2. Logo design
There are 5 essential rules of successful logo design:
- Logo design must reflect your business. The logo for your business must reflect your
company in an honest and unique way
- Keep it simple
- Make a statement in black & white and colour
- A scalable solution
- Keep it balanced
3. The 7 do’s and don’t of logo design
1. DO your first design in black and white
2. DON’T add too many colours
3. DO disconnect images from text
4. DON’T pick the wrong font
5. DO drop the drop shadows
6. DON’T use clipart
7. DO avoid unnecessary words
4. 5 simple characteristics of a logo
1. Simple - many of the most impactful and successful logos in history are suprisingly simple..
2. Relevant
3. Memorable
4. Timeless
5. Versatile
5. Examples of good logos:
These are a few examples of some good logos,
they are good examples because they use
bright simple colours and simple, memorable
formats.
