The document summarizes the real estate services provided by Jason Cassity and the Cassity Team. They offer a team approach to real estate with dedicated professionals ensuring excellent communication and maximum exposure for listed properties. They provide strategic marketing and sales services including photography, video, 3D tours, staging, pricing strategy, open houses and print/digital advertising to effectively market and sell properties. Client testimonials praise Jason Cassity for his professionalism, responsiveness and commitment in helping them buy or sell homes.

1. Listing Consultation

2. 2
Cassity Team
Our clients receive a team of skilled minds collectively working for them
rather than the traditional model of single agent representation.
Our dedicated professionals, each with a specific and vital role, ensure our
clients receive excellent communication and that their property receives
maximum exposure and attention to detail.
406 Ninth Ave, Suite 207
San Diego, CA 92101

3. 3
“I want to take a moment and say big big
thank you to the most patient and super
professional real estate agent Jason Cassity.I
was looking for a place to open my facial
studio. I saw many different places, but I
didn’t have a right feeling. After contacting
Jason, immediately I got 9 options, and 3 of
them were great for me. I ended up renting
one of the properties, and now can not be
happier with my place of business.
Amazing location + great price + very good
conditions from owner. Jason fixed every
little issue I had. HIGHLY RECOMMENDED!”
— MariannaI
“Jason Cassity and his team are wonderful.
I bought my first home last year and Jason
walked me through each step of the
process. He was very responsive for any
questions I had and stepped in when issues
arose with my lender to help me sort it out.
He made an incredibly stressful process go
extremely smoothly. I would definitely
recommend him to anyone looking to buy
or sell their home.”
— Andrea
“Jason Cassity was an excellent agent for
us. We had the pleasure of working with
him for both the sale of our home and the
purchase of our new home. He was very
attentive to our schedule, assisting during
evening hours and weekends. The market
was hot, so he was proactive in setting up
showings for us right away in homes we
were interested in so we wouldn’t miss out.
The marketing he did for the sale of our
home was incredible! He brought over a
professional photo team to take beautiful
photos of our home in order to showcase
it in the best possible way. We sold our
home within two showings, even before
our scheduled open house. Jason found
us our dream home that we will be
fortunate to raise our children in. We were
surprised to find a home within our
budget, in the neighborhood we have
always wanted. To top it all off, Jason and
his fiancé were planning an out of town
wedding that was days away. He didn’t
skip a beat in providing us outstanding
and genuine service. Thank you Jason, for
your time and commitment to us!”-
— Penny

4. 4

5. Cassity Team Sales
185+
Transactions To Date
$43
Million in Total Sales
98.7%
Sale to List Price Ratio

6. 6
Marketing Your Property

7. 7
Your Marketing
Timeline
Working with our in-house marketing and
advertising agency, I will target the right
audience across the most effective channels
through cohesive branding — all to elevate the
style and story of your home.
Daytime photography
Twilight photography
Aerial footage
Lifestyle video
Staging
Print Campaign
Digital Campaign Events
Signage Email Campaign
Imagery
Property announcement
Open house invitations
Company email inclusions
Brokers open house
Special events
Paid social media promotion
Feature on Compass
channels
Postcards
Brochures
Advertising
Public relations
Townhouse sign
Window decal
Open house sign
Appliance upgrades
Furnishings
Virtual staging
1
4
7
2
5
8
3
6
Listing Launch
Compass.com
MLS
Syndication
Whisper Campaign

8. 8
Sell your home
faster and for more
money with home
improvement services.

9. 9
compass.com/concierge
Before
After
Compass
Concierge Program
Services may
include:
staging
deep-cleaning
organizing
cosmetic renovations
decluttering
landscaping
painting
Compass covers the upfront cost
of select services that can increase
your home's selling price. From deep-
cleaning to cosmetic renovations, we'll
work together to elevate your home's
value and create a tailored plan to
maximize its potential on the market.

10. 10
Proponents of powerful
imagery, the Cassity Team
invests in visual editors, creative
producers, and the industry’s
most respected photographers
to capture your home’s finest
selling points.
Our photographers' work has
appeared in such publications as:
Photography

11. 11
Drone video
cinematic aerial
footage
Drone & 3D
Tours
3D Tour + Interactive
tours and
videography
Explore 3D Space
Our technology-driven marketing invite consumers
to experience homes at the next level. While
capturing the beauty and essence of your home with
photography, The Cassity Team also employ drones
and 3D tour platforms to highlight features and
attributes in a captivating way.

12. 12
What makes your home more
desirable than the current
competition?
How does it compare to the
recently sold homes?
Price and presentation
are the two most important
factors when getting the best
first impression with buyers.
Strategies
After reviewing the kind of market we are in
and the Comparative Market Analysis, we can
determine the pricing strategy. There are 3
different pricing strategies:
1. Conventional / Traditional Pricing
Pricing the home 10–20% higher than
fair market value.
2. Fair Market Pricing
What the actual value is based on current
or recent sales.
3. Event Pricing
Pricing the home 10–20% lower than
fair market value.
Comparative Market Analysis
A buyer’s first impression will be based on
its physical appearance and current quality
compared to others on the market in that
price range.
Let’s review the Comparative Market Analysis
I have prepared for your home.
Pricing Strategy
Pricing is one of the first impressions
a buyer has on a property. For most,
a seller’s time is not an ally, so it is
important to price the home correctly
Typically the longer a home sits on the
market the lower the price the seller will
receive.
There are 3 factors that determine
a home’s value: location, condition
and features.

13. 13
What Is the Value of
Your Property?
Our team of industry-leading software
engineers and data scientists have
created competitive analytical tools
that empower me to confidently answer
this key question.
Valuation
The Compass Valuation tool, complete with
advanced in-building view and rich search
capabilities, allows me to instantly compare
your home with similar properties to accurately
determine its value.

14. 14
After analyzing your property as well
as comparable properties currently
on the market, recent sales, and
comparable properties that failed to
sell, I've determined that your property
will sell most swiftly and successfully
at the following price.
How Should We Price
Your Property?

15. 15

16. 16
When prospective buyers evaluate a
home, they seek a space that they can
make their own. A few simple shifts
can dramatically impact your listing's
perceived appeal.
Staging
Here are 3 reasons why a seller should
invest in staging:
Get the highest price for your home.
A well-staged home is aesthetically pleasing.
Everything looks inviting, comfortable, and simple.
It elicits a strong emotion from buyers: desire.
Your home will sell faster. The International
Association of Home Staging Professionals states
that 95% of staged homes sold in 11 days or
fewer and at a 17% higher price.
You never get a second chance to make a first
impression — is a favorite line among stagers
and real estate agents. If you don’t stage before
you list, guess what? You’ve lost time and
money — the two things that are all promised
if you stage your home before listing it for sale.
Home Preparations
Painting
When paying top dollar for a property,
buyers want to feel like something is new.
Fresh paint contributes to that feeling.
Pre-Inspections
One of the biggest reasons buyer will
cancel escrow is because of what
comes up in the inspection. By doing
a pre-inspection we will eliminate
any unknowns and create a more
marketable product.
Landscaping
This is a buyer’s first impression when
walking onto the property. If you’re
not maintaining your landscaping,
they will question what other deferred
maintenance there is that they can’t see.

17. 17
Marketing
Preparations
Media Content
Give your home the red carpet treatment.
Prepare it for the media content that our Team
uses to promote your home through various
online platforms with photo, video, drones, or
3D tours. Listings with video get 20% more lead
traffic and homes that have videos display
higher in the Google Search resulting in
more views.
Listing Copy
Articulate and enticing copy, the
written content that paints a picture
of the story of the home, will engage
a consumer to want to see more. We
help guide the consumers through a
narrative using key words along with
visual imagery to further explain your
home’s unique selling points.
Design and Materials
We understand that each
extraordinary property demands its
own extraordinary brand exposure.

18. 18
Pre-Marketing
Your Home
Create early demand
Listing your property first
on Compass Coming Soon
can build anticipation
among potential buyers,
drive up its value, and
shorten the sales timeline.
Drive buyer and seller
excitement
By creating visibility
for your home early on,
you can start engaging
your network. 2.4x more
potential buyers will
attend the open house
of a Compass Coming
Soon listing.
Get more exposure
Build momentum by
launching your home twice:
first on compass.com;
then to the rest of the
market, taking advantage
of a strategic promotional
phase of marketing.
Drive buyer interest and buzz with Compass
Coming Soon, which affords prospective buyers
a glimpse of your home before it officially comes
on the market.

19. 19

20. 20
Jason Cassity’s
Social Media Insights
# of followers
13k+
average impressions/week
45K
average # of likes
650
people reached/month
30K
average post
engagements/month
3,000
Instagram | @jason_cassity
# of followers
86k+
average impressions/week
9M+
Linkedin
average profile views
in 90 days
230+
Facebook
@compass

21. 21

22. 22
Execution
Launch
• Going live on the MLS and
presenting to the broker community.
• In the case of an off market
property, I have a strategic
whisper campaign.
Showings
• This is our opportunity to tell the
story of your home and create a
perception of value. I will point out
the important details that are not
obvious to the consumer.
• How I present myself also reflects
the property
Monitoring Interest
Providing insight of where the traffic
and level of activity is. It is my practice
to provide a weekly update outlining
the following:
• Interest
• Market Activity
• Marketing Efforts
Marketing Efforts
• Print
• Digital Media
• Email Campaigns
• Agent Efforts
• Events
• Strategic PR
Marketing Strategy
How we react to a change in the market.
• Will we adjust the price?
• Will we modify our marketing efforts?
• Would your motivation change?

23. 23
The next owner of your home could be searching
for properties anywhere. That’s why I’ll pair
predictive data with a multifaceted marketing
plan — to ensure your listing is seen by each and
every prospect.
Sourcing your
Buyer
Buyers who found their
home online.
51%
Buyers who found their
home by working with a
dedicated buyer’s agent
30%
Buyers who found their home
via signage, networking,
print ads, or other method
19%

24. 24
Communicate critical selling
points with strategically-
curated content.
Access live data on consumer
engagement.
Know how many people
requested more detail via
QR code.
Illuminating and interactive, our reimagined
real estate sign engages prospective
buyers and surfaces the most resonant
information regarding your listing.
619.800.6178
Jason Cassity
Innovative Signage

25. 25
Open House Events
There’s no better way for buyers
to experience a home’s merits
than in person. Our seamless,
well-conceived open houses
invite them to truly connect with
the space.
The percentage of buyers who
attend open houses over the
course of their search process
45%

26. 26
Print Materials
Every single Compass marketing piece — from
multipage brochures to custom mailers to open
house handouts — creates a cohesive story around
your property and elevates it to luxury status.
Formats
Postcards
Notecards
Bi-folds
Mailing Brochures
Tri-folds
Gatefolds

27. 27
Digital Presence
At the forefront of modern marketing,
Compass takes a multi-pronged
approach to the digital promotion
of your property.
Average monthly page views on Compass.
com, where your property’s critical selling
points are presented via an intuitive,
searchable platform
Partner websites to which your listing is
automatically syndicated for maximum
digital coverage
1.9M+
15K
800+
Luxury agents worldwide who receive
our monthly Compass Connect newsletter
featuring our highest-end exclusives

28. 2828
Social Presence
We engage brokers and buyers every day
across five dynamic platforms. With this suite
of promotional opportunities, your home
will be spotlighted in a real-time, relatable,
and quantifiable way.
In addition to community and industry
connections, my network extends to the
digital sphere. By investing in stunning images,
serviceable tips, and intelligent targeting,
I’ve cultivated a thriving social media following —
all the better to broadcast your listing.
Unmatched Resources
Supported by a dedicated,
in-house social media team,
I’m able to stay on the leading
edge of social media strategy.
Strategic Audiences
I have access to an exclusive
list of social media stars, putting
your home in front of their
influential followers.
Dynamic Storytelling
With listing promotion accounting
for 75% of our company’s social
content, we highlight our
exclusives with a mix of interior
images, press mentions, listing
videos, and client features.
15M 2.1M 133K
Our total audience
on social media
Total views on Compass
YouTube channel
Our following across all
social media platforms

29. 29
Advertising
Our in-house media team has fostered relationships with
key print and digital publications. Based on your buyer
profile, I’m able to craft an effective, targeted campaign
strategy unique to your listing.
Print
Architectural Digest
555K+
Circulation
283K
Paid subscribers
$162K+
Average HHI
Vogue
387K
Subscribers
4.1M
Readership
$153K+
Median HHI
GQ
7M
Circulation
18M
Total Reach
6M
$100K+ HHI
Elle Decor
8M
Circulation
36M
Total reach
40%
$100K+ HHI
Digital
Instagram
77.6M
US users
1B
Monthly active users
Facebook
1.4B
Daily active users
worldwide
$4.3B
Average quarterly
advertising revenue
(US & Canada)
Mansion Global
20K+
Monthly views per listing
1K
Average monthly clicks per listing
$2M+
Average HH net worth of readers
The New York Times
109M
Unique readers worldwide
88M
US readers
$88K+
Monthly HHI

30. 30
Your prospective buyer decides
they're interested in purchasing
a property.
They arrive on Compass.com
via paid ads on Google or
Facebook, social media, press
coverage, or organically.
We track these browsing
preferences and use them to
form your listing's buyer profile.
Once on the Compass site, they
determine their search criteria,
including price point, neighborhood,
and desired layout.
We then deploy digital listing
campaigns, targeting users based
on these characteristics.
Driving Traffic to Your Listing
We attract prospective buyers to Compass.com, then leverage
their site activity and saved preferences to position your listing
in front of the right audience.

31. 31
Intelligent Digital Marketing
We promote your listing on platforms like Facebook and
Instagram using data and industry experience to showcase
your property to the right people at the right time.
• Reaches passive buyers
• Drives more private tour requests
• Increases open house visitors
• Accelerates the transaction timeline
• Improves chances of competing offers
• Can drive a higher purchase price
Why Paid Advertising Matters
In-Depth Analytics
We track and measure the reqults
of every campaign for continued
optimization
Precise Targeting
We find the most likely buyers for
your property using exclusive data
Optimized Performance
We perform continuous testing
to deliver the most successful ads

32. 32
THE PREMIER CLUB
Compass is proud to bring you the
exclusive Compass Premier Club at
Petco Park. At Compass, our goal is to
help everyone find their place in the
world by bringing the best in technology,
marketing, and community to real estate.
Our local Compass Premier Club Agents
are proud to be your home team and
share the passion, drive, and competi-
tive spirit of the San Diego Padres. You
can count on our expertise in real estate
to support all of your needs from the
downtown skyline to the coast, inland
and beyond.
compasspremierclub.com
Compass Premier Club Agent
San Diego Padres | Petco Park

33. • Your listing displayed at every
home game in the Compass
Premier Club
• Digital kiosk in the Compass
Premier Club
• Jason’s information on every
TV screen in the stadium and
the large LED board
• Brochures displayed in Compass
Premier Club
MARKETING DURING
THE 2019 PADRES SEASON

34. 34
Overseas Partnerships
Recognizing that your buyer may be sourced abroad,
Compass has forged connections with the key digital real
estate destinations on every continent.
lkeria.com
homesales.com.au
realestateworld
rentbuy.com.au
willhaben.at
imot.bg
realestate.com.kh
kangalou.com
icasas.cl
fang.com
sodichan.com
icasas.com.co
city24.ee
housingparadise.com
acheter-louer.fr
cotelittoral.fr
immostreet.com
seloger.com
zezoom.fr
sz-immo.de
xe.com
property852.com
99acres.com
rumah123.com
homehippo.com
myhome.ie
propertysteps.ie
homeglobally.com
immobiliare.it
realestate.co.jp
buyrentkenya.com
city24.lv
city24.lt
immotop.lu
go853.com
iproperty.com.my
icasas.mx
mubawab.com
selektimmo.com
shweproperty.com
privateproperty.com.ng
propertyindex.com.ng
zameen.com
hausples.com.pg
iproperty.com.ph
myproperty.ph
persquare.com.pg
domy.pl
morizon.pl
oferty.net
kamicasa.pt
magazinuldecase.ro
arkadia.com
domofond.ru
senegalcity.com
imovina.net
iproperty.com.sg
reality.sk
persquare.co.za
privateproperty.co.za
globaliza.com
kamicasa.com
pisos.com
immostreet.ch
darproperty.co.tz
thailand-property.com
thailand-property-gate.
com
sokna.tn
emlaktown.com
bayut.com
rightmove.co.uk
bestpropertiesoverseas.
co.uk
edenway.co.uk
thehouseshop.com
zezoom.co.uk
mesto.ua
bestpropertiesoverseas.
com
realtyindexer.com

35. Analyzing the Market

36. 36
Curated Private Collections allow us to track the
local landscape for the duration of your sale in a
centralized, visual space.
How Will I Monitor
The Market?
Collections
Together, we can keep a close eye
on homes similar to yours, keeping
tabs on the competition in order to
make strategic decisions based on
price and status updates.

37. 37
Using our digital dashboard, I can communicate
the key metrics you need to know in an easy-
to-understand format and make informed
marketing decisions for your home.
How Will I Assess
Our Strategy?
Insights
The insights dashboard grants me access
to real-time data about your listing’s
traffic, so I’m able to refine marketing
and pricing strategy and discover new
lead-generation opportunities.

38. 38
Negotiating
Communicating Prior To Offer
As your real estate professional, my job is
very straightforward: To help you navigate
successfully through the home selling process
and to protect your interests at all times.
Offer(s)
The highest offer may not always be the best
offer. It is qualifying the buyer up front knowing
their motivation to purchase.
Physical Inspection
I would be present at the inspection to be your
eyes and ears in this process. We will then
navigate how to respond to a buyer’s requests.
Appraisal
It is my practice to meet the appraiser, educate
them and point out the details they may miss.
Anticipating Pitfalls
Communication is key when anticipating the
worst. My job as your professional is to find the
solution. There is certain things that I will do to
avoid these pitfalls.
Protecting Your Interests
It is not my position to give your money away.
Your success in this process is my success. This
is a collaborative effort and neither one of us
should be guessing what the other is thinking at
any time during the process.
Executing
Executing The Contract:
• Inspections
• Appraisals
• Loan
Transitioning You
Congratulations you have officially closed
escrow and it is time for your new chapter
to begin!
Closing

40. 40
The Cassity Team Package
Our team specializes in all of San Diego
County. We started off as a small team
focusing largely on the Downtown
market, but have rapidly expanded our
reach to better serve the Greater San
Diego area. A conversation about what
you’re looking for can give us a good
indicator if we will be a good fit for you
or if we should recommend another
phenomenal agent we believe will be
a better suit.
What if you’re not buying or selling?
Sometimes you just need a mover,
cleaner, inspector, or general contractor.
Don’t worry, our team has a network
of long standing and well-built
relationships with local vendors to help
you. We aim to provide a seamless and
comprehensive service that navigates
your need from start to finish by
expanding these relationships that may
benefit you. We love to connect you to
the right people.

41. 41
What now? Goodbyes can be hard
sometimes, especially after being a
part of a very important decision in
your life. That’s why we find importance
and value in giving you consistent and
real-time market updates even after the
transaction is done.
We understand that though clients have
a myriad of reasons for buying a home,
they can all agree that it’s still a crucial
asset in their lives. As your real estate
team, we play a proactive role in
helping you understand the value
of your investment today, tomorrow,
and so on.
We value the relationships that are built
through this process and we strive to be
an ongoing resource for any of your real
estate needs.

42. 42
Backed by a proven process, Compass listings
spend 19 fewer days on market than the industry
average. A swifter sale means a more seamless
seller experience and greater value for you.
Marketing strategy
Listing preparation
(staging, floorplan,
photography)
Inspections
Surveys
Client questionnaires
Position
Market
Negotiate Escrow Close
Show Update
Prepare Launch
Client progress reports
Listing statistics
Price assessment
Sales reportInspections
Title
Disclosures
Acceptance
Contingency removal
MLS and syndication
Networking
Signage
Broker events
Open houses
Lead follow-up
Gather prospective
buyer feedback
Print and digital advertising
Print collateral
Targeted mailers and
email campaigns
1
4
7
2
5
8
3
6
9
Evaluate comparable
homes
Analyze market trends
Competitively price
Recommend lawyer
Discuss costs
1–2 Days
1–2 Days
1–2 Days
1–2 Days
1–2 Days
1–2 Days
1–2 Days
1–2 Days
1–2 Days
Your Transaction
Timeline

43. Discovering Compass

44. 44
#1 1.9M+
$4.4B 150+
Our rank in average agent
sales volume among national
brokerages
Average monthly page
views on Compass.com
Our leaders hail from
the world’s most innovative
companies:
Our company valuation,
with $775M in financing
raised to date
Compass designers, createve
producers, and marketing
strategists hailing from top brands
Compass takes a tech-driven, personalized
approach, combining a collaborative agent
community, in-house creative agency, and the
industry’s most tenured leadership team.
The Compass
Advantage

45. 45
Rank Company Volume
01 NRT LLC $178B+
02 HomeServices of America, Inc. v$125B+
03 Compass $28B+
04 Douglas Elliman Real Estate $26B+
05 Hanna Holdings $17B+
06 Alain Pinel Realtors $12B+
07 HomeSmart $10B+
08 William Raveis Real Estate, Mortgage, and Insurance $10B+
09 Keller Williams Realty, GO Management Offices $9B+
10 @properties $9B+
* Having partnered with Pacific Union, Compass is now the largest
independent brokerage in the country. Source: REAL Trends
#1
Largest Independent
Real Estate brokerage*
#3
Real Estate brokerage
in the nation
National Rank
In just six years, Compass has swiftly ascended to become
the nation’s #3 brokerage by volume and the the #1 largest
independently owned brokerage.*

46. 46
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01991628. All material presented herein is intended for informational purposes only. Information is compiled
from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.
This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.