In this PowerPoint it shows all the research I produced from the Client in order to gain more of an understanding who they are and what are their aims for the projects

1. Sunderland
Culture – Client
Information
By Jasmine McNeil

2. About Sunderland Culture
Sunderland Culture is a charity based in Sunderland in order to inspire
people and inform them all about the region's history and possible future.
They wish to create inspirational art pieces for the people of the Northeast so
they can be inspired themselves and feel proud to live in Northeast. They
have many ambassadors and free classes so any member of the public can
easily join in order to connect many more people of the society.
Many take place in the five buildings apart of the charity such as the glass
center, art center and many others. This allows them to have much space to
create classes and lessons for the surrounding community.
They raise lots of money each year in order to help the community around
them but to also to commission new artworks and film projects by locals to
show the community they are seen.
Home - Sunderland Culture

3. Sunderland Culture Partners
Sunderland Culture does partner with other business and companies that are in Sunderland in
order to create a better community around them. They partner up with each other by both investing
in commissions' artworks or short films to show to members of the public about the area or world
they live in.
This works very well as Sunderland Culture helps show the art pieces to the public by showing
them in one of their buildings and the other business and companies help create the artwork piece
to show culture of Sunderland and the Northeast.
Each business or company will commission a different style or subject piece as they all stand for
different things in the Sunderland area such as the University might commission their students to
create a place which is suitable for the glass centre and Sunderland Culture will organise it to have
it displayed them.

4. Sunderland Culture Blog
Sunderland Culture has a blog that is easy to access from their website. They have a blog in order to
update the community on what events are being held and it is also informing about what is happening in
the local area so people can get involved with other projects.
The Blog is very informational at set up very simple to use as I believe many elderly people use the
website in order to look at the classes and projects that Sunderland Culture run so they can set it up on
their calendar.
On the blog is an induction post by Christie Chan, who is an artist from Hong Kong who has moved to
Sunderland to create many more projects to come. This post is written about her life and how she finds the
local area, it also mentions has she has a home away from home now in Sunderland as her home is very
far away, this post is very sweet and kind-hearted and used to inspire people that taking a risk can pay off
in the best ways.
I believe she helps to run the blog to inform people about what Sunderland Culture is doing but to also help
inspire people to create and be inspired to create things.
Blogs Archive - Sunderland Culture

5. Sunderland Culture Website
On the Sunderland Culture website is very organized and smartly in order
for their customers to find informs with ease. They have smartly designed
the website to show you when you join the page current events and
projects that are happening and how you can easily click on it and get all
the information.
From the website they use the color purple a lot making me guess that is
their main color they use when design products as it is a very smart
products and with a white background or white font on the purple really
makes everything looks smart and clean and they complement each other
very well.
On the front page they also include all the venues they have in order
To inform their clients where they are based and how they are spread
All around Sunderland and very easy to get to from their location.

6. Sunderland Culture Locations
Sunderland Culture has 6 locations all around Sunderland, this allows their
customers to easily travel to their sites as they may have a closer one to
home instead of travelling further away.
It also gives them to create a different experience with each location they
have, which gives the customers more of range between all the different
types of things they show. As with the Sunderland Winter gardens, they are
very historic and have many displayed based on the past of Sunderland
whereas the Washington arts center is mainly focused of different art forms
and local artist, each location has a certain focus which may interest the
customer more than other location.
Sunderland Culture uses all these locations to hold many different classes in
order to have a more community members and spread the message all
around Sunderland.