Online VPSA Formula: Value, Problem, Solution, Action
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A step by step guide for how to use The Opportunity Agenda's values-based communications methodology VPSA (Value, Problem, Solution, Action) on social media.
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Online VPSA Formula: Value, Problem, Solution, Action
- 2. VPSA ONLINE? how to use
- 3. VALUE Why should your audience care?
- 4. PROBLEM Why are we falling short of this value? What harm is it causing us?
- 5. SOLUTION What do you stand for? What do you work towards?
- 6. ACTION What can your audience concretely do?
- 7. ANATOMY OF A SOCIAL MEDIA POST ALUE ROBLEM OLUTION CTION
- 8. VPSA ONLINE: TWITTER FORMULA ALUE ROBLEM OLUTION CTION ADD A LINK and/or VIDEO/PHOTO/GIF
- 10. 🔑 TWITTER SUCCESS🔑 Be Timely (and Witty) Livestream on Periscope Use Popular Hashtags Use Photo Tags Be in Conversation Reply to Tweets Use Quote Tweets Upload Videos Natively Video Limit is 2min 20sec
- 12. VPSA ONLINE: INSTAGRAM FORMULA CHOOSE COMPELLING VIDEO/PHOTO ALUE ROBLEM OLUTION CTION _____________________________________ #add #as #many #hashtags #as #you #want
- 14. 🔑 INSTAGRAM SUCCESS🔑 Use High Quality Photo/Video Livestream on Instagram Live Use Popular Hashtags Like in Order to be Liked Double Tap Posts Leave Comments Video Limit is 60sec Use Boomerang & Repost App
- 15. facebook VPSA for family and friends
- 16. VPSA ONLINE: FACEBOOK alue ROBLEM OLUTION CTION ADD A LINK or VIDEO/PHOTO/GIF *hashtags are optional*
- 18. 🔑 FACEBOOK SUCCESS🔑 Ask Open-Ended Questions Boost & Buy Facebook Ads Livestream on Facebook Live Schedule Your Posts Like in Order to be Liked Like Like-Minded Orgs and Influencers Upload Videos Natively No Video Limit
- 20. #PROTIP: HASHTAGS Successful social justice HASHTAGS are most likely to be a VALUE and/or an ACTION
- 22. 🔑 HASHTAG SUCCESS 🔑 Use Hashtags Consistently Invite Partners to Use the Hashtag Create Unique Hashtags for Campaigns Make Your Hashtag Less Than 12 Characters… if you can
- 23. LET’S CONNECT! Jamila Brown Digital Communications Strategist The Opportunity Agenda @MsJamilaAisha jbrown@opportunityagenda.org
Editor's Notes
- The Opportunity Agenda introduction
- I’m sure you’re all VPSA experts after a day and a half of training, but allow me to refresh your memory and give you a nuanced view of how VPSA works online.
- What is the ideal that underlies your work?
- Frame problems as a threat to values Use social math Systemic and human
- Offer policy solutions that : fit the problem Support your vision Assign responsibility: Who needs to do what?
- Issue a call to action: An action your audience can picture themselves doing Drill down to the most concrete action you can ask of your audience
- Hashtag the value or action of a popular hashtag or hashtag that you want to brand. Many links will have a picture preview, but you may want to add an original image or video or gif
- Twitter VPSA example. Shows that there’s flexibility.
- The key to IG is to choose a compelling video or image to post or share. Then craft a VPSA message underneath that draws attention to the Value and Action and place your other hashtags underneath it, so people can find your post
- Classic Facebook VPSA with an example of how to use/brand a unique hashtag in social media
- VPSA on Facebook
- VPSA + LINK or PHOTO/GIF. Facebook links are 99% likely to autopopulate a photo. What’s popular on Facebook at the moment is listing out the actions people take and encouraging them to copy and paste.
- Classic Facebook VPSA with an example of how to use/brand a unique hashtag in social media
- Hashtags have not only revolutionized social media, but they’ve changed our language as well.
- Hashtags are how we communicate in social media. Creating unique hashtags is a big part of activism, but remember that the most successful hashtags are a value and/or an action. Hashtags help us reframe and shift harmful narratives to uplift progressive movements.
- How hashtags foster movements. For social justice leaders, hashtags help shape, build, and grow movements! #BlackLivesMatter is a perfect example, plus this hashtag is a value and it’s an action (demand). Hashtags are a great way to be in conversation about a particular issue, so pay attention to the trending topics on platforms. And they’re key in telling your digital story and reimagining the world we want to see. http://www.yesmagazine.org/people-power/12-hashtags-that-changed-the-world-in-2014