4. WHO IS THE FOUNDER ?
‘ Own interest and deliver happiness to
customers ’
Tan Yon Sern
(Anson)
• 7 June 1989
• 28 years old
• Currently in Perth
• Studied Master's
Degree at Royal
Welsh College of
12. How many
COMPETITORS
they have ?
Memory Florist
and Gift
7COMPETITORS
Springo
Green Florist
Mutiara Florist & Gift Centre
Aliice Art Florist Sh
Star Florist
Kedai Bunga Cinta
Reiss Florist and Gift
Fiona Florist and
Gift
14. Cater the growing
demand for Fresh
Flowers in
Malaysia
LOCATION
Kota Kemuning, Shah Alam
BUSINESS EXPERIENCE
10 years
SERVICES
Fresh flowers in a
variety of flower
arrangements and
quality packaging
MISSION
Green Florist and Gift
15. Small retailer of
fresh-cut flowers
and simple
bouquets
LOCATION
Jalan Goh Hock Huat, Klang
BUSINESS EXPERIENCE
38 years
SERVICES
Flower decorations
and
fresh flowers
How it Start?
Allice Art Florist Shop
16. Mutiara Florist & Gift Centre
2000 square feet
centre
In Klang
LOCATION
Lorong Kampar KU/1, Klang
BUSINESS EXPERIENCE
21 years
SERVICES
perfect posy
bouquet, hand
bouquet and
delivery services
SHOP
20. OBSTACLES
• Limited customers
• Difficult to handle the
growing orders
• Not familiar with flower
arrangement skills
• Fluctuating product prices
from supplier
• Time limitation as some of
the workers are committed
with a full-time job
• Pricing competition with
the competitors
Early stage Now
39. Low Florist
to cater the
growing demand
for Fresh Flowers
in Malaysia
LOCATION
Jalan Sultan Ismail,
Kuala Terengganu,
Terengganu
BUSINESS EXPERIENCE
9 years
SERVICES
• One-stop delivery
• Have orders like
cake to deliver it
with the bouquet
of flowers
MISION
40. Bunga Sayang & Gift
to cater the
growing demand
for Fresh Flowers
in Malaysia
LOCATION
Jalan Tok Lam,
Kuala Terengganu
BUSINESS EXPERIENCE
10 years
SERVICES
•Wedding accessories
wholesaler, retail,
wedding planner
•Sells door gift,
handicraft, vases &
MISSION
41. Ratu Sehari Handycraft Enterprise
to cater the
growing demand
for Fresh Flowers
in Malaysia
LOCATION
Kampung Chabang
Tiga, Kuala
Terengganu
BUSINESS EXPERIENCE
14 years
SERVICES MISSION
•Sells handicrafts,
marriage gifts,
flowers, vase and etc
•Receive orders of
54. Honeybee Melia florist
i. Name : Linda Lim
ii. Job position: Florist
iii. Contact :
+0193367717
iv. Email Address :
honeybeeklg@gmail.com
i. Name : Tan Bee Beng
ii. Job position: Owner
iii. Contact :
+0129575858
iv. Email Address : -
55. REFERENCES
1. Security Check Required. (2016). Facebook.com. Retrieved
22 May 2016, from https://www.facebook.com/Melia-Florist-
Gifts-628262573943694/?fref=ts
2. Security Check Required. (2016). Facebook.com. Retrieved
22 May 2016, from
https://www.facebook.com/honeybeeklg/?fref=ts
Editor's Notes
Motive: It is purely own interest with flower arrangement and we wish to deliver happiness through flowers to their loved one.
Everyone is their customer (Every age group, different background or races)
May have customers from other state because their business is mainly online business.
They are still in the process of learning as they are still new in the industry, but we foresee a growth in this business as many customers are using this business to send messages to their loved one.
Located at Kota Kemuning, Shah Alam
Founded to cater the growing demand for Fresh Flowers in Malaysia
10 years of flower business experience
Offer fresh flowers in a variety of flower arrangements at competitive prices
Offer fresh flowers with quality flower packaging to maximise their product value and customer satisfaction and keep customer happy
38 years of experience and expertise in floral arrangements.
Began with a small retailer of fresh-cut flowers and simple bouquets.
Do flower decorations
21 years of experience in floral business and have 2000 square feet centre in Klang
Designs perfect posy bouquet, hand bouquet and arrangement to send with customer’s message to someone special
Mission is to meet all of customer’s floral and gift giving needs with reasonable price.
Customize customer’s flowers according to their own preference or customers can also order according to the one they posted on Instagram or Facebook.
Variety of design- Every flowers sold are one of its kind. Competitors only offer a range of flowers of their choice which leave their customer which leave their customer with limited options and might not be unique
Affordable price. They make every bunch of flowers affordable to our customers.
Advertisement. They advertise through Facebook, Instagram, and words of mouth from our customers, friends, and family.
Limited customers because there are a lot of competitors
Difficult to handle growing orders –
Not familiar with flower arrangement skills – still new in the industry
Fluctuating product prices from supplier – inflation and deflation of the economy
Time limitation
Pricing competition with competitors – competitors tend to set prices lower than the prices given
Shop – Renting or buying a new shop – earns more
Door-to-door service – can earn more money as many of the consumers wants to decorate their houses
Advertising – Advertising in social media or giving out pamphlets to improve the business
Event planning service – Can start this service because it will benefits the business as many of them wants on-the-go shop
Promotion – Back-to-back promotion as it will help to increase the income of the business and attract more customers
More variety of flowers – can sell fresh flowers.
Motive: It is purely own interest with flower arrangement and we wish to deliver happiness through flowers to their loved one.
Their previous shop was located at 1085F, Jalan Sultan Sulaiman but after a FIRE incident happened, they were forced to move to new shop on 25th August 2013. On November 2015, they started their first online business. They started their business in Facebook. This is so that they can widen their business and also make use of the social media to make profits. Not only that, by using social media, their business are also growing rapidly.
They will reduce price for frequent customers. This is so that they will not lose any customers even though they have a lot of competitors with almost the same price but the frequent customers will always come back to their shop despite the discounts the owners gives them. Not only that, customers like Taras Beach Resort, when they buy in bulk they will have a special price for them.
They are also friendly on social media and also when they are introducing new products or giving opinions for their customers. Some customers will ask for the florist about the comparison and also which flowers suits them the best, Aunty Bee Beng will give her best opinion to them.
They are actively promoting their products in social media. Social media like Facebook is their main medium to promote and also to run their business.
LMITED CUSTOMERS: As Kuala Terengganu is a small area, the customers are limited as there not many of them wants to buy flowers.
Competitors : Kuala Terengganu is a small area, s
Limited demand : As there are only limited people in Kuala Terengganu, the demand of the products are also very limited. o there are many florists doing the same business and customers would compare prices between shops.
Branches = as they have only one shop, opening new branches would help them to improve their business
Advertising = Melia can do advertising like putting up banners to inform customers about the promotions they are having or new flowers
DIY Tutoring = Can do diy tutoring to teach customers as well as attract customers to buy flowers in their shop
Hire professional worker = Before COMMENCING their work, worker need to be trained ways to be a better florist
Imperfect information = The information that Melia and Honeybee get are different because of the location and also the price information.
Product differentiation = Both of the shops are selling same basic products but have differences in qualities such as types, appearance and quality. ( For instance, Melia and Honeybee is selling the same product, flower but the appearance that they had made is different. )
Many firms = As what shown above, there are many shops in an area.
Independent decision making = Owner can make the decision whether to decrease or increase price of the products
No. Of Customers – although customers of honey bee is much lesser than Melia, but compared to Melia whom has 10 years experience in the industry, honeyBee is more potential
Shops - they have branches in Western Perth although they are still new in the industry but they are expanding their business internationally
Capital used- used a small capital to start their business
Gooh review- their review from previous customers are good and it can attracts and build up trust in future customers
