This workshop taught participants about the Product Experience Framework and how children's stories could be used to improve and inspire digital products.

1. The Product
Story Experience
with Jason Prunty

2. About Jason Prunty
✤ Senior Manager, User Experience @ Billtrust
✤ Professor @ Thomas Jefferson University
✤ Design Training:
• Electrical Engineering
• Architecture
• Photography/Fine Art

3. ?
What makes a “great” story?
“For sale: Baby shoes.
Never worn.”
-Hemingway

4. Inspiration
✤ Soap Operas & long-running experiences
✤ Passive vs Active Experiences
✤ Words used to describe a design vs the
experience of the design
✤ Pleasure vs Usability vs Function
✤ User Story vs Product Story“Computer, did we
bring batteries?
Computer?”
- Eileen Gunn

5. Our Goals
✤ Break down a story into a Product Experience
Framework
✤ Apply Framework to a problem
✤ Design interactions or content related to the
framework
✤ Create a storyboard that tells the Product
Story including interactions
✤ Share with the group
“Gown removed
carelessly. Head, less
so.”
- Joss Whedon

6. Story Selection
✤ Children’s Stories
“Longed for him. Got
him. Shit.”
- Margaret Atwood

7. Story Selection
✤ We are in a book.
“We kissed. She
melted. Mop please!”
- James Patrick Kelly

8. Framework
✤ Story Arc
https://susanleighnoble.wordpress.com/2015/09/03/following-a-story-arc/
“It’s behind you! Hurry
before it”
- Rockne S. O’Bannon

9. Framework
✤ Product Experience Framework
OPENING MIDDLE END
THROUGHOUT
“Lie detector
eyeglasses perfected:
Civilization
collapses.”
- Richard Powers
✤ Start where a user
left off
✤ Answer question
from last
engagement
✤ Highlight work as it
is being done
✤ Count down to
complete tasks
✤ Ask a question
about their next
engagement
✤ Two elements should be
“bantering” with the user

10. Activity #1
✤ Select and review a story
✤ Create a framework hierarchy with large post-
it notes
✤ Fill in the framework, using small post-it notes,
with experiences from your book
Questions?“I’m dead. I’ve missed
you. Kiss … ?”
- Neil Gaiman

11. ✤ Product Experience Framework
OPENING MIDDLE END
THROUGHOUT
“Kirby had never
eaten toes before.”
- Kevin Smith
Activity #1

12. Activity #2
✤ Select an industry to apply your experience
framework
✤ Design a few interactions for each of your
experience bullet points
“Rained, rained,
rained, and never
stopped.”
- Howard Waldrop

13. ✤ Product Experience Framework
OPENING MIDDLE END
THROUGHOUT “TIME MACHINE
REACHES FUTURE!!!
… nobody there …”
- Harry Harrison
Activity #2
✤ Dashboard with list
of past accounts
accessed and what
was changed
✤ Oversized search
bar
✤ Important field
contents are
highlighted at the
top of the form
✤ Account next action
questions are asked
before leaving the
account
✤ Primary and secondary buttons
have witty text that shows after
they have been clicked

14. Activity #2
Questions?
“Easy. Just touch the
match to”
- Ursula K. Le Guin

15. “whorl. Help! I'm
caught in a time”
- Darren Aronofsky
and Ari Handel
Activity #3
✤ Create a storyboard that details the
experience of your users with your
interactions using the large post-it notes.
Example

16. “Please, this is
everything, I swear.”
- Orson Scott Card
Done!!
Thank You.
Contact me @
Twitter-@jjprnty
LinkedIn-www.linkedin.com/in/jjprnty/