Four reasons why Virtual Reality is a great marketing tool. Business cases to support that with focus on property market.

1. Why marketers
may love VR

2. TOO CREEPY FOR MARKETERS?

3. NOT ANYMORE
We’re at the fourth stage
Gartner’s Hype Cycle

4. Top investors are already onboard

5. kzero
$8.4B CONTENT MARKET
in 2018

6. Serious BUSINESS

7. Serious BUSINESS
MARKETERS RUIN
EVERYTHING.

8. TOTAL FOCUS

9. MEMORABLE
]

10. HABIT-CHANGING POWER
=

11. MEDIA DARLING

12. MARRIOT
Promoting destinations
6 cities
230M social media impressions

13. MARRIOT
Postcards - promoting travel
Media coverage
553 requests in 9 days

14. Top 3 customer questions

15. Will it make me sick?

16. When can I buy it?

17. Is there porn on it yet?

18. I don't think anyone who experiences it will be able to go
back to 2D porn. It's that realistic.
Raymond Wong - Mashable
Media coverage
553 requests in 9 days

19. feels a bit weird…
not my body there…

20. QANTAS + SAMSUNG GEAR
Promoting airline destinations

21. HBO + OCULUS RIFT
Promoting the next season of GOT
Webby Awards
BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver
175k visitors

23. XC90 + OCULUS RIFT
175kYoutube views
Webby Awards
BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver
175k visitors

24. NEXT STEP
Mixed Reality

25. Our focus

26. GOOGLETANGO
Tango scanning +VR = incomingVR Headset from Google

27. ARCHITECTS & REAL ESTATE
Selling vision much faster

28. SCANNING REAL PROPERTIES
Speeding up property sales
Webby Awards
BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge

29. VISUALISING FUTURE PROPERTIES
Speeding up property sales

30. INTERIOR & LANDSCAPE DESIGNERS
TRY OURYOUR PROJECTS IN REAL INTERIOR SPACES BEFORETHE ACTUAL
ARRANGMENTSTAKE PLACE
REAL ESTATE PHOTOS SUCK.
IMMERSE CUSTOMERS IN SCANNED ORVISUALISED SPACES.

31. VISITTOURIST & HERITAGE SITES
Reconstructed with photogrammetricVR
Webby Awards
BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver
175k visitors

32. PRODUCTIONTIME / COST
STILL POSES A PROBLEM.

33. WWW.EMB3D.IT
WILL SOLVE IT.

34. Edit in one place and deploy to any device.

35. PIXELVR DEMO ROOM
VISIT US AND TRY ADVANCED VR FOR FREE
MORE AT WWW.PIXELLEGEND.COM
JUNE 2016

36. INCLUDING HTCVIVE

37. AND OUR REALTIMEVISUALISATIONS

38. Stay in the loop
Jan Filipowiak
www.pixellegend.com