent filling is located in the central
area.
This is a more scenic opening, as opposed to
having an opaque single coloured screen with
the title of the production appearing.
8.
9. The first frame consists of text on a black background with
the names of the cast that starred in the production. This
is unusual yet efficient for a short film as it allows for
faster reading and adds to the snappy feel as opposed to
having the classic credits that go from the bottom to the
top of the screen.
Then Music credits are added in a separate frame, in the
same font. However a tab above also pops up (on the
YouTube video) promoting the school in which the video
was made. There also is a subscribe button which makes it
easier for the viewer to subscribe to their channel with just
one click. This is a great way to display your product on a
platform such as YouTube as you are getting views and
subscriptions, allowing for greater promotion.
10. Lastly, the classic credits are added, again
repeating the cast, but also mentioning the
extras and the crew involved whilst filming.
Down below, there are links to their facebook
and twitter pages. This is a great way to
promote their film/company on another
platform so the audience are able to gain
more awareness and ease when directing
themselves to their page.
