Are you constantly struggling with generating enough leads? Do you rely heavily on referrals and word of mouth marketing? You cannot grow and scale you agency without steady leads and predictable cashflow. In this talk, Jason Swenk will explain how to fill your pipeline on auto-pilot so you can concentrate on growing your agency business. Discover a new way to market with strategies that you can implement right away to get 25+ leads every single day.

1. THE SECRET TO
GENERATING LEADS
EVERY DAY FOR
DIGITAL AGENCIES
@JSWENK

2. IS THIS YOU?
• DO YOU DEPEND ON REFERRALS?
• LONG SALES CYCLE?
• TAKING ON THE WRONG CLIENTS?

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YOU’RE PROBABLY WONDERING
HOW ARE OTHER AGENCIES
GENERATING QUALITY LEADS?
3@JSWENK

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4
BUT,RIGHT NOW YOU
HAVE A PARTNER
THAT CAN EASILY
MISLEAD YOU…

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This is good for quotes,stats,
dividers,etc.HOPE 5@JSWENK

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YOU NEED THE RIGHT
6
SYSTEM
@JSWENK

7. WHO THE HECKAM I?
• Husband, Father of 2 boys (Luke &
Chase)
• Agency Advisor
• Host of the Smart Agency Master Class
http://smartagencymasterclass.com
• #ASKSWENK Show
http://youtube.com/jasonswenk
7@JSWENK

8. 8
FOUNDED
SOLD!

9. @JSWENK
3% ACTIVE CROWDED
7%
30%
30%
30%
OPEN
NOT YET
UNCONSCIOUS
NEVER
67%

10. 10@JSWENK
UN-GATED
CONTENT
GATED
CONTENT

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MOST PEOPLE THINK…
11
THEY NEED TO START
WITH AN UN-GATED
STRATEGY
@JSWENK

12. THIS IS NOTATARGET MARKET
@JSWENK

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ME TOO
AGENCY
13@JSWENK

14. BE SPECIFIC ON WHO YOU ARE
TARGETING & UNCOVERING
THEIR CHALLENGES1@JSWENK

16. 16@JSWENK
DON’T FOCUS ON YOU.
FOCUS ON THEM!

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SOLVING A CHALLENGE IS THE
EASIEST WAY TO GETTHEIR
ATTENTION!
@JSWENK

18. 18
BYASKING QUESTION
YOU CHANGE THE FOCUS TO THEM.

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WHEN YOU PICKA NICHE,
YOU’RE JUST MARKETING TO YOUR NICHE.
19
YOU STILLCAN TAKE ON
WORK FROM OTHER
NICHES
@JSWENK

20. CAPTURING INFO
2@JSWENK

21. @JSWENK NO

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@JSWENK

23. @JSWENK
HELL NO

24. 24

25. 25

26. 26

28. Monthly visitors 1,000
Leads captured on AVG site (1-5%)
We’ll use 2.5%
25
Leads captured on Good site (10-30%)
We’ll use 15%
150
Missed Opportunity 125
HOW MANY OPPORTUNITIES ARE YOU MISSING OUT ON?

29. HOW MUCH IN REVENUE ARE YOU LOSING?
# OF LEADS X CONVERSION RATE X REVENUE PER CLIENT = LOST REVENUE
125 X 10% X $10,000 = $125,000 / MONTH

30. TRAFFIC
PROBLEM?

31. PAID“TARGETED”TRAFFIC
3@JSWENK

32. PROBLEM: I FOCUSED ONLY ON COLD TRAFFIC
1. Lead cost kept increasing.
2. The conversion kept decreasing.
@JSWENK
1. INCREASING LEAD COSTS
2. DECREASING CONVERSIONS

33. COLD
WARM
HOT

34. PROGRESSIVE PROFILING
4@JSWENK

35. WHY?
• Segments your list so the right people go into
the right campaign.
• Deliver the best content that is relevant to
them.
• Determine who is on your list.
• 94% success rate.
@JSWENK

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BREAKING YOUR
CAMPAIGNS INTO SIMPLE
MILESTONES THAT
DYNAMICALLY BEHAVE
DIFFERENT BASED ON THE
USER’S ENGAGEMENT.
36@JSWENK

37. HOW TO START
1. Determine what is the last thing a prospects has to do
before they will engage in your core offering?
2. List out all the decisions they need to make in order to get
them to the end.
3. Every decision is a milestone, and every milestone has a
contingency.
4. Contingencies lead to other campaigns bolted together.
@JSWENK

38. @JSWENK
MILESTONE MARKETING

39. MILESTONE MARKETING
5@JSWENK

40. IMPORTANT!!!!!!
You may be thinking you can continue
doing the same thing you have always
done…
40@JSWENK

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41
BUT DON’TYOU THINK YOU
NEED TO BE DOING
SOMETHING DIFFERENTTO
GETA DIFFERENT
OUTCOME?
@JSWENK

42. PROBLEM!!!!!!
YOU DO THIS FOR YOUR CLIENTS,BUT
NOT YOUR AGENCY.
WHY?
42@JSWENK