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TIPS TO FIND LUCKY LINKS THROUGH OUTREACH
- 1. TIPS TO HELP YOU FIND THAT LUCKY LINK BY: JC VIDENA
- 5. WHY OUTREACH? • Top 2 ranking factor of Google’s algorithm • Referral Traffic • Brand Awareness • Timely, but 100% worth it
- 6. LET’S PICK UP SOME LINKS!
- 7. AVOID LONG EMAILS • Creates “information overload” goes to “read later” • Be concise, find out interest • Don’t clump!
- 9. BE PERSONAL • Don’t send the same exact message to hundreds of people • Incorporate customizable sentences, use human language like “y’all”
- 10. THE POWER OF THE FOLLOW UP • Can yield just as many, if not more responses than the first email • Wait at least a week, give people time to respond
- 12. MAKE YOUR SUBJECT LINES COUNT! • Actually tell people what’s in the email • Try action-oriented verbs • Short and Sweet • 7 words • 50 Characters
- 13. Image by: Zurb
- 14. A/B TEST TEMPLATES • Test out different templates with varying subject lines, length, tone, etc. • If one works, run with it
- 15. SEND EMAILS WHEN COMPETITION IS LOW • People tend to be most responsive early morning or late evening • Avoid Mondays and Fridays • TEST TEST TEST!
- 16. CONTEXTUALLY SCHEDULE • Think about who exactly you’re sending emails to • Be aware of time zones • Time of year • Learn from the first email
- 17. TRACK OPENS • Use tool to look at number of opens, if any • If opens, send around same time. If not, send different time of day
- 19. COMPETITOR BACKLINKS • Can teach you about the industry • List of obtainable links (if they can do it, you can too!) • Ahrefs, Moz Pro, Majestic are examples of backlink research tools • Sort by times!
- 21. GREAT CONTENT LEADS TO GREAT LINKS! • Goes hand in hand with great links • Makes your job much easier
- 22. RECAP • Be concise and personal • Think about who you’re sending emails to and when • Don’t be afraid to try new things for yourself • Content is
- 24. REFERENCES • https://blog.hubspot.com/sales/ideal-length-sales- email#sm.0001t3gup4btgcr1y4o2inwlu8b7h • http://buzzsumo.com/blog/how-ifl-science-is-nailing-it-with-short-form-viral- content/ • https://mention.com/blog/email-outreach-tips/ • https://www.marketingsherpa.com/article/chart/subject-line-length • https://searchenginewatch.com/sew/how-to/2298635/link-building-101- competitor-analysis • http://www.forbes.com/sites/jaysondemers/2016/01/07/the-top-10-benefits- of-link-building/2/#74827a562b55 • https://mention.com/blog/email-outreach-tips/
Editor's Notes
- Awareness check W take our client’s brands very seriously check Tools are, time is not check
- https://blog.hubspot.com/sales/ideal-length-sales-email#sm.0001t3gup4btgcr1y4o2inwlu8b7h https://readability-score.com/text/ http://buzzsumo.com/blog/how-ifl-science-is-nailing-it-with-short-form-viral-content/ Show visual for clumped email Check Cite/Find Sources “We shortened our emails to ___”
- Don’t overdue exclamation points Check Targeting specific festivals, cities, regions check
- https://mention.com/blog/email-outreach-tips/ Watch “arguably” check Find data check Include examples Check
- https://www.marketingsherpa.com/article/chart/subject-line-length Gmail Boomerang, introduce it check 7 words, 50 chars, add to slide Check Show mobile data Show comparison Check
- ”I created template A and B, I vary (this)” check This one got more opens/responses check
- Time zones, make a reference Check Talk about time of year in addition to time of day Check
- Tracking opens rates of subject lines check Include price of mixmax check
- Include price of ahrefs 99-999/month check Example? Music Festival, some type of example