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Advice To My Younger Self
Pre-Summit Workshop
4 April 2016
Summit
5 & 6 April 2016
Post-Summit Workshop
7 April 2016
Swissotel, Sydney
EXPLORE
Unlocking Your Leadership Potential and Building Resilience
to Thrive in the High Pressure World of Sales, Business
Development and Account Management
Leadership insights and tactics from
successful executive sales leaders
Developing resilience and harnessing
an authentic leadership style
Overcoming barriers and navigating
workplace politics in the sales industry
Identifying, leveraging and pursuing
opportunities for career progression
EARLY BIRD DISCOUNTS
Book & Pay by 13 January 2016 to
receive an additional Value Plus Discount!
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearninggroup.com
Booking Code - P
The Women in Sales
Leadership Summit 2016
Louise Barrett Executive General Manager Sydney
Network Ten
Janice Cox Director, Managed Customer Sales and Service
NSW/VIC/TAS
Telstra
Helen Mouscas Director of Inside Sales Commercial
Dell Australia
Cath Hodgson-Croker Chief Sales Officer
Melbourne IT
Kirstie Hepburn General Manager Sales
Sigma Pharmaceuticals
Rebecca Warren General Manager, Equipment Finance
National Australia Bank
Suzy Nicoletti Head of Online Sales
Twitter
Kerrie-Anne Turner Vice President Asia Pacific and
Managing Director Australia
StayinFront
Claire Osborne General Manager, Commercial
Partnerships and Planning
Schweppes Australia - Asahi Beverages
Ashlee McCusker ANZ Head of Sales Development
Amazon Web Services
Karen Tsolakis Head of Corporate Sales and Development
JAPA
American Express Global Business Travel
Angela Colantuono General Manager Customer
Experience/CRM Australia
Oracle
Nina Onem National Sales Manager
Novartis Pharmaceuticals
Jacqui WIlliamson General Manager Sales NSW and ACT
Canon Australia
Sonia Eland Director, Global Strategic Alliances and Digital
Eco-system
CSC
Jo Moxey Head of Adviser Distribution
BT Financial Group
Samantha Mitchell General Manager, Route to Market,
National Sales Centre and E-Business and Digital Strategy
Coca-Cola Amatil
Jenny West NSW-ACT Sales and Service Director
Telstra
Irene Deutsch Head of Corporate and Emerging Corporate
Sales NSW
ANZ
Carla Vella Head of Radio Sales (Sydney)
Southern Cross Austereo
Davinia Noble Sales Manager, Adobe Marketing Cloud
Adobe
FEATURED SPEAKERS
MEDIA PARTNER:
Day One 5 April 2016
Leading Successfully in a Competitive, Deadline
PLUS TWO WORKSHOPS!
Plus Two Separately Bookable Full-Day
Workshops on 4 & 7 April 2016
8.30 - 8.55	 Registration and Morning Coffee
8.55 - 9.00	 Official Welcome and Opening Remarks
from the Chair
9.00 - 9.40	 OPENING KEYNOTE CASE STUDY
Leadership excellence: A journey to the top
Leaders face a number of challenges and setbacks
in the high pressure, performance driven world of
sales. Those who take initiative to move past these
and position themselves for promotion will succeed
as leaders. Louise Barrett is an exceptional example
of this, moving from a specialist to a strategist with
ease in her recent promotion from Chief Sales Officer
to Executive General Manager at Network Ten. She
will explore the moments throughout her career that
allowed her to reach the top. Discuss:
• Positioning yourself for promotion
• Mastering your technical skillset
• Recovering from a blow to your progress
Louise Barrett Executive General Manager
Sydney
Network Ten
9.40 - 9.50	 Questions and Discussion
9.50 - 10.30	 CASE STUDY
“A successful career is never out of reach, but
you will have to find a way to get to it”
The success of a leader depends on a number of
qualities including determination, capability and
autonomy, but also on their ability to identify and
leverage opportunities. Helen has made her way into a
senior executive leadership role through her proactive
approach to career progression. She will discuss:
• Embracing all opportunities presented
• Having a thirst for technical and leadership knowledge
• Taking calculated risks for career progression
Helen Mouscas Director of Inside Sales
Commercial
Dell Australia
10.30 - 10.40	Questions and Discussion
10.40 - 10.55	Morning Tea
10.55 - 11.35	CASE STUDY
”Be confident and lead authentically”
A common characteristic among successful executive
women is an authentic leadership style. This approach
takes time to develop and can be difficult to master, as
leaders must take steps to identify their weaknesses,
develop personal core values, and set plans to
achieve career goals. With over 20 years of sales
expertise, Jacqui believes that with authenticity comes
confidence, trust and the ability to empower teams. In
this session, she will discuss:
• Honing your strengths as an authentic leader
• Recognising and developing your personal and career 	
goals
• Empowering others to embrace their unique qualities
Jacqui WIlliamson General Manager Sales NSW
and ACT
Canon Australia
11.35 - 11.45	Questions and Discussion
11.45 - 12.25	CASE STUDY
”You must be able to lead a team under difficult
circumstances”
Stepping into a leadership role is a catalyst for change,
as it comes with a plethora of challenging responsibilities.
However, a leader must embrace this change and take
control with confidence when facing a testing task or
team. This will assist in the maintenance of positive
workplace moral and enable the development of team
resilience. With 10 years’ experience in leadership
positions, Ashlee will discuss:
• Lead with confidence to increase team moral
• Taking the lead in times of change
• Encouraging a positive workplace culture
Ashlee McCusker ANZ Head of Sales
Development
Amazon Web Services
12.25 - 12.35	Questions and Discussion
12.35 - 1.35	 Networking Lunch
1.35 - 2.25	 INTERACTIVE PANEL DISCUSSION
Work and life – take action in finding the
equilibrium
Stepping into a leadership role almost guarantees
a period of instability in the balance of work and life
challenges. However, many leaders don’t realise that
personal well-being and career progression go hand-in-
hand. Consequently, it is imperative that leaders take the
initiative to refocus their personal priorities and discover
strategies to succeed in both personal and professional
development. Explore:
• Striving for productivity at work and at home
• Taking control of your personal life to see benefits in 	
your career progression
• Establishing a strong set of priorities to maintain 	
personal relationships
Carla Vella Head of Radio Sales (Sydney)
Southern Cross Austereo
Suzy Nicoletti Head of Online Sales
Twitter Australia
Cath Hodgson-Croker Chief Sales Officer
Melbourne IT
Samantha Mitchell General Manager – Route to
Market (RTM), National Sales Centre (NSC) and
E-Business and Digital Strategy
Coca-Cola Amatil
Kirstie Hepburn General Manager Sales
Sigma Pharmaceuticals
Davinia Noble Sales Manager, Adobe Marketing
Cloud
Adobe
2.25 - 3.05	 CASE STUDY
“The only constant is indeed change”
A great leader is not only able to effectively lead in times
of change, but also recognise when they need to initiate
VALUE PLUS DISCOUNT
Receive up to $400 off registration if you
register and pay by 13 January 2016
2016 Theme: ‘Advice to my younger self’
What do you know now that you wish you had known then? This is the
question we have posed to some of the most senior women in sales
roles. These inspirational senior executive women will reflect on their
career journeys – the challenges they have faced, the opportunities they
have seized and the lessons they have learnt, to impart advice to women
aspiring to achieve professional and personal success.
e-Driven Environment
EARLY BIRD DISCOUNT
Receive up to $150 off registration if you
register and pay by 9 March 2016
SUPER SAVER DISCOUNT
Receive up to $300 off registration if you
register and pay by 10 February 2016
the change themselves. In order to be a successful
leader in today’s constantly evolving digital world, it is
crucial to possess an aptitude to identify the weight and
pace of change required. Rebecca believes the ability
to decipher change into digestible amounts that can be
absorbed and applied is key to her leadership success.
She will discuss:
• Strategies to effectively influence change in a leadership 	
role
• Recognising the importance of sustainable change
• Understanding the importance of nurturing a culture 	
within your team that is ‘change fit’
Rebecca Warren General Manager, Equipment
Finance
National Australia Bank
3.05 - 3.15	 Questions and Discussion
3.15 - 3.30	 Afternoon Tea
3.30 - 4.20	 EXPERT COMMENTARY
How can leaders make the most of career
development relationships?
Making it in the corporate world is not an easy task and
it cannot be done without a strong support system.
A network of professional relationships allows leaders
to develop their skills and accelerate their potential
for promotion. However, these relationships must be
respected in order to live up to their potential. Kerrie-
Anne will explore strategies for successful professional
networking. Discuss:
• Networking for career progression
• Being present as a mentor and a mentee
• Relationship maintenance on a busy schedule
Kerrie-Anne Turner Vice President Asia Pacific
and Managing Director Australia
StayinFront
4.20 - 4.30	 Questions and Discussion
4.30	 Concluding Remarks from the Chair
Day Two 6 April 2016
NETWORKING RECEPTION
4.30 - 5.30
Make the most of your Liquid Learning experience, join us to
network over complimentary canapés and drinks
8.30 - 8.55	 Morning Coffee
8.55 - 9.00	 Opening Remarks from the Chair
9.00 - 9.45	 OPENING CASE STUDY
“Leaders who progress have an aptitude for
leveraging opportunities”
In order to succeed in the demanding, deadline-driven
sales environment, leaders must develop strategies to
seek out opportunities for progression and upgrade
their leadership strengths. Jenny West, a Woman of
Influence Award Winner in 2013, believes that to reach
their potential, leaders need to harness an authentic
leadership style and proactively engage in calculated risks
throughout their career. She will discuss:
• Embracing all opportunities presented
• Retaining a thirst for technical and leadership 	 	
knowledge
• Taking calculated risks for career progression
Jenny West NSW-ACT Sales and Service Director
Telstra
9.45 - 10.00	 Questions and Discussion
10.00 - 10.45	 EXPERT COMMENTARY
“The development of resilience is imperative to
career success”
Throughout a career, there will be obstacles and barriers
that may challenge our eagerness to succeed. However,
no matter how testing a career may be, successful leaders
are able to lead through uncertainty and develop fortitude
along the way, without negatively impacting their team.
Julie believes resilience is one of the core foundations in
every successful leadership career. She will discuss:
• Strategies to develop resilience in a high pressure 	 	
environment
• Using tough times as an opportunity for developing 	
resilience
• Controlling reactions to challenging job demands
Julie Alexander Director and Principal
The Private Coach
10.45 - 11.00	 Questions and Discussion
11.00 - 11.15	 Morning Tea
11.15 - 12.15	 INTERACTIVE PANEL DISCUSSION
Navigating office politics and internal
unconscious bias
The importance of inclusive leadership cannot be
underestimated in the diverse world we live in today.
However, ingrained biases in the workplace continue to
affect the way people are defined. Internal unconscious
bias is often prevalent among women in leadership
positions and tends to contribute to a lack of confidence.
This panel will discuss strategies to overcome this bias
and build self-confidence. Explore:
• Recognising the genuine talent of both men and women
• Cutting through unconscious bias
• Overcoming imposter syndrome by developing self-	 	
assurance
Irene Deutsch Head of Corporate and Emerging
Corporate Sales NSW
ANZ
Claire Osborne General Manager, Commercial
Partnerships and Planning
Schweppes Australia - Asahi Beverages
All WILMA Members receive 10% off the Standard Rate
Sign up today at www.wilma.net.au
Follow this event on Twitter using the event hashtag
#WSAL16 and @LiquidLearning for daily industry
updates!
Positioning Yourself as a Leader in the Sales Industry
Phone: +61 2 8239 9700
Fax: +61 2 8239 9777
www.liquidlearninggroup.com
•	 Sales Manager / Director
•	 Account Manager / Account Director
•	 Sales Executive
•	 Senior Account Manager / Executive
•	 Key Account Manager
•	 Market Research Professional
•	 Customer Loyalty Programs
•	 Consumer Insights / Customer Intelligence
•	 Territory / Regional Sales Manager
•	 Inside Sales Manager
•	 Channel Manager / Director
•	 Business Development Manager
WHO WILL ATTEND
Janice Cox Director, Managed Customer Sales and
Service NSW/VIC/TAS
Telstra
Nina Onem National Sales Manager
Novartis Pharmaceuticals
Sonia Eland Director, Global Strategic Alliances and
Digital Eco-system
CSC
Jo Moxey Head of Adviser Distribution
BT Financial Group
12.15 - 1.15	 Networking Lunch
1.15 - 2.00	 CASE STUDY
“Communication is a tool for career progression”
Communication is one of the many attributes that make a
successful leader. Whether it is communicating with clients
or within your organisation, these skills are essential to
showcasing your technical knowledge and building your
leadership profile. Angela has worked in sales roles from
over 20 years and will discuss how she mastered strategies
and techniques for effective communication. Explore:
• Implementing an effective communication plan
• Communicating with clarity and precision
• Using different leadership communication approaches in 	
different scenarios
Angela Colantuono General Manager Customer
Experience/CRM Australia
Oracle
2.00 - 2.15	 Questions and Discussion
2.15 - 3.00	 CASE STUDY
“Take the risk, be a courageous leader”
Refining technical skills and mastering an authentic
leadership approach are imperative to stepping into a
leadership role. However, to be recognised for these
attributes aspiring leaders need to show an aptitude for
taking risks and embracing opportunities. Karen believes
that by pushing ourselves out of our comfort zone we
are able to learn, develop and discover new career
opportunities. Explore:
• Measuring calculated risks
• Strategies to be brave under pressure
• Harnessing a courageous approach to being noticed
Karen Tsolakis Head of Corporate Sales and
Development JAPA
American Express Global Business Travel
3.00 - 3.15	 Questions and Discussion
3.15 - 3.30	 Afternoon Tea
3.30 - 4.30	 INTERACTIVE ROUNDTABLE
Reflecting on key topics and advice to my
younger self
This interactive discussion will allow delegates to delve into
what they will take away from the Summit and revise the
themes and topics discussed. Delegates will use this time
to brainstorm solutions to common challenges faced and
reflect on the advice that resonated with them. Explore:
• What advice would you give to your younger self?
• Who gave you your most valuable piece of advice?
• How can you put these lessons into practise?
Sue Barrett Founder and Managing Director
Barrett Consulting Group
4.30	 Concluding Remarks from the Chair
and Summit Close
ABOUT THE EVENT
Business development and account management roles are an integral
part of any company intending on creating revenue. Regardless of an
organisation’s standard of manufacturing operations, contemporary
use of technology or flawlessly generated financial goals, a company is
doomed without a well-trained sales team. The key to a successful team
is in the leaders that guide them.
However, the competitive, high pressure world of sales hosts an array of
unpredictable challenges for women attempting to excel in a leadership
capacity. Currently, women are significantly underrepresented in the sales
industry and as a result must be proactive in their response to barriers
they may face.
Technical knowledge and experience act as a great foundation for sales
leadership progression but in order to manage a team effectively women
must develop and fine tune their leadership capabilities. Without a
strong grasp of this essential skillset, leaders will struggle to guide their
team under pressure, command the respect of their peers and achieve
organisational goals effectively and efficiently.
The Women in Sales Leadership Summit 2016 presents an
opportunity for aspiring, emerging and existing leaders to advance
their leadership potential and reach their professional goals. This forum
provides a chance for professionals at all levels to learn from executive
women leaders and develop an understanding of what it takes to reach
the top of their game. Participants will leave the Summit with strategies
and techniques to lead in the demanding, yet exhilarating sales industry.
SPONSOR TODAY!
Limited sponsorship and exhibition opportunities
available. For your chance to brand yourself as
a market leader, please call: +61 2 8239 9700 or
email: partnership@liquidlearning.com.au
TEAM BOOKINGS
Receive a 20% discount when
booking a team of 8 to attend,
please call: +61 2 8239 9700 or
email: registration@liquidlearning.com.au
9.00 - 4.30
The Sales Leader’s Toolkit: Communicating Effectively
and Harnessing an Authentic Leadership Identity
Sales environment is demanding and high pressure, often requiring its
leaders to adhere to strict deadlines while managing a team. As a result,
leaders must be self-aware, confident and authentic in order to manage a
team proficiently and further progress toward their professional goals.
When climbing the career ladder, technical skills are imperative, but
in order to break through to the next level, it is important that leaders
identify and develop their leadership capabilities. If these skills are
efficiently refined, they will increase a leader’s adaptability in times of
change, aptitude to remain confident under pressure, and effective
engagement of internal and external stakeholders.
The most efficient way to achieve all of this, whilst balancing personal
commitments and maintaining a healthy mind and body, is to be an
authentic leader. This proactive approach to management allows leaders
to play to their strengths, minimise their vulnerabilities, and communicate
genuinely to earn respect from their team. A leader with this skillset has
the ability to guide a team toward productivity and success.
This workshop will provide aspiring, established and experienced
leaders with the strategies and techniques to enhance their leadership
effectiveness and reach their potential in the exhilarating, deadline driven
world of sales. Explore:
Refining your high-level communication skills to enhance leadership
effectiveness
• Communicating with clarity and precision
• Unlocking your most effective engagement skills
• Maximising your influence as a leader
Identifying strategies for professional growth and satisfaction
• Recognising your weaknesses and harnessing your strengths
• Positioning your mindset to accept both positive and negative feedback
• Improving the efficiency of your team to highlight your leadership 	 	
capability
Leveraging and maximising your strengths as an authentic leader
• Establishing a strong sense of self and recognising your own personal 	
brand
• Leading authentically with purpose, perspective and authority
• Developing strategies to remain authentic in times of turmoil
Planning for your next big career move
• Putting yourself out there and positioning yourself for promotion
• Creating an action plan for implementing your new authentic leadership 	
skills
• Maintaining your technical skill set, while developing your leadership 	
skillset
Expert Facilitator:
Tanya Gray Sales Management Consultant
Getting Clients Today
9.00 - 4.30
Building, Improving and Maintaining Excellence as an
Executive Sales Leader
The sales industry is a highly competitive and demanding environment.
Effectively leading a team under such challenging conditions requires
not only skill and motivation, but an acute understanding of your own
personal attributes and the determination to seek out opportunities for
growth.
In order to become successful, a leader must develop an awareness
of their personal leadership capabilities and purpose, whilst coupling
this with the ability to manage and harness stress. By playing to their
strengths and taking the time to identify and develop their less accented
skills, leaders maximise their own efficiency, which means that they can
lead their team to new heights of performance.
During this workshop, participants will examine their own strengths,
identify opportunities for improvement, and develop a sound
understanding of how to best meet the demands of the dynamic role of
a leader in sales. Participants should be prepared to develop techniques
to identify causes of stress, better understand and manage their own
emotional state and build strategies to lead more effectively whilst
embracing the pressure of a sales leadership role.
This interactive workshop will explore:
Developing self-awareness in a demanding role
• Understanding what stress is - and why it’s needed
• Creating awareness and understanding of how stress is created
• Acknowledging your personal triggers for stress
Developing emotional IQ in the workplace
• Acknowledging and understanding the core drivers behind our actions
• Identifying your personal strengths and stretches to enhance self-	
management under pressure
• Leading effectively under pressure by understanding your team’s 	
behavioural strengths and stretched
Key tools to manage stress and your emotional state
• The six steps to emotional mastery and making your emotions work 	
for you
• The three keys to changing your emotional state
• Tools to reverse the biological effects of stress
Reducing negative stress by creating a high performing team
• Strategies to understand what creates - and destroys - high 	
performing teams
• Understanding the four dimensions to achieving real team engagement
• Enabling a mindset shift to achieve great sales and succeed
Expert Facilitator:
Julie Alexander Director and Principal
The Private Coach
Pre-Summit Workshop Post-Summit Workshop
4 April 2016 7 April 2016
•	 8.30 - 9.00	 Registration
•	 9.00 - 10.40	 Session One
•	 10.40 - 11.00	 Morning Tea
WORKSHOP SCHEDULE
•	 11.00 - 12.30	 Session Two
•	 12.30 - 1.30	 Lunch
•	 1.30 - 3.00	 Session Three
•	 3.00 - 3.20	 Afternoon Tea
•	 3.20 - 4.30	 Session Four
•	 4.30	 	 Close of Workshop
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TOTAL incl GST
All Prices listed in
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Registration
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DelegateInformationYourInvestmentPaymentDetails
Authority
Booking FormSwissotel, Sydney
68 Market Street, Sydney NSW 2000
Ph: +61 (2) 9238 8899
* Receive up to $150 off registration if you register and pay by 9 March 2016
** Receive up to $300 off registration if you register and pay by 10 February 2016
*** Receive up to $400 off registration if you register and pay by 13 January 2016
Group
Discounts
Available:
10% off
Standard Rate
Team of 3 - 4
15% off
Standard Rate
Team of 5 - 7
20% off
Standard Rate
Team of 8 +
WSAL0416A - P
/
The Women in Sales
Leadership Summit 2016
4, 5, 6 & 7 April 2016
Registration Policy
If you are unable to attend this event, you may send a substitute delegate in your place at no additional cost. Please
advise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event run
by Liquid Learning Group Pty Ltd. A 10% service fee may apply. Should you wish to cancel your registration, please notify
us in writing as soon as possible and a credit note will be issued valid for use towards any future event held by Liquid
Learning Group Pty Ltd in the twelve months following date of issuance. Cancellation notifications received less than 14
days from the event running will receive a credit note to the value of the registration fee less a service fee of $400 plus
GST. Liquid Learning Group Pty Ltd does not provide refunds for cancellation. The prices above are based on one person
per registration. It is not possible for multiple people to attend within any day of the event on a single registration. Split
tickets, i.e. a different person attending each day of the event, can be arranged. A fee will apply. Please call us for details.
Liquid Learning Group Pty Ltd takes all care to produce high quality events that deliver as promised. All advertised
details are correct at time of publishing. However, when circumstances beyond our control prevail, we reserve the right to
change program content, facilitators or venues. We also reserve the right to cancel or reschedule events if circumstances
arise whereby performance of the event is no longer feasible, possible or legal. Liquid Learning Group Pty Ltd will not be
responsible for any loss or damage arising from any changes to or cancelling or rescheduling of an event. If an event is
cancelled or rescheduled, Liquid Learning Group Pty Ltd will make every effort to contact every registered delegate; if an
event is cancelled or you are unable to attend the rescheduled event you will be issued with a credit note valid for use
towards any future Liquid Learning Group Pty Ltd event held in the twelve months following date of issuance.
Disclaimer
Liquid Learning Group Pty Ltd has taken due care in selecting qualified professionals as its authors and course
facilitators. The information provided by course facilitators is not produced by Liquid Learning Group Pty Ltd and should
not be regarded as advice. Liquid Learning Group Pty Ltd accepts no responsibility for reliance on such information and
recommends that its clients seek further professional advice.
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© 2016 Liquid Learning Group Pty Ltd ACN 108 415 354
Conditions:
Group Discounts apply for bookings made simultaneously. Only one discount applies.
Group discounts apply to standard rates only. Group discounts are not applicable to Value
Plus, Super Saver and Early Bird rates. Discounts cannot be applied retrospectively and
must be claimed at the time of booking. Liquid Learning Group reserves the right to have
sole discretion on an organisation’s eligibility for discounts.
Note: Course materials, refreshments & lunches are included. Travel and accommodation
are NOT included. Registration Options are per person only.
# Title Full Name or TBA Position Email Attendance Date/s
1 c 4 c 5 & 6 c 7
2 c 4 c 5 & 6 c 7
3 c 4 c 5 & 6 c 7
4 c 4 c 5 & 6 c 7
5 c 4 c 5 & 6 c 7
6 c 4 c 5 & 6 c 7
7 c 4 c 5 & 6 c 7
8 c 4 c 5 & 6 c 7
9 c 4 c 5 & 6 c 7
10 c 4 c 5 & 6 c 7
No. # Options (per person)
Summit + 2 Full-Day Workshop (4 days)
Summit + 1 Full-Day Workshop (3 days)
Summit Only (2 days)
1 Full-Day Workshop (1 day)
Standard Rate
$4795 + GST = ($5274.50)
$3795 + GST = ($4174.50)
$2695 + GST = ($2964.50)
$1395 + GST = ($1534.50)
Early Bird Rate*
$4645 + GST = ($5109.50)
$3645 + GST = ($4009.50)
$2545 + GST = ($2799.50)
$1345 + GST = ($1479.50)
Super Saver Rate**
$4495 + GST = ($4944.50)
$3495 + GST = ($3844.50)
$2395 + GST = ($2634.50)
$1295 + GST = ($1424.50)
Value Plus Rate***
$4395 + GST = ($4834.50)
$3395 + GST = ($3734.50)
$2295 + GST = ($2524.50)
$1195 + GST = ($1314.50)

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WSAL0416A_P

  • 1. Advice To My Younger Self Pre-Summit Workshop 4 April 2016 Summit 5 & 6 April 2016 Post-Summit Workshop 7 April 2016 Swissotel, Sydney EXPLORE Unlocking Your Leadership Potential and Building Resilience to Thrive in the High Pressure World of Sales, Business Development and Account Management Leadership insights and tactics from successful executive sales leaders Developing resilience and harnessing an authentic leadership style Overcoming barriers and navigating workplace politics in the sales industry Identifying, leveraging and pursuing opportunities for career progression EARLY BIRD DISCOUNTS Book & Pay by 13 January 2016 to receive an additional Value Plus Discount! Phone: +61 2 8239 9700 Fax: +61 2 8239 9777 www.liquidlearninggroup.com Booking Code - P The Women in Sales Leadership Summit 2016 Louise Barrett Executive General Manager Sydney Network Ten Janice Cox Director, Managed Customer Sales and Service NSW/VIC/TAS Telstra Helen Mouscas Director of Inside Sales Commercial Dell Australia Cath Hodgson-Croker Chief Sales Officer Melbourne IT Kirstie Hepburn General Manager Sales Sigma Pharmaceuticals Rebecca Warren General Manager, Equipment Finance National Australia Bank Suzy Nicoletti Head of Online Sales Twitter Kerrie-Anne Turner Vice President Asia Pacific and Managing Director Australia StayinFront Claire Osborne General Manager, Commercial Partnerships and Planning Schweppes Australia - Asahi Beverages Ashlee McCusker ANZ Head of Sales Development Amazon Web Services Karen Tsolakis Head of Corporate Sales and Development JAPA American Express Global Business Travel Angela Colantuono General Manager Customer Experience/CRM Australia Oracle Nina Onem National Sales Manager Novartis Pharmaceuticals Jacqui WIlliamson General Manager Sales NSW and ACT Canon Australia Sonia Eland Director, Global Strategic Alliances and Digital Eco-system CSC Jo Moxey Head of Adviser Distribution BT Financial Group Samantha Mitchell General Manager, Route to Market, National Sales Centre and E-Business and Digital Strategy Coca-Cola Amatil Jenny West NSW-ACT Sales and Service Director Telstra Irene Deutsch Head of Corporate and Emerging Corporate Sales NSW ANZ Carla Vella Head of Radio Sales (Sydney) Southern Cross Austereo Davinia Noble Sales Manager, Adobe Marketing Cloud Adobe FEATURED SPEAKERS MEDIA PARTNER:
  • 2. Day One 5 April 2016 Leading Successfully in a Competitive, Deadline PLUS TWO WORKSHOPS! Plus Two Separately Bookable Full-Day Workshops on 4 & 7 April 2016 8.30 - 8.55 Registration and Morning Coffee 8.55 - 9.00 Official Welcome and Opening Remarks from the Chair 9.00 - 9.40 OPENING KEYNOTE CASE STUDY Leadership excellence: A journey to the top Leaders face a number of challenges and setbacks in the high pressure, performance driven world of sales. Those who take initiative to move past these and position themselves for promotion will succeed as leaders. Louise Barrett is an exceptional example of this, moving from a specialist to a strategist with ease in her recent promotion from Chief Sales Officer to Executive General Manager at Network Ten. She will explore the moments throughout her career that allowed her to reach the top. Discuss: • Positioning yourself for promotion • Mastering your technical skillset • Recovering from a blow to your progress Louise Barrett Executive General Manager Sydney Network Ten 9.40 - 9.50 Questions and Discussion 9.50 - 10.30 CASE STUDY “A successful career is never out of reach, but you will have to find a way to get to it” The success of a leader depends on a number of qualities including determination, capability and autonomy, but also on their ability to identify and leverage opportunities. Helen has made her way into a senior executive leadership role through her proactive approach to career progression. She will discuss: • Embracing all opportunities presented • Having a thirst for technical and leadership knowledge • Taking calculated risks for career progression Helen Mouscas Director of Inside Sales Commercial Dell Australia 10.30 - 10.40 Questions and Discussion 10.40 - 10.55 Morning Tea 10.55 - 11.35 CASE STUDY ”Be confident and lead authentically” A common characteristic among successful executive women is an authentic leadership style. This approach takes time to develop and can be difficult to master, as leaders must take steps to identify their weaknesses, develop personal core values, and set plans to achieve career goals. With over 20 years of sales expertise, Jacqui believes that with authenticity comes confidence, trust and the ability to empower teams. In this session, she will discuss: • Honing your strengths as an authentic leader • Recognising and developing your personal and career goals • Empowering others to embrace their unique qualities Jacqui WIlliamson General Manager Sales NSW and ACT Canon Australia 11.35 - 11.45 Questions and Discussion 11.45 - 12.25 CASE STUDY ”You must be able to lead a team under difficult circumstances” Stepping into a leadership role is a catalyst for change, as it comes with a plethora of challenging responsibilities. However, a leader must embrace this change and take control with confidence when facing a testing task or team. This will assist in the maintenance of positive workplace moral and enable the development of team resilience. With 10 years’ experience in leadership positions, Ashlee will discuss: • Lead with confidence to increase team moral • Taking the lead in times of change • Encouraging a positive workplace culture Ashlee McCusker ANZ Head of Sales Development Amazon Web Services 12.25 - 12.35 Questions and Discussion 12.35 - 1.35 Networking Lunch 1.35 - 2.25 INTERACTIVE PANEL DISCUSSION Work and life – take action in finding the equilibrium Stepping into a leadership role almost guarantees a period of instability in the balance of work and life challenges. However, many leaders don’t realise that personal well-being and career progression go hand-in- hand. Consequently, it is imperative that leaders take the initiative to refocus their personal priorities and discover strategies to succeed in both personal and professional development. Explore: • Striving for productivity at work and at home • Taking control of your personal life to see benefits in your career progression • Establishing a strong set of priorities to maintain personal relationships Carla Vella Head of Radio Sales (Sydney) Southern Cross Austereo Suzy Nicoletti Head of Online Sales Twitter Australia Cath Hodgson-Croker Chief Sales Officer Melbourne IT Samantha Mitchell General Manager – Route to Market (RTM), National Sales Centre (NSC) and E-Business and Digital Strategy Coca-Cola Amatil Kirstie Hepburn General Manager Sales Sigma Pharmaceuticals Davinia Noble Sales Manager, Adobe Marketing Cloud Adobe 2.25 - 3.05 CASE STUDY “The only constant is indeed change” A great leader is not only able to effectively lead in times of change, but also recognise when they need to initiate VALUE PLUS DISCOUNT Receive up to $400 off registration if you register and pay by 13 January 2016 2016 Theme: ‘Advice to my younger self’ What do you know now that you wish you had known then? This is the question we have posed to some of the most senior women in sales roles. These inspirational senior executive women will reflect on their career journeys – the challenges they have faced, the opportunities they have seized and the lessons they have learnt, to impart advice to women aspiring to achieve professional and personal success.
  • 3. e-Driven Environment EARLY BIRD DISCOUNT Receive up to $150 off registration if you register and pay by 9 March 2016 SUPER SAVER DISCOUNT Receive up to $300 off registration if you register and pay by 10 February 2016 the change themselves. In order to be a successful leader in today’s constantly evolving digital world, it is crucial to possess an aptitude to identify the weight and pace of change required. Rebecca believes the ability to decipher change into digestible amounts that can be absorbed and applied is key to her leadership success. She will discuss: • Strategies to effectively influence change in a leadership role • Recognising the importance of sustainable change • Understanding the importance of nurturing a culture within your team that is ‘change fit’ Rebecca Warren General Manager, Equipment Finance National Australia Bank 3.05 - 3.15 Questions and Discussion 3.15 - 3.30 Afternoon Tea 3.30 - 4.20 EXPERT COMMENTARY How can leaders make the most of career development relationships? Making it in the corporate world is not an easy task and it cannot be done without a strong support system. A network of professional relationships allows leaders to develop their skills and accelerate their potential for promotion. However, these relationships must be respected in order to live up to their potential. Kerrie- Anne will explore strategies for successful professional networking. Discuss: • Networking for career progression • Being present as a mentor and a mentee • Relationship maintenance on a busy schedule Kerrie-Anne Turner Vice President Asia Pacific and Managing Director Australia StayinFront 4.20 - 4.30 Questions and Discussion 4.30 Concluding Remarks from the Chair Day Two 6 April 2016 NETWORKING RECEPTION 4.30 - 5.30 Make the most of your Liquid Learning experience, join us to network over complimentary canapés and drinks 8.30 - 8.55 Morning Coffee 8.55 - 9.00 Opening Remarks from the Chair 9.00 - 9.45 OPENING CASE STUDY “Leaders who progress have an aptitude for leveraging opportunities” In order to succeed in the demanding, deadline-driven sales environment, leaders must develop strategies to seek out opportunities for progression and upgrade their leadership strengths. Jenny West, a Woman of Influence Award Winner in 2013, believes that to reach their potential, leaders need to harness an authentic leadership style and proactively engage in calculated risks throughout their career. She will discuss: • Embracing all opportunities presented • Retaining a thirst for technical and leadership knowledge • Taking calculated risks for career progression Jenny West NSW-ACT Sales and Service Director Telstra 9.45 - 10.00 Questions and Discussion 10.00 - 10.45 EXPERT COMMENTARY “The development of resilience is imperative to career success” Throughout a career, there will be obstacles and barriers that may challenge our eagerness to succeed. However, no matter how testing a career may be, successful leaders are able to lead through uncertainty and develop fortitude along the way, without negatively impacting their team. Julie believes resilience is one of the core foundations in every successful leadership career. She will discuss: • Strategies to develop resilience in a high pressure environment • Using tough times as an opportunity for developing resilience • Controlling reactions to challenging job demands Julie Alexander Director and Principal The Private Coach 10.45 - 11.00 Questions and Discussion 11.00 - 11.15 Morning Tea 11.15 - 12.15 INTERACTIVE PANEL DISCUSSION Navigating office politics and internal unconscious bias The importance of inclusive leadership cannot be underestimated in the diverse world we live in today. However, ingrained biases in the workplace continue to affect the way people are defined. Internal unconscious bias is often prevalent among women in leadership positions and tends to contribute to a lack of confidence. This panel will discuss strategies to overcome this bias and build self-confidence. Explore: • Recognising the genuine talent of both men and women • Cutting through unconscious bias • Overcoming imposter syndrome by developing self- assurance Irene Deutsch Head of Corporate and Emerging Corporate Sales NSW ANZ Claire Osborne General Manager, Commercial Partnerships and Planning Schweppes Australia - Asahi Beverages All WILMA Members receive 10% off the Standard Rate Sign up today at www.wilma.net.au
  • 4. Follow this event on Twitter using the event hashtag #WSAL16 and @LiquidLearning for daily industry updates! Positioning Yourself as a Leader in the Sales Industry Phone: +61 2 8239 9700 Fax: +61 2 8239 9777 www.liquidlearninggroup.com • Sales Manager / Director • Account Manager / Account Director • Sales Executive • Senior Account Manager / Executive • Key Account Manager • Market Research Professional • Customer Loyalty Programs • Consumer Insights / Customer Intelligence • Territory / Regional Sales Manager • Inside Sales Manager • Channel Manager / Director • Business Development Manager WHO WILL ATTEND Janice Cox Director, Managed Customer Sales and Service NSW/VIC/TAS Telstra Nina Onem National Sales Manager Novartis Pharmaceuticals Sonia Eland Director, Global Strategic Alliances and Digital Eco-system CSC Jo Moxey Head of Adviser Distribution BT Financial Group 12.15 - 1.15 Networking Lunch 1.15 - 2.00 CASE STUDY “Communication is a tool for career progression” Communication is one of the many attributes that make a successful leader. Whether it is communicating with clients or within your organisation, these skills are essential to showcasing your technical knowledge and building your leadership profile. Angela has worked in sales roles from over 20 years and will discuss how she mastered strategies and techniques for effective communication. Explore: • Implementing an effective communication plan • Communicating with clarity and precision • Using different leadership communication approaches in different scenarios Angela Colantuono General Manager Customer Experience/CRM Australia Oracle 2.00 - 2.15 Questions and Discussion 2.15 - 3.00 CASE STUDY “Take the risk, be a courageous leader” Refining technical skills and mastering an authentic leadership approach are imperative to stepping into a leadership role. However, to be recognised for these attributes aspiring leaders need to show an aptitude for taking risks and embracing opportunities. Karen believes that by pushing ourselves out of our comfort zone we are able to learn, develop and discover new career opportunities. Explore: • Measuring calculated risks • Strategies to be brave under pressure • Harnessing a courageous approach to being noticed Karen Tsolakis Head of Corporate Sales and Development JAPA American Express Global Business Travel 3.00 - 3.15 Questions and Discussion 3.15 - 3.30 Afternoon Tea 3.30 - 4.30 INTERACTIVE ROUNDTABLE Reflecting on key topics and advice to my younger self This interactive discussion will allow delegates to delve into what they will take away from the Summit and revise the themes and topics discussed. Delegates will use this time to brainstorm solutions to common challenges faced and reflect on the advice that resonated with them. Explore: • What advice would you give to your younger self? • Who gave you your most valuable piece of advice? • How can you put these lessons into practise? Sue Barrett Founder and Managing Director Barrett Consulting Group 4.30 Concluding Remarks from the Chair and Summit Close ABOUT THE EVENT Business development and account management roles are an integral part of any company intending on creating revenue. Regardless of an organisation’s standard of manufacturing operations, contemporary use of technology or flawlessly generated financial goals, a company is doomed without a well-trained sales team. The key to a successful team is in the leaders that guide them. However, the competitive, high pressure world of sales hosts an array of unpredictable challenges for women attempting to excel in a leadership capacity. Currently, women are significantly underrepresented in the sales industry and as a result must be proactive in their response to barriers they may face. Technical knowledge and experience act as a great foundation for sales leadership progression but in order to manage a team effectively women must develop and fine tune their leadership capabilities. Without a strong grasp of this essential skillset, leaders will struggle to guide their team under pressure, command the respect of their peers and achieve organisational goals effectively and efficiently. The Women in Sales Leadership Summit 2016 presents an opportunity for aspiring, emerging and existing leaders to advance their leadership potential and reach their professional goals. This forum provides a chance for professionals at all levels to learn from executive women leaders and develop an understanding of what it takes to reach the top of their game. Participants will leave the Summit with strategies and techniques to lead in the demanding, yet exhilarating sales industry.
  • 5. SPONSOR TODAY! Limited sponsorship and exhibition opportunities available. For your chance to brand yourself as a market leader, please call: +61 2 8239 9700 or email: partnership@liquidlearning.com.au TEAM BOOKINGS Receive a 20% discount when booking a team of 8 to attend, please call: +61 2 8239 9700 or email: registration@liquidlearning.com.au 9.00 - 4.30 The Sales Leader’s Toolkit: Communicating Effectively and Harnessing an Authentic Leadership Identity Sales environment is demanding and high pressure, often requiring its leaders to adhere to strict deadlines while managing a team. As a result, leaders must be self-aware, confident and authentic in order to manage a team proficiently and further progress toward their professional goals. When climbing the career ladder, technical skills are imperative, but in order to break through to the next level, it is important that leaders identify and develop their leadership capabilities. If these skills are efficiently refined, they will increase a leader’s adaptability in times of change, aptitude to remain confident under pressure, and effective engagement of internal and external stakeholders. The most efficient way to achieve all of this, whilst balancing personal commitments and maintaining a healthy mind and body, is to be an authentic leader. This proactive approach to management allows leaders to play to their strengths, minimise their vulnerabilities, and communicate genuinely to earn respect from their team. A leader with this skillset has the ability to guide a team toward productivity and success. This workshop will provide aspiring, established and experienced leaders with the strategies and techniques to enhance their leadership effectiveness and reach their potential in the exhilarating, deadline driven world of sales. Explore: Refining your high-level communication skills to enhance leadership effectiveness • Communicating with clarity and precision • Unlocking your most effective engagement skills • Maximising your influence as a leader Identifying strategies for professional growth and satisfaction • Recognising your weaknesses and harnessing your strengths • Positioning your mindset to accept both positive and negative feedback • Improving the efficiency of your team to highlight your leadership capability Leveraging and maximising your strengths as an authentic leader • Establishing a strong sense of self and recognising your own personal brand • Leading authentically with purpose, perspective and authority • Developing strategies to remain authentic in times of turmoil Planning for your next big career move • Putting yourself out there and positioning yourself for promotion • Creating an action plan for implementing your new authentic leadership skills • Maintaining your technical skill set, while developing your leadership skillset Expert Facilitator: Tanya Gray Sales Management Consultant Getting Clients Today 9.00 - 4.30 Building, Improving and Maintaining Excellence as an Executive Sales Leader The sales industry is a highly competitive and demanding environment. Effectively leading a team under such challenging conditions requires not only skill and motivation, but an acute understanding of your own personal attributes and the determination to seek out opportunities for growth. In order to become successful, a leader must develop an awareness of their personal leadership capabilities and purpose, whilst coupling this with the ability to manage and harness stress. By playing to their strengths and taking the time to identify and develop their less accented skills, leaders maximise their own efficiency, which means that they can lead their team to new heights of performance. During this workshop, participants will examine their own strengths, identify opportunities for improvement, and develop a sound understanding of how to best meet the demands of the dynamic role of a leader in sales. Participants should be prepared to develop techniques to identify causes of stress, better understand and manage their own emotional state and build strategies to lead more effectively whilst embracing the pressure of a sales leadership role. This interactive workshop will explore: Developing self-awareness in a demanding role • Understanding what stress is - and why it’s needed • Creating awareness and understanding of how stress is created • Acknowledging your personal triggers for stress Developing emotional IQ in the workplace • Acknowledging and understanding the core drivers behind our actions • Identifying your personal strengths and stretches to enhance self- management under pressure • Leading effectively under pressure by understanding your team’s behavioural strengths and stretched Key tools to manage stress and your emotional state • The six steps to emotional mastery and making your emotions work for you • The three keys to changing your emotional state • Tools to reverse the biological effects of stress Reducing negative stress by creating a high performing team • Strategies to understand what creates - and destroys - high performing teams • Understanding the four dimensions to achieving real team engagement • Enabling a mindset shift to achieve great sales and succeed Expert Facilitator: Julie Alexander Director and Principal The Private Coach Pre-Summit Workshop Post-Summit Workshop 4 April 2016 7 April 2016 • 8.30 - 9.00 Registration • 9.00 - 10.40 Session One • 10.40 - 11.00 Morning Tea WORKSHOP SCHEDULE • 11.00 - 12.30 Session Two • 12.30 - 1.30 Lunch • 1.30 - 3.00 Session Three • 3.00 - 3.20 Afternoon Tea • 3.20 - 4.30 Session Four • 4.30 Close of Workshop
  • 6. Organisation Name Address Suburb State Postcode Booking Contact Information Title Full Name Position Email Phone Please Note: Payment is required prior to attending this event. c Credit Card c Cheque (payable to Liquid Learning Group Pty Ltd) c Electronic Funds Transfer c Please invoice me: Purchase Order No. # Credit Card Details - Please charge my credit card for this registration: Card Type c Visa c MasterCard c American Express Electronic Funds Transfer (EFT) Please transfer funds directly to: Westpac Account Name: Liquid Learning Group Pty Ltd BSB: 032 002 Account No: 407 273 SWIFT Code: WPACAU2S Amount Please quote ref WSAL0416A and registrant name Note: 2% surcharge applies to American Express payments Card Number Expiry Full Name as on card Cardholder’s Contact Number Signature X Authorising Manager’s Details: This registration is invalid without a signature. Name Position Signature X Date Email this form to: registration@liquidlearning.com.au or Call us on: +61 2 8239 9700 TOTAL incl GST All Prices listed in Australian Dollars Registration Information DelegateInformationYourInvestmentPaymentDetails Authority Booking FormSwissotel, Sydney 68 Market Street, Sydney NSW 2000 Ph: +61 (2) 9238 8899 * Receive up to $150 off registration if you register and pay by 9 March 2016 ** Receive up to $300 off registration if you register and pay by 10 February 2016 *** Receive up to $400 off registration if you register and pay by 13 January 2016 Group Discounts Available: 10% off Standard Rate Team of 3 - 4 15% off Standard Rate Team of 5 - 7 20% off Standard Rate Team of 8 + WSAL0416A - P / The Women in Sales Leadership Summit 2016 4, 5, 6 & 7 April 2016 Registration Policy If you are unable to attend this event, you may send a substitute delegate in your place at no additional cost. Please advise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event run by Liquid Learning Group Pty Ltd. A 10% service fee may apply. Should you wish to cancel your registration, please notify us in writing as soon as possible and a credit note will be issued valid for use towards any future event held by Liquid Learning Group Pty Ltd in the twelve months following date of issuance. Cancellation notifications received less than 14 days from the event running will receive a credit note to the value of the registration fee less a service fee of $400 plus GST. Liquid Learning Group Pty Ltd does not provide refunds for cancellation. The prices above are based on one person per registration. It is not possible for multiple people to attend within any day of the event on a single registration. Split tickets, i.e. a different person attending each day of the event, can be arranged. A fee will apply. Please call us for details. Liquid Learning Group Pty Ltd takes all care to produce high quality events that deliver as promised. All advertised details are correct at time of publishing. However, when circumstances beyond our control prevail, we reserve the right to change program content, facilitators or venues. We also reserve the right to cancel or reschedule events if circumstances arise whereby performance of the event is no longer feasible, possible or legal. Liquid Learning Group Pty Ltd will not be responsible for any loss or damage arising from any changes to or cancelling or rescheduling of an event. If an event is cancelled or rescheduled, Liquid Learning Group Pty Ltd will make every effort to contact every registered delegate; if an event is cancelled or you are unable to attend the rescheduled event you will be issued with a credit note valid for use towards any future Liquid Learning Group Pty Ltd event held in the twelve months following date of issuance. Disclaimer Liquid Learning Group Pty Ltd has taken due care in selecting qualified professionals as its authors and course facilitators. The information provided by course facilitators is not produced by Liquid Learning Group Pty Ltd and should not be regarded as advice. Liquid Learning Group Pty Ltd accepts no responsibility for reliance on such information and recommends that its clients seek further professional advice. Privacy Statement Liquid Learning Group Pty Ltd is committed to your privacy. All information collected on this registration will be held in the strictest of confidence and in accordance with the Privacy Act 1988. Liquid Learning Group Pty Ltd will add your information to a secure database. This will be used primarily to contact you for ongoing research, product development and notice of future events and services offered by Liquid Learning Group Pty Ltd. Occasionally you may receive information from organisations associated with Liquid Learning Group Pty Ltd. If you do not wish to receive such information please tick this box: c To update or have your details deleted please advise our Database team at Liquid Learning Group Pty Ltd, Level 9, 80 Clarence Street, Sydney NSW 2000, PH: +61 2 8239 9700, FX: +61 2 8239 9777, email: database@liquidlearning.com.au  © 2016 Liquid Learning Group Pty Ltd ACN 108 415 354 Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid Learning Group reserves the right to have sole discretion on an organisation’s eligibility for discounts. Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only. # Title Full Name or TBA Position Email Attendance Date/s 1 c 4 c 5 & 6 c 7 2 c 4 c 5 & 6 c 7 3 c 4 c 5 & 6 c 7 4 c 4 c 5 & 6 c 7 5 c 4 c 5 & 6 c 7 6 c 4 c 5 & 6 c 7 7 c 4 c 5 & 6 c 7 8 c 4 c 5 & 6 c 7 9 c 4 c 5 & 6 c 7 10 c 4 c 5 & 6 c 7 No. # Options (per person) Summit + 2 Full-Day Workshop (4 days) Summit + 1 Full-Day Workshop (3 days) Summit Only (2 days) 1 Full-Day Workshop (1 day) Standard Rate $4795 + GST = ($5274.50) $3795 + GST = ($4174.50) $2695 + GST = ($2964.50) $1395 + GST = ($1534.50) Early Bird Rate* $4645 + GST = ($5109.50) $3645 + GST = ($4009.50) $2545 + GST = ($2799.50) $1345 + GST = ($1479.50) Super Saver Rate** $4495 + GST = ($4944.50) $3495 + GST = ($3844.50) $2395 + GST = ($2634.50) $1295 + GST = ($1424.50) Value Plus Rate*** $4395 + GST = ($4834.50) $3395 + GST = ($3734.50) $2295 + GST = ($2524.50) $1195 + GST = ($1314.50)