1. Mobile holiday shopping’13
on the Poq Studio Platform!

2. Retailers on the Poq Studio
Trusted(by(20+(fashion(retailers(
Platform!

3. Retailers sold more in December!
On
average,
our
retailers
saw
a
massive
87%
increase
in
mobile
revenue
from
November
to
December.

4. Conversion rates shot up in Dec!
1.40%
1.20%
1.00%
0.80%
November
December
0.60%
0.40%
0.20%
0.00%
Mobile
apps
Mobile
sites

5. 0
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2500
02/12/201
01/12/201
The busiest day? !
Boxing Day (26.12.2013)!
4500
4000
3500
3000
Mobile
sites
2000
1500
1000
Mobile
apps
500

6. Android vs. iOS:
Traffic!
3%
28%
69%
Android
iOS
Other
iOS
devices
conJnue
to
be
the
smartphone
of
choice
in
the
UK,
driving
the
majority
of
mobile
traffic.

7. Android vs. iOS:!
Average order value!
iOS
£68.7
Android
£54.2
iOS
AOV
is
27%
higher.
iPhone
users
not
only
browse
more,
they
also
spend
more
money.

8. Android vs. iOS:!
Share of mobile revenue!
3%
17%
80%
Android
iOS
Other
iOS
drove
80%
of
mobile
sales.
The
largest
share
of
revenue
coming
from
smartphones.

9. Apps vs. mobile sites!
We
also
analyzed
the
performance
of
mobile
websites
versus
naJve
shopping
apps
powered
on
the
Poq
Studio
PlaVorm.

10. Apps vs. mobile sites:!
Returning visitors!
90.00%
80.00%
78.20%
70.00%
60.00%
50.00%
40%
40.00%
30.00%
20.00%
10.00%
0.00%
App
Mobile
Site
With
over
78%
of
returning
users,
mobile
apps
retained
more
users,
increasing
our
client's
loyal
customer
base.

11. Apps vs. mobile sites:!
Average order value!
APP
£90.82
MOBILE
SITE
£89.47
Average
Order
Value
for
app
and
mobile
sites
is
almost
the
same.

12. Apps vs. mobile sites:!
Conversion rates!
Desktop
2.4%
APP
1.8%
MOBILE
SITES
0.73%
Apps
conversion
rates
were
closer
to
desktop
conversaJon
rates
than
to
mobile
sites.

13. Highlights !
One
mulJ
million
pound
shoe
retailer
had
an
app
conversion
rate
of
2.6%,
almost
as
high
as
the
desktop
conversion
rate
of
2.7%.
While
an
internaJonal
apparel
retailer
had
the
highest
app
conversion
rate
we've
ever
measured,
at
3.02%.

14. Smartphone share is growing
fast!
13%
87%
Online
revenue
Smartphone
Smartphone
share
of
online
revenue
was
13%,
up
from
8%
in
August’13.

15. Mobile revenue is moving to
apps!
35%
65%
App
Mobile
site
Average
app
share
of
mobile
was
35%,
up
from
15%
in
August
‘13.

16. Top #4 actions on home screen !
1.
2.
3.
4.
Banner
promoJng
season
sale
Shoppable
Lookbook
Store
finder
Featured
collecJons,
products
The
home
screen
is
where
brands
promote
new
campaigns
or
editorial
content.

17. Poq Studio – mobile commerce
platform!
Christmas
2013
saw
impressive
results
for
our
clients
on
the
Poq
plaVorm.
At
Poq
our
work
conJnues.
We
just
launched
our
Spring
'14
Release,
featuring
in-­‐store
engagement,
a
stronger
brand
experience
and
a
powerful
app
content
management
system.
Happy
mobile
shopping
in
2014!