2. PART ONE
•WEBSITE AND INTERNET MARKETING

3. GOOD NEWS AT LAST!
WE WERE UP
AND
17.51% IN SALES - Q4 2013 VS Q4 2012
8.79% SINCE WE MADE THE INTERNET STORE CHANGE – JULY 1
AND WE ARE STILL TRENDING UP EVEN AFTER CHRISTMAS!
MY CONCLUSION?
ST – DEC 31ST VS PRIOR YEAR

4. WE ARE GROWING AGAIN!

5. HOW DO WE KEEP THIS GOING?
• CONTINUE TO EXPAND ONLINE PRODUCT SELECTION WITH EMPHASIS ON CLOTHING
• CONTINUE TO INCREASE 110’S INVENTORY (UP TO 500K?)
• MORE TARGETED EMAIL MARKETING AND ONLINE ADVERTISING
• UPGRADE THE WEBSITE TO PROVIDE SHOPPERS AN EASIER EXPERIENCE AND INCREASE CONVERSIONS

6. MIVA’S RECOMMENDATIONS
• SUGGEST KEEPING OVERALL DESIGN AND FOCUSING ON BUILDING OUT TOP NAVIGATION PAGES I.E. DVD,
AUDIO, ART/DÉCOR TO HAVE A SIMILAR LANDING PAGE EXPERIENCE AS THE HOME PAGE (BOOKS)
• SUGGEST A REDESIGN OF YOUR PRODUCT PAGE AND CART – A REARRANGE OF THESE ELEMENTS CAN
GREATLY INCREASE YOUR CONVERSION RATE
• A RESPONSIVE DESIGN BASED ON YOUR CURRENT DESKTOP DESIGN WOULD TAKE ROUGHLY 20-30
HOURS OF WORK
• WE WOULD BE LOOKING AT AN INVESTMENT OF ABOUT $5,000 – NOT AN OFFICIAL QUOTE

7. PART TWO
•OPERATIONS: ORDER FULFILLMENT AND SHIPPING

8. NEW INTERNET STORE
SETUP CHECKLIST
•
WEB PC’S 1, 2, & 3 HAVE ALL BEEN UPGRADED TO
WINDOWS 8
•
NEW STONE EDGE HAS BEEN PUT ON ALL
COMPUTERS
•
•
EMAIL IS SETUP ON ALL MACHINES
INTERNET STAFF TRAINING IS NEARLY COMPLETE

9. TRAINING VIDEOS

10. TH QUARTER REVIEW ITEMS
4

11. THINGS ARE GOING SWELL!