Media Studies

1. Ideology & Hegemony
Jasmine Jackson

2. Ideology
Ideology is the influential underlying social and political beliefs of a society or
social group
There are 3 different categories of ideology:
Neutral:
· Least common
· Serves a purely entertainment goal
· Escapist viewing

3. Ideology
Implicit:
· Most common
· The hero and villain represent contrasting ideological views
· Subtle and implies a lot of understanding of cultural ideologies to further enforce
the impact of the message

4. Ideology
Explicit:
· Constructed purely to teach or to persuade - Message is very obvious
· Includes mostly patriotic films

5. Neutral Ideological films

6. Implicit ideological films

7. Explicit ideological films

8. Hegemony
The social, cultural, ideological or economic influence exerted by a dominant
group
Dominant ideologies considered hegemonic
In film, hegemony is used as a widely accepted cultural belief that is portrayed in a
movie
Example of a Hegemony film; Gone with the Wind and Saw